A data profile of the people who buy, follow and care about Campania in United States — modelled from more than twelve digital signal sources. Campania has an estimated audience of 1,118,051 people in United States.
Campania has an estimated audience of 1,118,051 people in United States. 53.0% are female, 47.0% are male, average age 30.8. Top brand affinities: Standup paddleboarding, Trader Joe's, S.S.C. Napoli, A.S. Roma, Sun tanning.
Top brand affinities include Standup paddleboarding, Trader Joe's, S.S.C. Napoli, with strongest over-indexing on Standup paddleboarding (4.8× the country average).
Demographically, the Campania audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Travelling, Sports Activity.
The typical Campania fan in United States is balanced, around 30.8 years old, with strong Travelling tendencies and a notable affinity for Standup paddleboarding.
The key figures that characterise the Campania profile in United States.
53.0% are female, 47.0% are male, average age 30.8.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 30.8 |
| Estimated audience size | 1,118,051 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 27% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 5% |
The strongest cross-interests of the Campania audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bologna F.C. 1909 | Sports | 15.86× | ||
| 02 | S.S.C. Napoli | Sports | 10.95× | ||
| 03 | Malaysia Airlines | Travel & Leisure | 6.61× | ||
| 04 | A.S. Roma | Sports | 5.95× | ||
| 05 | Roland Garros | Sports | 4.84× | ||
| 06 | Standup paddleboarding | Sports | 4.80× | ||
| 07 | Paris Saint-Germain | Sports | 3.29× | ||
| 08 | Sun tanning | Beauty & Wellness | 2.80× | ||
| 09 | Art Deco | Arts & Culture | 2.65× | ||
| 10 | Manchester City F.C. | Sports | 2.34× | ||
| 11 | Espresso | Food & Beverages | 2.31× | ||
| 12 | Manchester United F.C. | Sports | 2.28× | ||
| 13 | Backpacking (travel) | Travel & Leisure | 2.23× | ||
| 14 | Minnesota Wild | Sports | 2.21× | ||
| 15 | Non-alcoholic beverage | Food & Beverages | 2.18× | ||
| 16 | Trader Joe's | Shopping | 2.10× | ||
| 17 | Handmade jewelry | Fashion & Accessoires | 1.96× | ||
| 18 | Gymshark | Sports | 1.95× | ||
| 19 | Eyewear | Fashion & Accessoires | 1.64× | ||
| 20 | Rail transport | Travel & Leisure | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.31× | |
| Sports Activity | POWER | 1.94× | |
| Luxury Orientation | PREMIUM | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.39× | |
| Social Media Usage | JOY | 0.58× | |
| Need for Security | CONSERVATISM | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Campania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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