Campania Audience in United States

Campania has an estimated audience of 1,118,051 people in United States. 53.0% are female, 47.0% are male, average age 30.8. Top brand affinities: Standup paddleboarding, S.S.C. Napoli, Manchester United F.C., Manchester City F.C., Personal care.

Top brand affinities include Standup paddleboarding, S.S.C. Napoli, Manchester United F.C., with strongest over-indexing on Standup paddleboarding (9.32× the country average). Demographically, the Campania audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Sports Activity, Travelling.

Category: Travel & Leisure · Type: POI

Demographics of Campania fans

Demographic split for Campania audience in United States
MetricValue
Female53.0%
Male47.0%
Average age30.8
Estimated audience size1,118,051

Audience persona

The typical Campania fan in United States is balanced, around 30.8 years old, with strong Sports Activity tendencies and a notable affinity for Standup paddleboarding.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Campania audience
BrandAffinityCategory
Standup paddleboarding9.32×Sports
S.S.C. Napoli16.23×Sports
Manchester United F.C.4.94×Sports
Manchester City F.C.5.7×Sports
Personal care2.36×Health
Handmade jewelry3.22×Fashion & Accessoires
Inter Milan5.64×Sports
A.S. Roma7.97×Sports
Sun tanning3.81×Beauty & Wellness
Backpacking (travel)3.41×Travel & Leisure
Streetwear2.12×Fashion & Accessoires
Gymshark3.43×Sports
Real Madrid C.F.1.86×Sports
Local food1.86×Food & Beverages
Gothic fashion3.3×Fashion & Accessoires
Contemporary art2.14×Arts & Culture
Minnesota Wild4.02×Sports
Table tennis4.6×Sports
Tattoo removal6.45×Fashion & Accessoires
FC Barcelona2.05×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Campania audience
TraitClusterScore
Sports ActivityPOWER3.51
TravellingTHRILL3.38
Luxury OrientationPREMIUM3.13
Quality AwarenessPREMIUM2.72
Urban LifestyleOPEN1.66
Healthy LifestyleBALANCE1.57

Worldwide distribution

Worldwide audience distribution share by country for Campania
CountryShare
Italy72.4%
United States7.3%
Germany3.1%

See Campania audiences in other countries

More Travel & Leisure audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Campania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.