A data profile of the people who buy, follow and care about Eindhoven in Netherlands — modelled from more than twelve digital signal sources. Eindhoven has an estimated audience of 1,813,215 people in Netherlands.
The average Eindhoven fan in Netherlands is 44.4 years old, more female, and lives primarily in North Brabant.
The audience is concentrated in North Brabant, Zuid-Holland, North Holland.
Top brand affinities include Jumbo (supermarket), PSV Eindhoven, Rabobank, with strongest over-indexing on Jumbo (supermarket) (1.99× the country average).
Demographically, the Eindhoven audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Indulgence, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Eindhoven fan in Netherlands is more female, around 44.4 years old, with strong Indulgence tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Eindhoven profile in Netherlands.
55.7% are female, 44.3% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 44.4 |
| Estimated audience size | 1,813,215 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Eindhoven audience comes from Netherlands.
| Country | Share |
|---|---|
| Germany | 11.9% |
| Netherlands | 11.5% |
| United States | 10.4% |
Where the Eindhoven audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~1M | 3.67× | |
| 02 | Limburg | ~200K | 1.66× | |
| 03 | Gelderland | ~200K | 0.93× | |
| 04 | North Holland | ~300K | 0.86× | |
| 05 | Zuid-Holland | ~400K | 0.85× | |
| 06 | Overijssel | ~90K | 0.70× | |
| 07 | Utrecht | ~100K | 0.68× | |
| 08 | Flevoland | ~30K | 0.65× | |
| 09 | Zeeland | ~30K | 0.64× | |
| 10 | Friesland | ~30K | 0.50× | |
| 11 | Groningen | ~30K | 0.50× | |
| 12 | Drenthe | ~30K | 0.49× |
The strongest cross-interests of the Eindhoven audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.57× | ||
| 02 | Refrigerator | Home & Garden | 2.25× | ||
| 03 | Walking | Sports | 2.15× | ||
| 04 | Jumbo (supermarket) | Shopping | 1.99× | ||
| 05 | PSV Eindhoven | Sports | 1.91× | ||
| 06 | Rabobank | Business & Career | 1.90× | ||
| 07 | Internet & Social Media | 1.88× | |||
| 08 | Belgium | Travel & Leisure | 1.82× | ||
| 09 | TUI | Travel & Leisure | 1.81× | ||
| 10 | Documentary movies | Movies & TV | 1.80× | ||
| 11 | Hornbach | Shopping | 1.78× | ||
| 12 | Aldi | Shopping | 1.66× | ||
| 13 | ABN AMRO | Business & Career | 1.64× | ||
| 14 | Etos | Health | 1.63× | ||
| 15 | Rock music | Music & Radio | 1.56× | ||
| 16 | Hair products | Beauty & Wellness | 1.55× | ||
| 17 | Ziggo | Technology & Electronics | 1.53× | ||
| 18 | Pathé | Music & Radio | 1.53× | ||
| 19 | Marco Borsato | Music & Radio | 1.53× | ||
| 20 | Coolblue | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.54× | |
| Extroversion | THRILL | 1.40× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.81× | |
| Individualism | JOY | 0.84× | |
| Creativity | OPEN | 0.90× |
Eindhoven has an estimated audience of 1,813,215 people in Netherlands, concentrated in North Brabant and Zuid-Holland.
55.7% of Eindhoven fans are female, 44.3% are male, with an average age of 44.4 years.
Eindhoven fans show strongest brand affinity for Jumbo (supermarket) (1.99×), PSV Eindhoven (1.91×), and Rabobank (1.9×) over the country average.
Eindhoven fans in Netherlands are most concentrated in North Brabant (reach ~1M), Zuid-Holland (reach ~400K), and North Holland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Eindhoven itself, the audience over-indexes on PSV Eindhoven (1.91×), Rabobank (1.9×), WhatsApp (1.88×), and Hornbach (1.78×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Eindhoven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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