A data profile of the people who buy, follow and care about North Brabant in Netherlands — modelled from more than twelve digital signal sources. North Brabant has an estimated audience of 1,817,144 people in Netherlands.
North Brabant has an estimated audience of 1,817,144 people in Netherlands. 58.7% are female, 41.3% are male, average age 42.2. Top brand affinities: PSV Eindhoven, Voetbalprimeur, Lidl, De Telegraaf, Cooking.
Top brand affinities include PSV Eindhoven, Voetbalprimeur, Lidl, with strongest over-indexing on PSV Eindhoven (1.89× the country average).
Demographically, the North Brabant audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
The typical North Brabant fan in Netherlands is more female, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for PSV Eindhoven.
The key figures that characterise the North Brabant profile in Netherlands.
58.7% are female, 41.3% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 42.2 |
| Estimated audience size | 1,817,144 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide North Brabant audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 86.9% |
| Belgium | 9.1% |
| Italy | 2.2% |
The strongest cross-interests of the North Brabant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eredivisie | Sports | 2.37× | ||
| 02 | Documentary movies | Movies & TV | 2.05× | ||
| 03 | Voetbal International | Sports | 2.03× | ||
| 04 | PSV Eindhoven | Sports | 1.89× | ||
| 05 | Voetbalprimeur | Sports | 1.87× | ||
| 06 | Vodafone | Technology & Electronics | 1.85× | ||
| 07 | Coupons | Shopping | 1.82× | ||
| 08 | Lidl | Shopping | 1.80× | ||
| 09 | voetbalzone | Sports | 1.80× | ||
| 10 | AliExpress | Shopping | 1.71× | ||
| 11 | Go Ahead Eagles | Sports | 1.71× | ||
| 12 | Rock music | Music & Radio | 1.66× | ||
| 13 | Children's clothing | Fashion & Accessoires | 1.65× | ||
| 14 | Cooking | Food & Beverages | 1.63× | ||
| 15 | Comedy movies | Movies & TV | 1.63× | ||
| 16 | Pop music | Music & Radio | 1.61× | ||
| 17 | De Telegraaf | News | 1.58× | ||
| 18 | Energy | Home & Garden | 1.58× | ||
| 19 | Boutiques | Fashion & Accessoires | 1.57× | ||
| 20 | Festival | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.40× | |
| Quality Awareness | PREMIUM | 1.36× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.67× | |
| Design Affinity | PREMIUM | 0.75× | |
| Luxury Orientation | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for North Brabant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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