A data profile of the people who buy, follow and care about Premier League in Netherlands — modelled from more than twelve digital signal sources. Premier League has an estimated audience of 2,022,735 people in Netherlands.
The average Premier League fan in Netherlands is 35.7 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include FIFA World Cup, PSV Eindhoven, FIFA World Cup 2026, with strongest over-indexing on FIFA World Cup (3.41× the country average).
Demographically, the Premier League audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Social Media Usage, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Premier League fan in Netherlands is more male, around 35.7 years old, with strong Social Media Usage tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Premier League profile in Netherlands.
29.2% are female, 70.8% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 35.7 |
| Estimated audience size | 2,022,735 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Premier League audience comes from Netherlands.
| Country | Share |
|---|---|
| United Kingdom | 9.6% |
| United States | 7.3% |
| Brazil | 5.8% |
Where the Premier League audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~600K | 1.29× | |
| 02 | North Holland | ~500K | 1.25× | |
| 03 | Gelderland | ~300K | 1.07× | |
| 04 | North Brabant | ~300K | 1.04× | |
| 05 | Overijssel | ~200K | 1.04× | |
| 06 | Flevoland | ~60K | 1.00× | |
| 07 | Groningen | ~70K | 0.96× | |
| 08 | Limburg | ~100K | 0.94× | |
| 09 | Drenthe | ~60K | 0.89× | |
| 10 | Friesland | ~70K | 0.87× | |
| 11 | Utrecht | ~100K | 0.86× | |
| 12 | Zeeland | ~30K | 0.80× |
The strongest cross-interests of the Premier League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | A.C. Milan | Sports | 4.06× | ||
| 02 | Manchester City F.C. | Sports | 3.58× | ||
| 03 | Serie A | Sports | 3.57× | ||
| 04 | UEFA Europa League | Sports | 3.54× | ||
| 05 | La Liga | Sports | 3.47× | ||
| 06 | Juventus F.C. | Sports | 3.42× | ||
| 07 | FIFA World Cup | Sports | 3.41× | ||
| 08 | Liverpool F.C. | Sports | 3.30× | ||
| 09 | FIFA World Cup 2026 | Sports | 3.26× | ||
| 10 | Arsenal F.C. | Sports | 3.09× | ||
| 11 | Manchester United F.C. | Sports | 2.95× | ||
| 12 | Real Madrid C.F. | Sports | 2.93× | ||
| 13 | UEFA Champions League | Sports | 2.67× | ||
| 14 | Voetbal International | Sports | 2.58× | ||
| 15 | FC Barcelona | Sports | 2.51× | ||
| 16 | Eredivisie | Sports | 2.41× | ||
| 17 | Team sport | Sports | 2.07× | ||
| 18 | Voetbalprimeur | Sports | 1.83× | ||
| 19 | PSV Eindhoven | Sports | 1.73× | ||
| 20 | voetbalzone | Sports | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.62× | |
| Travelling | THRILL | 1.24× | |
| Patriotism | CONSERVATISM | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.47× | |
| Early Adopter Mentality | POWER | 0.54× | |
| Healthy Lifestyle | BALANCE | 0.59× |
Premier League has an estimated audience of 2,022,735 people in Netherlands, concentrated in Zuid-Holland and North Holland.
29.2% of Premier League fans are female, 70.8% are male, with an average age of 35.7 years.
Premier League fans show strongest brand affinity for FIFA World Cup (3.41×), PSV Eindhoven (1.73×), and FIFA World Cup 2026 (3.26×) over the country average.
Premier League fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~500K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Premier League itself, the audience over-indexes on PSV Eindhoven (1.73×), FIFA World Cup 2026 (3.26×), UEFA Champions League (2.67×), and Voetbalprimeur (1.83×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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