Rascasse Audience Intelligence

AFC Ajax Audience in United States

A data profile of the people who buy, follow and care about AFC Ajax in United States — modelled from more than twelve digital signal sources. AFC Ajax has an estimated audience of 1,438,871 people in United States.

#104among Soccer in United States#291among Team in United States#1677in Sports

The average AFC Ajax fan in United States is 28.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Comic strip, Woot, Gemini, with strongest over-indexing on Comic strip (16.01× the country average).

Demographically, the AFC Ajax audience skews balanced with an average age of 28.9, and over-indexes on personality traits such as Risk Appetite, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AFC Ajax fan in United States is balanced, around 28.9 years old, with strong Risk Appetite tendencies and a notable affinity for Comic strip.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the AFC Ajax profile in United States.

Audience size
1.4M
in United States
Gender
49.5%♀
50.5% male
Age
28.9
average years
Country rank
#18285
Team in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of AFC Ajax fans

49.5% are female, 50.5% are male, average age 28.9.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for AFC Ajax audience in United States
MetricValue
Female49.5%
Male50.5%
Average age28.9
Estimated audience size1,438,871
Fig. 03

Age distribution

Ø 28.9
average years
Age distribution of the AFC Ajax audience in United States
Age bracketShare%
16-1951%
20-2920%
30-3913%
40-499%
50+6%
Fig. 04

Worldwide distribution

4.6%

of the worldwide AFC Ajax audience comes from United States.

Worldwide audience distribution share by country for AFC Ajax
CountryShare
Netherlands35.0%
Indonesia4.7%
United States4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AFC Ajax audience in United States is strongest.

Fig. 05

Top regions by affinity

AFC Ajax fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~50K1.61×
02New York~100K1.56×
03New Jersey~60K1.56×
04Florida~100K1.44×
05California~200K1.39×
06Connecticut~20K1.23×
07Maryland~30K1.22×
08Washington, District of Columbia~5K1.19×
09Illinois~50K1.14×
10Georgia~50K1.09×
11Virginia~40K1.07×
12Texas~100K1.06×
13Indiana~30K1.05×
14Washington~30K1.04×
15Iowa~10K1.03×
16Alaska~3K1.03×
17Vermont~3K1.03×
18New Hampshire~6K1.02×
19Colorado~20K1.01×
20South Dakota~3K1.01×
21North Dakota~3K1.01×
22North Carolina~40K1.00×
23Maine~5K1.00×
24Montana~4K1.00×
25Oklahoma~20K0.99×
26Rhode Island~5K0.99×
27Nevada~10K0.98×
28Delaware~4K0.98×
29Kansas~10K0.97×
30Nebraska~7K0.97×
31West Virginia~6K0.97×
32Arizona~30K0.96×
33Oregon~20K0.96×
34Hawaii~6K0.96×
35Pennsylvania~50K0.95×
36Utah~10K0.95×
37Idaho~7K0.95×
38Mississippi~10K0.94×
39New Mexico~7K0.94×
40South Carolina~20K0.93×
41Minnesota~20K0.93×
42Arkansas~10K0.93×
43Kentucky~20K0.92×
44Wisconsin~20K0.91×
45Louisiana~20K0.90×
46Missouri~20K0.89×
47Alabama~20K0.89×
48Tennessee~30K0.88×
49Ohio~40K0.86×
50Michigan~30K0.86×
Fig. 06

Affinity by region

Affinity by region — AFC Ajax, United States
0.86×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AFC Ajax audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AFC Ajax audience
#·InterestCategoryAffinity×
01Business process automationTopic36.67×
02Voetbal InternationalSports26.84×
03WootShopping23.79×
04Comic stripLiterature16.01×
05Shōnen mangaLiterature8.05×
06DeviantArtInternet & Social Media6.38×
07Human behaviorKids & Family4.37×
08Popular musicMusic & Radio2.60×
09NBASports2.39×
10Rhythm and blues musicMusic & Radio2.39×
11GeminiMusic & Radio2.09×
12NFLSports2.05×
13SupermanMovies & TV2.05×
14GamesGames1.90×
15ReadingLiterature1.84×
16Live eventsMusic & Radio1.78×
17SportsSports1.76×
18MusicBusiness & Career1.75×
19FIFA World Cup 2026Sports1.75×
20Food and drinkFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AFC Ajax audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AFC Ajax audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.29×
Pet OwnershipJOY1.81×
SpiritualityBALANCE1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AFC Ajax audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.85×
Community OrientationOPEN0.90×
TraditionCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does AFC Ajax have in United States?

AFC Ajax has an estimated audience of 1,438,871 people in United States, concentrated in California and Florida.

02

What is the gender split and age of AFC Ajax fans?

49.5% of AFC Ajax fans are female, 50.5% are male, with an average age of 28.9 years.

03

Which brands do AFC Ajax fans like most?

AFC Ajax fans show strongest brand affinity for Comic strip (16.01×), Woot (23.79×), and Gemini (2.09×) over the country average.

04

Where do AFC Ajax fans live in United States?

AFC Ajax fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do AFC Ajax fans also like?

Beyond AFC Ajax itself, the audience over-indexes on Woot (23.79×), Gemini (2.09×), DeviantArt (6.38×), and Voetbal International (26.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See AFC Ajax audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AFC Ajax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →