A data profile of the people who buy, follow and care about AFC Ajax in Norway — modelled from more than twelve digital signal sources. AFC Ajax has an estimated audience of 64,324 people in Norway.
AFC Ajax has an estimated audience of 64,324 people in Norway. 28.1% are female, 71.9% are male, average age 34.1. Top brand affinities: Eliteserien, FA Cup, NAV, FIFA World Cup, Thierry Henry.
Top brand affinities include Eliteserien, FA Cup, NAV, with strongest over-indexing on Eliteserien (3.3× the country average).
Demographically, the AFC Ajax audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Spirituality, Tradition.
The typical AFC Ajax fan in Norway is more male, around 34.1 years old, with strong Spirituality tendencies and a notable affinity for Eliteserien.
The key figures that characterise the AFC Ajax profile in Norway.
28.1% are female, 71.9% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 28.1% |
| Male | 71.9% |
| Average age | 34.1 |
| Estimated audience size | 64,324 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 19% | |
| 30-39 | 13% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide AFC Ajax audience comes from Norway.
| Country | Share |
|---|---|
| Netherlands | 35.0% |
| Indonesia | 4.7% |
| United States | 4.6% |
The strongest cross-interests of the AFC Ajax audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thierry Henry | Sports | 20.49× | ||
| 02 | Netherlands national football team | Sports | 19.78× | ||
| 03 | FA Cup | Sports | 15.23× | ||
| 04 | Athletic Club | Sports | 14.31× | ||
| 05 | UEFA Nations League | Sports | 7.96× | ||
| 06 | Inter Milan | Sports | 6.80× | ||
| 07 | La Liga | Sports | 5.77× | ||
| 08 | Juventus FC | Sports | 5.54× | ||
| 09 | Bible | Politics & Society | 5.53× | ||
| 10 | Arsenal F.C. | Sports | 4.68× | ||
| 11 | Chelsea F.C. | Sports | 4.62× | ||
| 12 | Manchester City F.C. | Sports | 3.85× | ||
| 13 | Real Madrid Club de Fútbol | Sports | 3.63× | ||
| 14 | Liverpool F.C. | Sports | 3.41× | ||
| 15 | Manchester United F.C. | Sports | 3.38× | ||
| 16 | UEFA Champions League | Sports | 3.37× | ||
| 17 | FIFA World Cup | Sports | 3.35× | ||
| 18 | Eliteserien | Sports | 3.30× | ||
| 19 | Premier League | Sports | 3.20× | ||
| 20 | NAV | Music & Radio | 2.11× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 3.33× | |
| Tradition | CONSERVATISM | 1.42× | |
| Risk Appetite | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.71× | |
| Indulgence | JOY | 0.74× | |
| Individualism | JOY | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for AFC Ajax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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