AFC Ajax Audience in Germany
AFC Ajax has an estimated audience of 836,024 people in Germany. 28.5% are female, 71.5% are male, average age 29.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Borussia Dortmund, Business and industry, Food, SV Werder Bremen, Europe.
The average AFC Ajax fan in Germany is 29.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Borussia Dortmund, Business and industry, Food, with strongest over-indexing on Borussia Dortmund (1.84× the country average). Demographically, the AFC Ajax audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Spirituality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of AFC Ajax fans
| Metric | Value |
|---|---|
| Female | 28.5% |
| Male | 71.5% |
| Average age | 29.8 |
| Estimated audience size | 836,024 |
Audience persona
The typical AFC Ajax fan in Germany is more male, around 29.8 years old, with strong Spirituality tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 284,576 | 1.56× |
| Baden-Württemberg | 127,433 | 1.12× |
| Bayern | 125,812 | 0.94× |
| Niedersachsen | 96,896 | 1.19× |
| Hessen | 87,691 | 1.38× |
| Berlin | 37,963 | 1.02× |
| Sachsen | 36,584 | 0.89× |
| Rheinland-Pfalz | 30,510 | 0.73× |
| Schleswig-Holstein | 29,172 | 0.97× |
| Hamburg | 23,695 | 1.25× |
| Brandenburg | 19,355 | 0.75× |
| Sachsen-Anhalt | 18,571 | 0.86× |
| Thüringen | 15,481 | 0.73× |
| Mecklenburg-Vorpommern | 13,836 | 0.87× |
| Bremen | 7,509 | 1.05× |
| Saarland | 7,303 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.84× | Sports |
| Business and industry | 1.51× | Business & Career |
| Food | 1.58× | Food & Beverages |
| SV Werder Bremen | 2.22× | Sports |
| Europe | 1.8× | Travel & Leisure |
| FC Bayern Munich | 1.69× | Sports |
| Bundesliga | 1.53× | Sports |
| Transfermarkt | 2.19× | Sports |
| REWE | 1.69× | Shopping |
| 2. Bundesliga | 2× | Sports |
| Deutsche Bahn | 1.78× | Cars & Mobility |
| Rossmann | 1.88× | Shopping |
| FC Schalke 04 | 2.56× | Sports |
| VfB Stuttgart | 2.01× | Sports |
| Sportschau | 1.9× | Sports |
| Deichmann | 1.84× | Shopping |
| Hamburger SV | 2.39× | Sports |
| EBay | 1.54× | Shopping |
| Edeka | 1.52× | Shopping |
| Netto Marken-Discount | 1.54× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.58 |
| Risk Appetite | THRILL | 1.29 |
| Social Media Usage | JOY | 1.25 |
| Early Adopter Mentality | POWER | 1.19 |
| Sports Activity | POWER | 1.15 |
| Luxury Orientation | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 16.0% |
| Germany | 6.2% |
| Indonesia | 5.8% |
See AFC Ajax audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does AFC Ajax have in Germany?
AFC Ajax has an estimated audience of 836,024 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of AFC Ajax fans?
28.5% of AFC Ajax fans are female, 71.5% are male, with an average age of 29.8 years.
Which brands do AFC Ajax fans like most?
AFC Ajax fans show strongest brand affinity for Borussia Dortmund (1.84×), Business and industry (1.51×), and Food (1.58×) over the country average.
Where do AFC Ajax fans live in Germany?
AFC Ajax fans in Germany are most concentrated in Nordrhein-Westfalen (reach 284,576), Baden-Württemberg (reach 127,433), and Bayern (reach 125,812). These three regions account for the largest share of the active audience.
What other brands do AFC Ajax fans also like?
Beyond AFC Ajax itself, the audience over-indexes on Business and industry (1.51×), Food (1.58×), SV Werder Bremen (2.22×), and Europe (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for AFC Ajax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.