Rascasse Audience Intelligence

Eagle Audience in United States

A data profile of the people who buy, follow and care about Eagle in United States — modelled from more than twelve digital signal sources. Eagle has an estimated audience of 3,354,985 people in United States.

#4790among Topic in United States#203in Pets & Animals

The average Eagle fan in United States is 45.8 years old, more male, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New Jersey, California.

Top brand affinities include Memorial Day, Nature, Kevin Magnussen, with strongest over-indexing on Memorial Day (6.08× the country average).

Demographically, the Eagle audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eagle fan in United States is more male, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Memorial Day.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eagle profile in United States.

Audience size
3.4M
in United States
Gender
44.6%♀
55.4% male
Age
45.8
average years
Country rank
#9365
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eagle fans

44.6% are female, 55.4% are male, average age 45.8.

Fig. 02

Gender split

44.6%
Female
55.4%
Male
Demographic split for Eagle audience in United States
MetricValue
Female44.6%
Male55.4%
Average age45.8
Estimated audience size3,354,985
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Eagle audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3916%
40-4923%
50+38%
Fig. 04

Worldwide distribution

29.7%

of the worldwide Eagle audience comes from United States.

Worldwide audience distribution share by country for Eagle
CountryShare
United States29.7%
Mexico4.8%
India4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eagle audience in United States is strongest.

Fig. 05

Top regions by affinity

Eagle fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~900K7.97×
02Delaware~70K7.25×
03New Jersey~300K3.43×
04Washington, District of Columbia~20K1.63×
05Maryland~90K1.61×
06Virginia~100K1.31×
07South Carolina~50K1.07×
08North Carolina~90K0.90×
09New Mexico~10K0.88×
10West Virginia~10K0.88×
11Vermont~5K0.86×
12Connecticut~30K0.80×
13Florida~200K0.74×
14New York~100K0.71×
15Alabama~30K0.69×
16Mississippi~20K0.69×
17Arizona~50K0.68×
18Nevada~20K0.68×
19Rhode Island~7K0.66×
20Iowa~20K0.65×
21Texas~200K0.64×
22Massachusetts~40K0.64×
23Georgia~60K0.63×
24Colorado~30K0.63×
25Idaho~10K0.63×
26South Dakota~5K0.63×
27Ohio~60K0.62×
28Maine~7K0.62×
29North Dakota~4K0.61×
30Tennessee~40K0.59×
31Kansas~20K0.58×
32Nebraska~10K0.58×
33Hawaii~8K0.58×
34Louisiana~20K0.57×
35Kentucky~20K0.57×
36New Hampshire~7K0.56×
37Montana~5K0.55×
38Michigan~50K0.54×
39Wisconsin~30K0.54×
40Alaska~4K0.53×
41California~200K0.52×
42Indiana~30K0.52×
43Missouri~30K0.51×
44Arkansas~10K0.50×
45Illinois~50K0.47×
46Oklahoma~20K0.47×
47Utah~10K0.46×
48Washington~30K0.42×
49Minnesota~20K0.42×
50Oregon~10K0.39×
Fig. 06

Affinity by region

Affinity by region — Eagle, United States
0.39×1.00×7.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eagle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eagle audience
#·InterestCategoryAffinity×
01Kevin MagnussenSports39.01×
02World Chess ChampionshipSports12.18×
03Steve IrwinMovies & TV6.27×
04Memorial DayPolitics & Society6.08×
05PatriotismPolitics & Society4.09×
06MongoliaTravel & Leisure3.55×
07Drudge ReportSports3.08×
08Labor DayPolitics & Society2.70×
09Tractor Supply CompanyShopping2.50×
10Kyle BuschSports2.40×
11Microwave ovenHome & Garden2.18×
12MeteorologyHome & Garden2.12×
13GeneticsKids & Family2.05×
14Real propertyHome & Garden1.80×
15CanadaTravel & Leisure1.71×
16MSNNews1.68×
17Fox News ChannelMovies & TV1.61×
18LivestockPets & Animals1.60×
19NatureHome & Garden1.57×
20DrawingHome & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eagle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eagle audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.50×
IndividualismJOY1.57×
Community OrientationOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eagle audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
Pet OwnershipJOY0.74×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eagle have in United States?

Eagle has an estimated audience of 3,354,985 people in United States, concentrated in Pennsylvania and New Jersey.

02

What is the gender split and age of Eagle fans?

44.6% of Eagle fans are female, 55.4% are male, with an average age of 45.8 years.

03

Which brands do Eagle fans like most?

Eagle fans show strongest brand affinity for Memorial Day (6.08×), Nature (1.57×), and Kevin Magnussen (39.01×) over the country average.

04

Where do Eagle fans live in United States?

Eagle fans in United States are most concentrated in Pennsylvania (reach ~900K), New Jersey (reach ~300K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Eagle fans also like?

Beyond Eagle itself, the audience over-indexes on Nature (1.57×), Kevin Magnussen (39.01×), Patriotism (4.09×), and MSN (1.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Eagle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Eagle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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