Fifth wheel coupling Audience in United States

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Fifth wheel coupling has an estimated audience of 1,600,138 people in United States. 39.8% are female, 60.2% are male, average age 45.6. Top regions: Texas, California, Florida. Top brand affinities: Diane Sawyer, Northrop Grumman, Pillow, MK, Laneige.

The average Fifth wheel coupling fan in United States is 45.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Diane Sawyer, Northrop Grumman, Pillow, with strongest over-indexing on Diane Sawyer (7.25× the country average). Demographically, the Fifth wheel coupling audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Fifth wheel coupling fans

Demographic split for Fifth wheel coupling audience in United States
MetricValue
Female39.8%
Male60.2%
Average age45.6
Estimated audience size1,600,138

Audience persona

The typical Fifth wheel coupling fan in United States is more male, around 45.6 years old, with strong Quality Awareness tendencies and a notable affinity for Diane Sawyer.

Top regions in United States

Top regions ranked by reach for Fifth wheel coupling in United States
RegionReachAffinity
Texas61,5960.45×
California61,0840.35×
Florida42,1990.39×
New York27,3540.31×
Georgia20,6800.42×
Pennsylvania19,7140.37×
Tennessee18,3500.57×
Illinois16,9490.32×
North Carolina15,6370.32×
Ohio15,5730.32×
Indiana14,9480.51×
Oklahoma14,8990.84×
Mississippi14,6991.11×
Michigan14,6420.35×
Missouri14,4770.56×
Alabama14,1930.63×
Arizona14,0250.43×
South Carolina13,4240.56×
Washington13,3110.41×
Louisiana13,0690.63×
Arkansas13,0580.99×
Virginia12,6200.32×
Kentucky12,5680.63×
West Virginia12,1341.63×
Alaska12,1093.54×
Iowa11,5270.87×
Kansas11,2080.89×
Idaho11,2051.4×
Oregon11,1810.61×
North Dakota11,0673.37×
Colorado11,0620.44×
Hawaii10,7041.56×
Montana10,5562.38×
South Dakota10,4192.82×
Utah10,3210.72×
Wisconsin10,2800.43×
New Jersey10,1780.25×
New Hampshire9,9981.59×
Minnesota9,9510.43×
Massachusetts9,8480.31×
Wyoming9,8164.14×
Nebraska9,7901.22×
Connecticut9,7760.61×
New Mexico9,7391.21×
Nevada9,7080.63×
Rhode Island9,6541.9×
Maine9,6491.68×
Maryland9,4180.34×
Delaware8,6461.96×
Washington, District of Columbia6,2431.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fifth wheel coupling audience
BrandAffinityCategory
Diane Sawyer7.25×Movies & TV
Northrop Grumman4.88×Business & Career
Pillow1.58×Home & Garden
MK3.03×Music & Radio
Laneige3.72×Beauty & Wellness
N1 road (South Africa)2.07×Travel & Leisure
Elina Svitolina4.43×Sports
Israeli cuisine3.66×Food & Beverages
Jack White1.85×Movies & TV
WESH1.87×Movies & TV
ABC 7 Chicago1.64×Movies & TV
County council1.9×Politics & Society
Irrigation sprinkler3.02×Home & Garden
The Swan (film)5.48×Movies & TV
Hebe1.91×Home & Garden
Edward Norton1.59×Movies & TV
Leverage (TV series)1.8×Movies & TV
Embroidery Library4.29×Home & Garden
Equinix3.51×Business & Career
Tech News2.31×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fifth wheel coupling audience
TraitClusterScore
Quality AwarenessPREMIUM1.76
Need for SecurityCONSERVATISM1.73
Price SensitivityPREMIUM1.17
DIY MentalityTHRILL1.14
Career OrientationPOWER1.13
PatriotismCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Fifth wheel coupling
CountryShare
United States83.1%
Canada11.4%
France3.2%

See Fifth wheel coupling audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Fifth wheel coupling have in United States?

Fifth wheel coupling has an estimated audience of 1,600,138 people in United States, concentrated in Texas and California.

What is the gender split and age of Fifth wheel coupling fans?

39.8% of Fifth wheel coupling fans are female, 60.2% are male, with an average age of 45.6 years.

Which brands do Fifth wheel coupling fans like most?

Fifth wheel coupling fans show strongest brand affinity for Diane Sawyer (7.25×), Northrop Grumman (4.88×), and Pillow (1.58×) over the country average.

Where do Fifth wheel coupling fans live in United States?

Fifth wheel coupling fans in United States are most concentrated in Texas (reach 61,596), California (reach 61,084), and Florida (reach 42,199). These three regions account for the largest share of the active audience.

What other brands do Fifth wheel coupling fans also like?

Beyond Fifth wheel coupling itself, the audience over-indexes on Northrop Grumman (4.88×), Pillow (1.58×), MK (3.03×), and Laneige (3.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fifth wheel coupling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.