Rascasse Audience Intelligence

Overland Expo Audience in United States

A data profile of the people who buy, follow and care about Overland Expo in United States — modelled from more than twelve digital signal sources. Overland Expo has an estimated audience of 526,741 people in United States.

#6among Film festival in United States#432among Event in United States#2841in Travel & Leisure

The average Overland Expo fan in United States is 35.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Arizona, Colorado.

Top brand affinities include Harbor Freight Tools, AutoZone, Truck camper, with strongest over-indexing on Harbor Freight Tools (35.93× the country average).

Demographically, the Overland Expo audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Overland Expo fan in United States is more male, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Harbor Freight Tools.

Category: Travel & Leisure · Type: Event · Subtype: Film festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Overland Expo profile in United States.

Audience size
527K
in United States
Gender
18.6%♀
81.4% male
Age
35.6
average years
Country rank
#35552
Event in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Overland Expo fans

18.6% are female, 81.4% are male, average age 35.6.

Fig. 02

Gender split

18.6%
Female
81.4%
Male
Demographic split for Overland Expo audience in United States
MetricValue
Female18.6%
Male81.4%
Average age35.6
Estimated audience size526,741
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Overland Expo audience in United States
Age bracketShare%
16-1926%
20-2923%
30-3922%
40-4918%
50+11%
Fig. 04

Worldwide distribution

94.1%

of the worldwide Overland Expo audience comes from United States.

Worldwide audience distribution share by country for Overland Expo
CountryShare
United States94.1%
Mexico1.3%
Sweden1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Overland Expo audience in United States is strongest.

Fig. 05

Top regions by affinity

Overland Expo fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~40K5.16×
02Arizona~40K4.03×
03Oregon~20K3.38×
04Utah~10K2.35×
05California~100K2.28×
06Nevada~9K1.82×
07Montana~3K1.80×
08Wyoming~1K1.70×
09Idaho~4K1.66×
10New Mexico~4K1.49×
11Washington~10K1.42×
12Alaska~1K1.00×
13South Dakota~1K0.96×
14Virginia~10K0.95×
15North Dakota~1K0.94×
16Delaware~1K0.89×
17West Virginia~2K0.88×
18Rhode Island~1K0.88×
19New Hampshire~2K0.87×
20Maine~2K0.87×
21Hawaii~2K0.86×
22Nebraska~2K0.85×
23Mississippi~4K0.84×
24Kansas~3K0.84×
25Washington, District of Columbia~1K0.84×
26Arkansas~4K0.83×
27Oklahoma~5K0.79×
28Iowa~3K0.79×
29Tennessee~8K0.77×
30Kentucky~5K0.77×
31Louisiana~5K0.74×
32Connecticut~4K0.74×
33Indiana~7K0.72×
34Missouri~6K0.72×
35Alabama~5K0.72×
36Wisconsin~6K0.71×
37Minnesota~5K0.71×
38South Carolina~6K0.70×
39Michigan~9K0.68×
40North Carolina~10K0.67×
41Maryland~6K0.66×
42Texas~30K0.64×
43Massachusetts~6K0.62×
44Georgia~10K0.60×
45Ohio~10K0.59×
46New Jersey~8K0.57×
47Pennsylvania~10K0.55×
48Illinois~10K0.54×
49Florida~20K0.51×
50New York~10K0.44×
Fig. 06

Affinity by region

Affinity by region — Overland Expo, United States
0.44×1.00×5.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Overland Expo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Overland Expo audience
#·InterestCategoryAffinity×
01Jeep CherokeeCars & Mobility49.90×
02Truck camperCars & Mobility38.26×
03Harbor Freight ToolsHome & Garden35.93×
04Compact sport utility vehicleCars & Mobility34.56×
05Toyota TundraCars & Mobility23.35×
06Toyota TacomaCars & Mobility22.84×
07MakitaHome & Garden22.25×
08Ford RangerCars & Mobility18.57×
09Toyota HighlanderCars & Mobility16.60×
10Jeep WranglerCars & Mobility13.25×
11AutoZoneCars & Mobility11.74×
12Toyota Land CruiserCars & Mobility11.59×
13CarcareCars & Mobility11.37×
14Auto showCars & Mobility10.58×
15Antique carCars & Mobility10.48×
16Extreme sportSports6.92×
17Used CarsCars & Mobility6.65×
18Advance Auto PartsCars & Mobility6.49×
19Discount TireShopping6.37×
20O'Reilly Auto PartsCars & Mobility5.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Overland Expo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Overland Expo audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM6.62×
Risk AppetiteTHRILL3.80×
DIY MentalityTHRILL2.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Overland Expo audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.57×
CreativityOPEN0.66×
ExtroversionTHRILL0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Overland Expo have in United States?

Overland Expo has an estimated audience of 526,741 people in United States, concentrated in California and Arizona.

02

What is the gender split and age of Overland Expo fans?

18.6% of Overland Expo fans are female, 81.4% are male, with an average age of 35.6 years.

03

Which brands do Overland Expo fans like most?

Overland Expo fans show strongest brand affinity for Harbor Freight Tools (35.93×), AutoZone (11.74×), and Truck camper (38.26×) over the country average.

04

Where do Overland Expo fans live in United States?

Overland Expo fans in United States are most concentrated in California (reach ~100K), Arizona (reach ~40K), and Colorado (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Overland Expo fans also like?

Beyond Overland Expo itself, the audience over-indexes on AutoZone (11.74×), Truck camper (38.26×), Jeep Cherokee (49.9×), and Toyota Tacoma (22.84×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Overland Expo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Overland Expo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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