Overland Expo Audience in United States

Overland Expo logo

Overland Expo has an estimated audience of 526,887 people in United States. 18.6% are female, 81.4% are male, average age 35.6. Top regions: California, Arizona, Colorado. Top brand affinities: Urban Outfitters, Life of Pi, Embroidery Library, Product design, Arrietty.

The average Overland Expo fan in United States is 35.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Arizona, Colorado. Top brand affinities include Urban Outfitters, Life of Pi, Embroidery Library, with strongest over-indexing on Urban Outfitters (6.99× the country average). Demographically, the Overland Expo audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Event · Subtype: Film festival

Demographics of Overland Expo fans

Demographic split for Overland Expo audience in United States
MetricValue
Female18.6%
Male81.4%
Average age35.6
Estimated audience size526,887

Audience persona

The typical Overland Expo fan in United States is more male, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Overland Expo in United States
RegionReachAffinity
California144,7162.5×
Arizona46,8764.36×
Colorado41,5575×
Texas29,7900.66×
Oregon19,6303.25×
Washington15,8121.5×
Florida15,2500.43×
Utah13,3792.84×
Virginia12,7670.99×
Nevada10,9932.16×
North Carolina9,4320.59×
Michigan8,3760.61×
Georgia7,8060.48×
New York7,7440.26×
Tennessee7,3980.7×
Illinois7,2870.42×
Ohio6,9730.43×
Pennsylvania6,4010.36×
Idaho5,4742.07×
Indiana5,2900.55×
Missouri4,8820.57×
New Mexico4,7571.8×
Wisconsin4,1660.53×
New Jersey4,1200.31×
Maryland4,0250.44×
Kentucky3,9070.59×
Minnesota3,8240.51×
Montana3,5162.41×
Oklahoma3,4730.59×
South Carolina3,3850.43×
Kansas2,9240.7×
Alabama2,6330.36×
Arkansas2,6090.6×
Massachusetts2,5740.25×
Louisiana2,4660.36×
Connecticut2,2250.42×
Iowa2,1260.49×
Wyoming1,8532.37×
Nebraska1,5220.58×
West Virginia1,2800.52×
Mississippi1,2240.28×
Hawaii1,0100.45×
Alaska1,0080.89×
New Hampshire9990.48×
Maine9640.51×
South Dakota8680.71×
Vermont7380.8×
North Dakota7320.68×
Washington, District of Columbia6930.44×
Rhode Island6430.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Overland Expo audience
BrandAffinityCategory
Urban Outfitters6.99×Shopping
Life of Pi20×Movies & TV
Embroidery Library32.37×Home & Garden
Product design2.73×Business & Career
Arrietty20×Movies & TV
N1 road (South Africa)4.84×Travel & Leisure
Nebraska Cornhuskers football3.8×Sports
Barclays Center13.15×Sports
Omaha Storm Chasers20×Sports
JDSU2.96×Business & Career
edureka33.61×Business & Career
Electrolyte4.29×Health
Telethon9.57×Movies & TV
Acoustic music3.96×Music & Radio
Vocal harmony3.86×Music & Radio
Certified diabetes educator11.34×Business & Career
Notre Dame Fighting Irish football4.24×Sports
Hipster7.06×Politics & Society
Pro-Ject2.93×Music & Radio
Queens College, City University of New York4.93×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Overland Expo audience
TraitClusterScore
PatriotismCONSERVATISM4.45
DIY MentalityTHRILL2.61
Risk AppetiteTHRILL2.44
Luxury OrientationPREMIUM2.32
Design AffinityPREMIUM1.94
Sports ActivityPOWER1.82

Worldwide distribution

Worldwide audience distribution share by country for Overland Expo
CountryShare
United States87.9%
Canada6.8%
Mexico1.2%

See Overland Expo audiences in other countries

More Film festival audiences in United States

Frequently asked questions

How many fans does Overland Expo have in United States?

Overland Expo has an estimated audience of 526,887 people in United States, concentrated in California and Arizona.

What is the gender split and age of Overland Expo fans?

18.6% of Overland Expo fans are female, 81.4% are male, with an average age of 35.6 years.

Which brands do Overland Expo fans like most?

Overland Expo fans show strongest brand affinity for Urban Outfitters (6.99×), Life of Pi (20×), and Embroidery Library (32.37×) over the country average.

Where do Overland Expo fans live in United States?

Overland Expo fans in United States are most concentrated in California (reach 144,716), Arizona (reach 46,876), and Colorado (reach 41,557). These three regions account for the largest share of the active audience.

What other brands do Overland Expo fans also like?

Beyond Overland Expo itself, the audience over-indexes on Life of Pi (20×), Embroidery Library (32.37×), Product design (2.73×), and Arrietty (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Overland Expo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.