Rascasse Audience Intelligence

New York Film Festival Audience in United States

A data profile of the people who buy, follow and care about New York Film Festival in United States — modelled from more than twelve digital signal sources. New York Film Festival has an estimated audience of 822,332 people in United States.

#3among Film festival in United States#306among Event in United States#5002in Movies & TV

The average New York Film Festival fan in United States is 46.7 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include Noah Baumbach, Campari, Luca Guadagnino, with strongest over-indexing on Noah Baumbach (49.33× the country average).

Demographically, the New York Film Festival audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New York Film Festival fan in United States is balanced, around 46.7 years old, with strong Indulgence tendencies and a notable affinity for Noah Baumbach.

Category: Movies & TV · Type: Event · Subtype: Film festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New York Film Festival profile in United States.

Audience size
822K
in United States
Gender
51.0%♀
49.0% male
Age
46.7
average years
Country rank
#26989
Event in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New York Film Festival fans

51.0% are female, 49.0% are male, average age 46.7.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for New York Film Festival audience in United States
MetricValue
Female51.0%
Male49.0%
Average age46.7
Estimated audience size822,332
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the New York Film Festival audience in United States
Age bracketShare%
16-196%
20-2911%
30-3919%
40-4927%
50+37%
Fig. 04

Worldwide distribution

75.3%

of the worldwide New York Film Festival audience comes from United States.

Worldwide audience distribution share by country for New York Film Festival
CountryShare
United States75.3%
United Kingdom9.7%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York Film Festival audience in United States is strongest.

Fig. 05

Top regions by affinity

New York Film Festival fans by region: top regions in United States
#RegionReachAffinity×
01New York~500K10.95×
02New Jersey~60K3.07×
03Connecticut~20K2.12×
04Washington, District of Columbia~5K2.04×
05Massachusetts~20K1.44×
06California~100K1.19×
07Vermont~2K1.15×
08Rhode Island~3K1.12×
09Pennsylvania~30K1.03×
10Maine~3K1.03×
11Delaware~2K1.02×
12Alaska~2K1.02×
13North Dakota~2K1.00×
14New Hampshire~3K0.99×
15South Dakota~2K0.98×
16Montana~2K0.96×
17Maryland~10K0.95×
18Virginia~20K0.94×
19West Virginia~4K0.92×
20Hawaii~3K0.92×
21Idaho~4K0.90×
22New Mexico~4K0.89×
23Nebraska~4K0.89×
24Mississippi~6K0.88×
25Arkansas~6K0.87×
26Iowa~6K0.85×
27Kansas~6K0.85×
28Utah~6K0.84×
29Oklahoma~8K0.83×
30Louisiana~9K0.82×
31Alabama~9K0.81×
32Kentucky~8K0.81×
33Oregon~8K0.81×
34Nevada~6K0.81×
35Georgia~20K0.77×
36Colorado~10K0.77×
37South Carolina~10K0.77×
38Missouri~10K0.76×
39Wisconsin~9K0.76×
40Minnesota~9K0.75×
41Illinois~20K0.74×
42Washington~10K0.74×
43Tennessee~10K0.74×
44Indiana~10K0.74×
45Arizona~10K0.70×
46Michigan~10K0.69×
47North Carolina~20K0.68×
48Ohio~20K0.66×
49Florida~40K0.65×
50Texas~40K0.55×
Fig. 06

Affinity by region

Affinity by region — New York Film Festival, United States
0.55×1.00×10.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New York Film Festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New York Film Festival audience
#·InterestCategoryAffinity×
01Noah BaumbachMovies & TV49.33×
02Luca GuadagninoMovies & TV46.29×
03CampariFood & Beverages40.17×
04Dominic WestMovies & TV31.47×
05The LobsterMovies & TV23.82×
06Midnight in ParisMovies & TV20.13×
07Fear and Loathing in Las Vegas (film)Movies & TV19.36×
08Werner HerzogMovies & TV17.78×
09Lena DunhamMovies & TV13.12×
10Jenny SlateMovies & TV11.44×
11Viggo MortensenMovies & TV9.71×
12Obsessed (2009 film)Movies & TV8.14×
13Bob DylanMusic & Radio7.69×
14Sundance Film FestivalMovies & TV7.51×
15Bruce SpringsteenMusic & Radio7.00×
16Robert RedfordMovies & TV5.82×
17Film scoreMusic & Radio5.01×
18Diane KeatonMovies & TV4.69×
19CNNMovies & TV2.16×
20Alcoholic beveragesFood & Beverages1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New York Film Festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New York Film Festival audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.97×
Community OrientationOPEN1.70×
TraditionCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New York Film Festival audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
DIY MentalityTHRILL0.80×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New York Film Festival have in United States?

New York Film Festival has an estimated audience of 822,332 people in United States, concentrated in New York and California.

02

What is the gender split and age of New York Film Festival fans?

51.0% of New York Film Festival fans are female, 49.0% are male, with an average age of 46.7 years.

03

Which brands do New York Film Festival fans like most?

New York Film Festival fans show strongest brand affinity for Noah Baumbach (49.33×), Campari (40.17×), and Luca Guadagnino (46.29×) over the country average.

04

Where do New York Film Festival fans live in United States?

New York Film Festival fans in United States are most concentrated in New York (reach ~500K), California (reach ~100K), and New Jersey (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do New York Film Festival fans also like?

Beyond New York Film Festival itself, the audience over-indexes on Campari (40.17×), Luca Guadagnino (46.29×), Obsessed (2009 film) (8.14×), and Dominic West (31.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Film festival audiences in United States

See New York Film Festival audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New York Film Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →