A data profile of the people who buy, follow and care about Job hunting in Italy — modelled from more than twelve digital signal sources. Job hunting has an estimated audience of 3,981,029 people in Italy.
The average Job hunting fan in Italy is 43.6 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Employment website, Career development, Indeed.com, with strongest over-indexing on Employment website (9.24× the country average).
Demographically, the Job hunting audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Career Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Job hunting fan in Italy is balanced, around 43.6 years old, with strong Career Orientation tendencies and a notable affinity for Employment website.
The key figures that characterise the Job hunting profile in Italy.
54.5% are female, 45.5% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 43.6 |
| Estimated audience size | 3,981,029 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Job hunting audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.5% |
| Germany | 7.9% |
| Japan | 7.0% |
Where the Job hunting audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Umbria | ~70K | 1.15× | |
| 02 | Friuli-Venezia Giulia | ~80K | 1.08× | |
| 03 | Abruzzo | ~90K | 1.07× | |
| 04 | Trentino-Alto Adige/Südtirol | ~80K | 1.07× | |
| 05 | Calabria | ~100K | 1.05× | |
| 06 | Sardinia | ~100K | 1.03× | |
| 07 | Marche | ~100K | 1.03× | |
| 08 | Liguria | ~100K | 1.02× | |
| 09 | Puglia | ~300K | 0.96× | |
| 10 | Sicilia | ~300K | 0.95× | |
| 11 | Piedmont | ~300K | 0.95× | |
| 12 | Tuscany | ~300K | 0.95× | |
| 13 | Campania | ~400K | 0.94× | |
| 14 | Veneto | ~300K | 0.94× | |
| 15 | Emilia-Romagna | ~300K | 0.93× | |
| 16 | Lazio | ~400K | 0.90× | |
| 17 | Lombardy | ~600K | 0.84× |
The strongest cross-interests of the Job hunting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Employment website | Business & Career | 9.24× | ||
| 02 | Job interview | Business & Career | 8.42× | ||
| 03 | Employment agency | Business & Career | 7.38× | ||
| 04 | Career development | Business & Career | 7.28× | ||
| 05 | Non-fiction books | Literature | 4.25× | ||
| 06 | Retail banking | Business & Career | 3.72× | ||
| 07 | Indeed.com | Business & Career | 3.61× | ||
| 08 | Sustainable products | Politics & Society | 3.58× | ||
| 09 | Self-employment | Business & Career | 3.46× | ||
| 10 | Adecco | Business & Career | 3.30× | ||
| 11 | Online banking | Business & Career | 2.79× | ||
| 12 | Academic degree | Business & Career | 2.58× | ||
| 13 | Mortgage loans | Business & Career | 2.39× | ||
| 14 | Innovation | Business & Career | 2.38× | ||
| 15 | FlixBus | Cars & Mobility | 1.87× | ||
| 16 | Wikipedia | Internet & Social Media | 1.75× | ||
| 17 | Musical theatre | Movies & TV | 1.62× | ||
| 18 | Singer-songwriter | Music & Radio | 1.58× | ||
| 19 | Trenitalia | Cars & Mobility | 1.58× | ||
| 20 | McDonald's | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 3.09× | |
| Family Orientation | CONSERVATISM | 2.20× | |
| Convenience Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Tradition | CONSERVATISM | 0.83× | |
| Patriotism | CONSERVATISM | 0.83× |
Job hunting has an estimated audience of 3,981,029 people in Italy, concentrated in Lombardy and Lazio.
54.5% of Job hunting fans are female, 45.5% are male, with an average age of 43.6 years.
Job hunting fans show strongest brand affinity for Employment website (9.24×), Career development (7.28×), and Indeed.com (3.61×) over the country average.
Job hunting fans in Italy are most concentrated in Lombardy (reach ~600K), Lazio (reach ~400K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Job hunting itself, the audience over-indexes on Career development (7.28×), Indeed.com (3.61×), Employment agency (7.38×), and Job interview (8.42×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Job hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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