Rascasse Audience Intelligence

Family medicine Audience in Germany

A data profile of the people who buy, follow and care about Family medicine in Germany — modelled from more than twelve digital signal sources. Family medicine has an estimated audience of 250,982 people in Germany.

#6712among Topic in Germany#549in Health

The average Family medicine fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Health system, Preventive healthcare, dB’s, with strongest over-indexing on Health system (11.42× the country average).

Demographically, the Family medicine audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Family medicine fan in Germany is more female, around 39.7 years old, with strong Family Orientation tendencies and a notable affinity for Health system.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Family medicine profile in Germany.

Audience size
251K
in Germany
Gender
62.6%♀
37.4% male
Age
39.7
average years
Country rank
#19604
Topic in Germany
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Family medicine fans

62.6% are female, 37.4% are male, average age 39.7.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Family medicine audience in Germany
MetricValue
Female62.6%
Male37.4%
Average age39.7
Estimated audience size250,982
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Family medicine audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3921%
40-4925%
50+18%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Family medicine audience comes from Germany.

Worldwide audience distribution share by country for Family medicine
CountryShare
United States25.1%
Japan11.1%
Italy4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Family medicine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Family medicine fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.25×
02Saarland~3K1.07×
03Thüringen~7K1.05×
04Sachsen-Anhalt~7K1.03×
05Mecklenburg-Vorpommern~5K1.03×
06Brandenburg~8K1.00×
07Schleswig-Holstein~9K0.99×
08Rheinland-Pfalz~10K0.98×
09Hamburg~6K0.98×
10Sachsen~10K0.95×
11Berlin~10K0.95×
12Niedersachsen~20K0.92×
13Hessen~20K0.91×
14Baden-Württemberg~30K0.89×
15Bayern~40K0.87×
16Nordrhein-Westfalen~50K0.83×
Fig. 06

Affinity by region

Affinity by region — Family medicine, Germany
0.83×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Family medicine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Family medicine audience
#·InterestCategoryAffinity×
01Traditional medicineHealth12.89×
02Health systemHealth11.42×
03Preventive healthcareHealth8.89×
04Foundation (cosmetics)Beauty & Wellness7.94×
05Physical therapyBusiness & Career7.27×
06Hair straighteningBeauty & Wellness6.81×
07Eye shadowBeauty & Wellness6.79×
08Lip glossBeauty & Wellness6.79×
09Hair removalBeauty & Wellness6.76×
10Social movementPolitics & Society6.59×
11Social changePolitics & Society5.36×
12MascaraBeauty & Wellness5.32×
13FundraisingBusiness & Career5.15×
14Charitable organizationPolitics & Society5.06×
15Gift shopHome & Garden3.93×
16ChildhoodKids & Family2.85×
17Borussia DortmundSports1.99×
18dB’sMusic & Radio1.92×
19SportsSports1.91×
20Arts and musicArts & Culture1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Family medicine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Family medicine audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.34×
Community OrientationOPEN2.17×
MindfulnessBALANCE2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Family medicine audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.83×
Risk AppetiteTHRILL0.85×
Price SensitivityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Family medicine have in Germany?

Family medicine has an estimated audience of 250,982 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Family medicine fans?

62.6% of Family medicine fans are female, 37.4% are male, with an average age of 39.7 years.

03

Which brands do Family medicine fans like most?

Family medicine fans show strongest brand affinity for Health system (11.42×), Preventive healthcare (8.89×), and dB’s (1.92×) over the country average.

04

Where do Family medicine fans live in Germany?

Family medicine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Family medicine fans also like?

Beyond Family medicine itself, the audience over-indexes on Preventive healthcare (8.89×), dB’s (1.92×), Foundation (cosmetics) (7.94×), and Physical therapy (7.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Family medicine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Family medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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