Nursing Audience in United States
Nursing has an estimated audience of 46,132,225 people in United States. 68.6% are female, 31.4% are male, average age 41.8. Top regions: California, Texas, Florida.
The average Nursing fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Nursing audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Extroversion, Family Orientation.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Nursing fans
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 41.8 |
| Estimated audience size | 46,132,225 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 6,063,527 | 1.2× |
| Texas | 4,949,444 | 1.25× |
| Florida | 4,331,105 | 1.39× |
| New York | 2,848,564 | 1.1× |
| Georgia | 1,650,523 | 1.16× |
| Illinois | 1,613,402 | 1.05× |
| Pennsylvania | 1,597,460 | 1.03× |
| Ohio | 1,530,562 | 1.08× |
| North Carolina | 1,435,024 | 1.03× |
| New Jersey | 1,242,820 | 1.06× |
| Michigan | 1,210,856 | 1× |
| Virginia | 1,187,435 | 1.06× |
| Arizona | 1,014,895 | 1.08× |
| Tennessee | 967,404 | 1.05× |
| Maryland | 891,850 | 1.12× |
| Indiana | 856,472 | 1.02× |
| Massachusetts | 854,259 | 0.94× |
| Washington | 833,902 | 0.9× |
| Alabama | 742,294 | 1.15× |
| South Carolina | 738,615 | 1.06× |
| Louisiana | 736,837 | 1.24× |
| Missouri | 723,463 | 0.97× |
| Minnesota | 688,249 | 1.04× |
| Kentucky | 622,697 | 1.08× |
| Wisconsin | 567,076 | 0.82× |
| Colorado | 561,583 | 0.77× |
| Oklahoma | 523,633 | 1.02× |
| Mississippi | 507,996 | 1.34× |
| Connecticut | 465,263 | 1.01× |
| Iowa | 453,960 | 1.19× |
| Nevada | 440,714 | 0.99× |
| Oregon | 435,088 | 0.82× |
| Arkansas | 380,542 | 1× |
| Utah | 359,943 | 0.87× |
| Kansas | 341,949 | 0.94× |
| West Virginia | 271,882 | 1.27× |
| Nebraska | 236,570 | 1.02× |
| New Mexico | 232,720 | 1.01× |
| Idaho | 202,660 | 0.88× |
| Hawaii | 177,920 | 0.9× |
| Rhode Island | 157,172 | 1.07× |
| New Hampshire | 144,222 | 0.79× |
| Maine | 134,941 | 0.82× |
| Delaware | 114,797 | 0.9× |
| Washington, District of Columbia | 106,809 | 0.77× |
| North Dakota | 105,729 | 1.12× |
| South Dakota | 101,976 | 0.96× |
| Montana | 88,887 | 0.69× |
| Alaska | 65,908 | 0.67× |
| Vermont | 53,770 | 0.66× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.46 |
| Family Orientation | CONSERVATISM | 1.13 |
| Price Sensitivity | PREMIUM | 1.11 |
| Community Orientation | OPEN | 1.09 |
| Indulgence | JOY | 1.08 |
| Social Media Usage | JOY | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| Brazil | 4.7% |
| Japan | 4.5% |
See Nursing audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
How to read this data
Audience size is the estimated number of people in United States who actively search for Nursing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.