Rascasse Audience Intelligence

Nursing Audience in United States

A data profile of the people who buy, follow and care about Nursing in United States — modelled from more than twelve digital signal sources. Nursing has an estimated audience of 46,132,225 people in United States.

#30among Field of study in United States#335among Topic in United States#74in Business & Career

The average Nursing fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nursing profile in United States.

Audience size
46.1M
in United States
Gender
68.6%♀
31.4% male
Age
41.8
average years
Country rank
#461
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nursing fans

68.6% are female, 31.4% are male, average age 41.8.

Fig. 02

Gender split

68.6%
Female
31.4%
Male
Demographic split for Nursing audience in United States
MetricValue
Female68.6%
Male31.4%
Average age41.8
Estimated audience size46,132,225
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Nursing audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3918%
40-4922%
50+27%
Fig. 04

Worldwide distribution

21.7%

of the worldwide Nursing audience comes from United States.

Worldwide audience distribution share by country for Nursing
CountryShare
United States21.7%
Brazil4.7%
Japan4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nursing audience in United States is strongest.

Fig. 05

Top regions by affinity

Nursing fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~500K1.42×
02Louisiana~800K1.33×
03Texas~5M1.26×
04North Dakota~100K1.25×
05Alabama~800K1.22×
06Florida~3.5M1.17×
07West Virginia~200K1.16×
08Kentucky~700K1.15×
09Indiana~1M1.14×
10Arkansas~400K1.14×
11California~5.5M1.12×
12Georgia~1.5M1.11×
13South Carolina~800K1.10×
14Iowa~400K1.08×
15New Mexico~200K1.08×
16Ohio~1.5M1.07×
17North Carolina~1.5M1.07×
18Maryland~800K1.07×
19Pennsylvania~1.5M1.05×
20Oklahoma~500K1.05×
21Nebraska~200K1.05×
22New Jersey~1M1.03×
23South Dakota~100K1.03×
24Arizona~1M1.02×
25New York~2.5M1.01×
26Illinois~1.5M1.01×
27Connecticut~500K1.01×
28Kansas~400K1.01×
29Delaware~100K1.01×
30Virginia~1M1.00×
31Tennessee~900K1.00×
32Rhode Island~100K0.98×
33Minnesota~600K0.97×
34Hawaii~200K0.97×
35Wisconsin~700K0.96×
36Missouri~700K0.95×
37Nevada~400K0.94×
38Michigan~1M0.93×
39Idaho~200K0.89×
40Massachusetts~800K0.88×
41Utah~400K0.86×
42Washington~800K0.85×
43Alaska~80K0.82×
44Maine~100K0.80×
45Oregon~400K0.79×
46New Hampshire~100K0.79×
47Colorado~500K0.75×
48Vermont~60K0.75×
49Montana~90K0.72×
50Washington, District of Columbia~100K0.71×
Fig. 06

Affinity by region

Affinity by region — Nursing, United States
0.71×1.00×1.42×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nursing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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