X-ray Audience in Germany
X-ray has an estimated audience of 610,754 people in Germany. 62.0% are female, 38.0% are male, average age 43.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Calf raises, Pillow, Home Office, Cocktail, Artistic inspiration.
The average X-ray fan in Germany is 43.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Calf raises, Pillow, Home Office, with strongest over-indexing on Calf raises (20× the country average). Demographically, the X-ray audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic · Subtype: Record label
Demographics of X-ray fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 43.5 |
| Estimated audience size | 610,754 |
Audience persona
The typical X-ray fan in Germany is more female, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for Calf raises.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 133,384 | 1× |
| Bayern | 102,185 | 1.04× |
| Baden-Württemberg | 90,648 | 1.09× |
| Hessen | 64,147 | 1.38× |
| Niedersachsen | 56,162 | 0.95× |
| Rheinland-Pfalz | 30,731 | 1× |
| Berlin | 29,653 | 1.09× |
| Sachsen | 29,426 | 0.98× |
| Schleswig-Holstein | 21,785 | 0.99× |
| Brandenburg | 19,794 | 1.04× |
| Thüringen | 14,361 | 0.92× |
| Sachsen-Anhalt | 12,465 | 0.79× |
| Hamburg | 12,150 | 0.88× |
| Mecklenburg-Vorpommern | 9,391 | 0.81× |
| Saarland | 8,383 | 1.12× |
| Bremen | 4,824 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Calf raises | 20× | Sports |
| Pillow | 2.7× | Home & Garden |
| Home Office | 1.57× | Business & Career |
| Cocktail | 1.52× | Food & Beverages |
| Artistic inspiration | 1.5× | Arts & Culture |
| VfL Wolfsburg | 1.95× | Sports |
| Israel | 2.21× | Travel & Leisure |
| Saving | 1.52× | Business & Career |
| Fantasia Festival | 42.18× | Movies & TV |
| Mothercare | 1.94× | Kids & Family |
| Time (magazine) | 1.97× | News |
| Jack White | 1.81× | Movies & TV |
| Esra Erol | 5.13× | Movies & TV |
| Este, Veneto | 2.22× | Travel & Leisure |
| Škoda Kodiaq | 1.71× | Cars & Mobility |
| Isola 2000 | 16.51× | Travel & Leisure |
| The Journey (1959 film) | 11.51× | Movies & TV |
| Medieval fantasy | 8.66× | Literature |
| Brunello Cucinelli | 3.35× | Fashion & Accessoires |
| Jaspal | 13.75× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.04 |
| Community Orientation | OPEN | 1.7 |
| Pet Ownership | JOY | 1.62 |
| Convenience Orientation | PREMIUM | 1.55 |
| Family Orientation | CONSERVATISM | 1.52 |
| Healthy Lifestyle | BALANCE | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.9% |
| Italy | 4.2% |
| United Kingdom | 4.1% |
See X-ray audiences in other countries
More Record label audiences in Germany
- Heavy metal music (12,544,963)
- Made in Germany (4,087,058)
- Made in France (1,551,652)
- Playlist (1,043,396)
- Red Bull Records (947,880)
Frequently asked questions
How many fans does X-ray have in Germany?
X-ray has an estimated audience of 610,754 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of X-ray fans?
62.0% of X-ray fans are female, 38.0% are male, with an average age of 43.5 years.
Which brands do X-ray fans like most?
X-ray fans show strongest brand affinity for Calf raises (20×), Pillow (2.7×), and Home Office (1.57×) over the country average.
Where do X-ray fans live in Germany?
X-ray fans in Germany are most concentrated in Nordrhein-Westfalen (reach 133,384), Bayern (reach 102,185), and Baden-Württemberg (reach 90,648). These three regions account for the largest share of the active audience.
What other brands do X-ray fans also like?
Beyond X-ray itself, the audience over-indexes on Pillow (2.7×), Home Office (1.57×), Cocktail (1.52×), and Artistic inspiration (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for X-ray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.