Rascasse Audience Intelligence

X-ray Audience in Germany

A data profile of the people who buy, follow and care about X-ray in Germany — modelled from more than twelve digital signal sources. X-ray has an estimated audience of 610,754 people in Germany.

#4192among Topic in Germany#291in Health

The average X-ray fan in Germany is 43.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Neurology, Public administration, Harrison Ford, with strongest over-indexing on Neurology (35.62× the country average).

Demographically, the X-ray audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical X-ray fan in Germany is more female, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for Neurology.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the X-ray profile in Germany.

Audience size
611K
in Germany
Gender
62.0%♀
38.0% male
Age
43.5
average years
Country rank
#9957
Topic in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of X-ray fans

62.0% are female, 38.0% are male, average age 43.5.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for X-ray audience in Germany
MetricValue
Female62.0%
Male38.0%
Average age43.5
Estimated audience size610,754
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the X-ray audience in Germany
Age bracketShare%
16-1910%
20-2914%
30-3922%
40-4929%
50+25%
Fig. 04

Worldwide distribution

2.1%

of the worldwide X-ray audience comes from Germany.

Worldwide audience distribution share by country for X-ray
CountryShare
United States33.9%
Italy4.1%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the X-ray audience in Germany is strongest.

Fig. 05

Top regions by affinity

X-ray fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~60K1.32×
02Saarland~9K1.16×
03Brandenburg~20K1.05×
04Baden-Württemberg~90K1.04×
05Berlin~30K1.04×
06Bayern~100K1.01×
07Rheinland-Pfalz~30K1.01×
08Schleswig-Holstein~20K1.00×
09Bremen~5K0.99×
10Niedersachsen~60K0.97×
11Sachsen~30K0.97×
12Nordrhein-Westfalen~100K0.96×
13Thüringen~10K0.95×
14Hamburg~10K0.88×
15Mecklenburg-Vorpommern~10K0.87×
16Sachsen-Anhalt~10K0.86×
Fig. 06

Affinity by region

Affinity by region — X-ray, Germany
0.86×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the X-ray audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for X-ray audience
#·InterestCategoryAffinity×
01NeurologyBusiness & Career35.62×
02Public administrationBusiness & Career21.64×
03CardiologyHealth21.34×
04The DepartedMovies & TV20.00×
05His Dark MaterialsMovies & TV20.00×
06Harrison FordMovies & TV18.64×
07Michael ShannonMovies & TV18.12×
08OncologyHealth17.59×
09David HockneyArts & Culture16.13×
10James MarsdenMovies & TV16.11×
11Vincent CasselMovies & TV12.57×
12James FrancoMovies & TV12.26×
13Robert De NiroMovies & TV7.54×
14Robert PattinsonMovies & TV7.40×
15Non-alcoholic beverageFood & Beverages6.08×
16Preventive healthcareHealth5.51×
17Kelly OsbourneMusic & Radio5.34×
18VolunteeringPolitics & Society2.79×
19Müller (company)Food & Beverages2.25×
20TagesschauMovies & TV2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the X-ray audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by X-ray audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.43×
Community OrientationOPEN1.79×
Convenience OrientationPREMIUM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by X-ray audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
SustainabilityBALANCE0.74×
Sports ActivityPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does X-ray have in Germany?

X-ray has an estimated audience of 610,754 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of X-ray fans?

62.0% of X-ray fans are female, 38.0% are male, with an average age of 43.5 years.

03

Which brands do X-ray fans like most?

X-ray fans show strongest brand affinity for Neurology (35.62×), Public administration (21.64×), and Harrison Ford (18.64×) over the country average.

04

Where do X-ray fans live in Germany?

X-ray fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do X-ray fans also like?

Beyond X-ray itself, the audience over-indexes on Public administration (21.64×), Harrison Ford (18.64×), Cardiology (21.34×), and Oncology (17.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See X-ray audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for X-ray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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