X-ray Audience in United States
X-ray has an estimated audience of 9,690,270 people in United States. 65.8% are female, 34.2% are male, average age 43.7. Top brand affinities: Keene, New Hampshire, Mathcore, Lulu 黃路梓茵, Google Home, JDSU.
Top brand affinities include Keene, New Hampshire, Mathcore, Lulu 黃路梓茵, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the X-ray audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Risk Appetite, Family Orientation.
Category: Health · Type: Topic · Subtype: Record label
Demographics of X-ray fans
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 43.7 |
| Estimated audience size | 9,690,270 |
Audience persona
The typical X-ray fan in United States is more female, around 43.7 years old, with strong Risk Appetite tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Mathcore | 18.06× | Music & Radio |
| Lulu 黃路梓茵 | 4.95× | Movies & TV |
| Google Home | 11.67× | Technology & Electronics |
| JDSU | 3.94× | Business & Career |
| Historic site | 4.95× | Arts & Culture |
| The Historian | 16.48× | Literature |
| Vocal harmony | 3.81× | Music & Radio |
| Goop | 4.45× | Internet & Social Media |
| Grinch | 3.31× | Movies & TV |
| Noodle (Gorillaz) | 2.71× | Music & Radio |
| Eurail | 16.57× | Cars & Mobility |
| Wok | 4.43× | Food & Beverages |
| Governor of Michigan | 4.95× | Politics & Society |
| Fairy godmother | 4.95× | Literature |
| Chromebook | 3.72× | Technology & Electronics |
| Hibachi | 4.95× | Food & Beverages |
| Parral, Chihuahua | 9.05× | Travel & Leisure |
| Grace Slick | 4.95× | Music & Radio |
| Corona (band) | 3.21× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.3 |
| Family Orientation | CONSERVATISM | 1.27 |
| Quality Awareness | PREMIUM | 1.27 |
| Indulgence | JOY | 1.26 |
| Need for Security | CONSERVATISM | 1.22 |
| Price Sensitivity | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.9% |
| Italy | 4.2% |
| United Kingdom | 4.1% |
See X-ray audiences in other countries
More Record label audiences in United States
- Heavy metal music (70,586,595)
- Playlist (4,656,024)
- Independent record label (2,983,367)
- The happy cats (2,366,371)
- CD Baby (2,340,595)
How to read this data
Audience size is the estimated number of people in United States who actively search for X-ray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.