Rascasse Audience Intelligence

X-ray Audience in United States

Name: X-ray — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about X-ray in United States — modelled from more than twelve digital signal sources. X-ray has an estimated audience of 9,690,270 people in United States.

#2345among Topic in United States #160in Health

The average X-ray fan in United States is 43.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Enterprise Rent-A-Car, Reddit, Google Maps, with strongest over-indexing on Enterprise Rent-A-Car (2.88× the country average).

Demographically, the X-ray audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical X-ray fan in United States is more female, around 43.7 years old, with strong Career Orientation tendencies and a notable affinity for Enterprise Rent-A-Car.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the X-ray profile in United States.

Audience size

9.7M

in United States

Gender

65.8%♀

34.2% male

Age

43.7

average years

Country rank

#3697

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of X-ray fans

65.8% are female, 34.2% are male, average age 43.7.

Fig. 02

Gender split

65.8%

Female

34.2%

Male

Demographic split for X-ray audience in United States
Metric	Value
Female	65.8%
Male	34.2%
Average age	43.7
Estimated audience size	9,690,270

Fig. 03

Age distribution

Age distribution of the X-ray audience in United States
Age bracket	Share	%
16-19		12%
20-29		15%
30-39		19%
40-49		25%
50+		30%

Fig. 04

Worldwide distribution

33.9%

of the worldwide X-ray audience comes from United States.

Worldwide audience distribution share by country for X-ray
Country	Share
United States	33.9%
Italy	4.1%
United Kingdom	4.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the X-ray audience in United States is strongest.

Fig. 05

Top regions by affinity

X-ray fans by region: top regions in United States
#	Region	Reach	×
01	Texas	~1M	1.41×
02	Georgia	~400K	1.33×
03	California	~1.5M	1.26×
04	Virginia	~300K	1.19×
05	New Jersey	~300K	1.15×
06	New Mexico	~60K	1.14×
07	Mississippi	~90K	1.13×
08	South Carolina	~200K	1.09×
09	Kansas	~80K	1.09×
10	Kentucky	~100K	1.08×
11	Alabama	~100K	1.07×
12	North Carolina	~300K	1.06×
13	Nebraska	~50K	1.06×
14	South Dakota	~20K	1.05×
15	Alaska	~20K	1.05×
16	Utah	~90K	1.04×
17	Indiana	~200K	1.03×
18	Oklahoma	~100K	1.03×
19	Idaho	~50K	1.02×
20	Florida	~700K	1.01×
21	Arizona	~200K	1.01×
22	Washington	~200K	1.01×
23	Arkansas	~80K	1.01×
24	New York	~500K	1.00×
25	Louisiana	~100K	1.00×
26	Oregon	~100K	0.99×
27	North Dakota	~20K	0.99×
28	Pennsylvania	~300K	0.98×
29	Illinois	~300K	0.98×
30	Connecticut	~100K	0.98×
31	Ohio	~300K	0.97×
32	Maryland	~200K	0.97×
33	Hawaii	~40K	0.97×
34	Delaware	~30K	0.97×
35	Tennessee	~200K	0.96×
36	Nevada	~90K	0.95×
37	Iowa	~80K	0.95×
38	Missouri	~100K	0.94×
39	Michigan	~200K	0.93×
40	Rhode Island	~30K	0.91×
41	Massachusetts	~200K	0.90×
42	West Virginia	~40K	0.90×
43	Wisconsin	~100K	0.89×
44	Minnesota	~100K	0.89×
45	Maine	~30K	0.88×
46	New Hampshire	~30K	0.86×
47	Montana	~20K	0.86×
48	Vermont	~10K	0.86×
49	Colorado	~100K	0.85×
50	Washington, District of Columbia	~20K	0.75×

Affinity by region — X-ray, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the X-ray audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for X-ray audience
#	Interest	Category	×
01	Oscar Isaac	Movies & TV	4.95×
02	Public administration	Business & Career	3.62×
03	Enterprise Rent-A-Car	Cars & Mobility	2.88×
04	Preventive healthcare	Health	2.45×
05	Robert Redford	Movies & TV	2.28×
06	Dentistry	Business & Career	2.25×
07	Microwave oven	Home & Garden	2.00×
08	Real property	Home & Garden	1.96×
09	Health insurance	Business & Career	1.95×
10	Genetics	Kids & Family	1.88×
11	Pharmacy	Business & Career	1.85×
12	Subway	Food & Beverages	1.84×
13	Reddit	Internet & Social Media	1.81×
14	Google Maps	Internet & Social Media	1.78×
15	Nostalgia	Home & Garden	1.78×
16	Ace Hardware	Home & Garden	1.68×
17	Discount stores	Shopping	1.64×
18	McDonald's	Food & Beverages	1.58×
19	Burger King	Food & Beverages	1.58×
20	Pizza Hut	Food & Beverages	1.57×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the X-ray audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by X-ray audience · What stands out
Trait	Cluster	Score
Career Orientation	POWER	1.48×
Indulgence	JOY	1.47×
Need for Security	CONSERVATISM	1.43×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by X-ray audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.70×
Design Affinity	PREMIUM	0.74×
Pet Ownership	JOY	0.78×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does X-ray have in United States?

X-ray has an estimated audience of 9,690,270 people in United States, concentrated in California and Texas.

What is the gender split and age of X-ray fans?

65.8% of X-ray fans are female, 34.2% are male, with an average age of 43.7 years.

Which brands do X-ray fans like most?

X-ray fans show strongest brand affinity for Enterprise Rent-A-Car (2.88×), Reddit (1.81×), and Google Maps (1.78×) over the country average.

Where do X-ray fans live in United States?

X-ray fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

What other brands do X-ray fans also like?

Beyond X-ray itself, the audience over-indexes on Reddit (1.81×), Google Maps (1.78×), Subway (1.84×), and Dentistry (2.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for X-ray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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