Physical medicine and rehabilitation Audience in Germany
Physical medicine and rehabilitation has an estimated audience of 665,341 people in Germany. 63.6% are female, 36.4% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities: Calf raises, Pillow, Home Delivery, Enzkreis, Mothercare.
The average Physical medicine and rehabilitation fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities include Calf raises, Pillow, Home Delivery, with strongest over-indexing on Calf raises (18.47× the country average). Demographically, the Physical medicine and rehabilitation audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Physical medicine and rehabilitation fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 40.6 |
| Estimated audience size | 665,341 |
Audience persona
The typical Physical medicine and rehabilitation fan in Germany is more female, around 40.6 years old, with strong Pet Ownership tendencies and a notable affinity for Calf raises.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 105,941 | 0.73× |
| Berlin | 80,142 | 2.69× |
| Bayern | 65,970 | 0.62× |
| Brandenburg | 44,682 | 2.16× |
| Niedersachsen | 41,721 | 0.65× |
| Baden-Württemberg | 37,614 | 0.41× |
| Sachsen | 28,374 | 0.87× |
| Hamburg | 23,013 | 1.53× |
| Thüringen | 21,815 | 1.29× |
| Schleswig-Holstein | 21,386 | 0.9× |
| Hessen | 19,772 | 0.39× |
| Sachsen-Anhalt | 16,888 | 0.98× |
| Rheinland-Pfalz | 16,157 | 0.48× |
| Mecklenburg-Vorpommern | 8,102 | 0.64× |
| Saarland | 5,638 | 0.69× |
| Bremen | 5,533 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Calf raises | 18.47× | Sports |
| Pillow | 1.93× | Home & Garden |
| Home Delivery | 3.29× | Food & Beverages |
| Enzkreis | 9.58× | Travel & Leisure |
| Mothercare | 1.86× | Kids & Family |
| Malayalam | 6.43× | Politics & Society |
| Brunello Cucinelli | 3.82× | Fashion & Accessoires |
| Este, Veneto | 2.02× | Travel & Leisure |
| Scots Guards | 38.27× | Politics & Society |
| Eco Friendly Living | 2.64× | Home & Garden |
| Kingdom of Judah | 5.8× | Politics & Society |
| Samanyolu Haber | 3.03× | Movies & TV |
| Solo climbing | 2.67× | Sports |
| Nurse education | 1.62× | Kids & Family |
| Bully (2011 film) | 3.4× | Movies & TV |
| Geothermal heating | 2.8× | Home & Garden |
| Free University of Berlin | 1.94× | Business & Career |
| Corfu (regional unit) | 1.7× | Travel & Leisure |
| Sixx | 1.68× | Movies & TV |
| Parma | 2.99× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.66 |
| Healthy Lifestyle | BALANCE | 1.59 |
| Family Orientation | CONSERVATISM | 1.53 |
| Sports Activity | POWER | 1.51 |
| Spirituality | BALANCE | 1.43 |
| Travelling | THRILL | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.3% |
| Italy | 7.9% |
| Brazil | 4.0% |
See Physical medicine and rehabilitation audiences in other countries
- Physical medicine and rehabilitation — United States
- Physical medicine and rehabilitation — United Kingdom
- Physical medicine and rehabilitation — France
- Physical medicine and rehabilitation — Italy
- Physical medicine and rehabilitation — Spain
- Physical medicine and rehabilitation — Brazil
- Physical medicine and rehabilitation — Japan
- Physical medicine and rehabilitation — South Korea
- Physical medicine and rehabilitation — India
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Physical medicine and rehabilitation have in Germany?
Physical medicine and rehabilitation has an estimated audience of 665,341 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.
What is the gender split and age of Physical medicine and rehabilitation fans?
63.6% of Physical medicine and rehabilitation fans are female, 36.4% are male, with an average age of 40.6 years.
Which brands do Physical medicine and rehabilitation fans like most?
Physical medicine and rehabilitation fans show strongest brand affinity for Calf raises (18.47×), Pillow (1.93×), and Home Delivery (3.29×) over the country average.
Where do Physical medicine and rehabilitation fans live in Germany?
Physical medicine and rehabilitation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 105,941), Berlin (reach 80,142), and Bayern (reach 65,970). These three regions account for the largest share of the active audience.
What other brands do Physical medicine and rehabilitation fans also like?
Beyond Physical medicine and rehabilitation itself, the audience over-indexes on Pillow (1.93×), Home Delivery (3.29×), Enzkreis (9.58×), and Mothercare (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Physical medicine and rehabilitation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.