Hairspray (musical) Audience in United States

Hairspray (musical) logo

Hairspray (musical) has an estimated audience of 429,267 people in United States. 73.5% are female, 26.5% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: Ken Ham, Dog breed, headspace, Grinch, Gift registry.

The average Hairspray (musical) fan in United States is 44.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ken Ham, Dog breed, headspace, with strongest over-indexing on Ken Ham (98.73× the country average). Demographically, the Hairspray (musical) audience skews more female with an average age of 44.5, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Musical

Demographics of Hairspray (musical) fans

Demographic split for Hairspray (musical) audience in United States
MetricValue
Female73.5%
Male26.5%
Average age44.5
Estimated audience size429,267

Audience persona

The typical Hairspray (musical) fan in United States is more female, around 44.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ken Ham.

Top regions in United States

Top regions ranked by reach for Hairspray (musical) in United States
RegionReachAffinity
California54,7301.16×
Texas44,3261.2×
Florida25,6620.88×
New York23,6240.98×
Pennsylvania15,4051.07×
Illinois14,9401.04×
Ohio13,7381.04×
North Carolina12,9091×
Georgia12,7910.97×
Arizona11,2611.28×
Michigan10,8480.97×
New Jersey10,5880.97×
Virginia9,6620.92×
Tennessee8,8381.03×
Maryland8,6341.17×
Washington8,3980.98×
Indiana7,9561.01×
Missouri7,7281.12×
Massachusetts7,4860.89×
Wisconsin6,4541×
Alabama6,3211.05×
Colorado6,2790.93×
Louisiana6,0841.1×
South Carolina5,8410.9×
Kentucky5,8311.08×
Minnesota5,6230.91×
Utah5,6211.46×
Oklahoma5,4641.15×
Oregon5,1951.06×
Nevada3,8870.94×
Connecticut3,8660.9×
Iowa3,8311.08×
Arkansas3,8171.08×
Kansas3,7541.11×
Mississippi3,3180.94×
Idaho2,5421.18×
New Mexico2,5111.17×
Nebraska2,1891.02×
West Virginia1,8910.95×
Hawaii1,5830.86×
New Hampshire1,3000.77×
Maine1,2990.84×
Rhode Island1,2640.93×
Washington, District of Columbia1,2320.95×
Delaware1,1380.96×
Montana1,0280.86×
South Dakota8980.91×
Alaska7870.86×
North Dakota7500.85×
Vermont5930.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hairspray (musical) audience
BrandAffinityCategory
Ken Ham98.73×Business & Career
Dog breed2.16×Pets & Animals
headspace14.63×Health
Grinch6.02×Movies & TV
Gift registry18.23×Kids & Family
Goop7.1×Internet & Social Media
Wok8.41×Food & Beverages
Cleveland Institute of Art37.24×Arts & Culture
Cryptic crossword18.25×Technology & Electronics
Hemnet12.89×Home & Garden
Whataburger1.56×Food & Beverages
Grace Slick7.52×Music & Radio
Home staging4.46×Home & Garden
Hodgy Beats29.86×Music & Radio
Colour Haze81.75×Music & Radio
UK garage4.36×Music & Radio
Home equity1.53×Home & Garden
Vocal harmony3.4×Music & Radio
Oracle Certification Program17.89×Technology & Electronics
Hitchcock (film)10.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hairspray (musical) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.49
TraditionCONSERVATISM1.38
ExtroversionTHRILL1.37
Community OrientationOPEN1.35
CreativityOPEN1.31
Family OrientationCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Hairspray (musical)
CountryShare
United Kingdom34.3%
United States21.6%
Japan14.1%

See Hairspray (musical) audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Hairspray (musical) have in United States?

Hairspray (musical) has an estimated audience of 429,267 people in United States, concentrated in California and Texas.

What is the gender split and age of Hairspray (musical) fans?

73.5% of Hairspray (musical) fans are female, 26.5% are male, with an average age of 44.5 years.

Which brands do Hairspray (musical) fans like most?

Hairspray (musical) fans show strongest brand affinity for Ken Ham (98.73×), Dog breed (2.16×), and headspace (14.63×) over the country average.

Where do Hairspray (musical) fans live in United States?

Hairspray (musical) fans in United States are most concentrated in California (reach 54,730), Texas (reach 44,326), and Florida (reach 25,662). These three regions account for the largest share of the active audience.

What other brands do Hairspray (musical) fans also like?

Beyond Hairspray (musical) itself, the audience over-indexes on Dog breed (2.16×), headspace (14.63×), Grinch (6.02×), and Gift registry (18.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hairspray (musical). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.