Hairspray (musical) Audience in United States

Hairspray (musical) logo

Hairspray (musical) has an estimated audience of 429,267 people in United States. 73.5% are female, 26.5% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: Beetlejuice, Moulin Rouge!, Ruby Rose, Elizabeth Taylor, Diane Keaton.

The average Hairspray (musical) fan in United States is 44.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beetlejuice, Moulin Rouge!, Ruby Rose, with strongest over-indexing on Beetlejuice (28.43× the country average). Demographically, the Hairspray (musical) audience skews more female with an average age of 44.5, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Musical

Demographics of Hairspray (musical) fans

Demographic split for Hairspray (musical) audience in United States
MetricValue
Female73.5%
Male26.5%
Average age44.5
Estimated audience size429,267

Audience persona

The typical Hairspray (musical) fan in United States is more female, around 44.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Beetlejuice.

Top regions in United States

Top regions ranked by reach for Hairspray (musical) in United States
RegionReachAffinity
California54,7301.16×
Texas44,3261.2×
Florida25,6620.88×
New York23,6240.98×
Pennsylvania15,4051.07×
Illinois14,9401.04×
Ohio13,7381.04×
North Carolina12,9091×
Georgia12,7910.97×
Arizona11,2611.28×
Michigan10,8480.97×
New Jersey10,5880.97×
Virginia9,6620.92×
Tennessee8,8381.03×
Maryland8,6341.17×
Washington8,3980.98×
Indiana7,9561.01×
Missouri7,7281.12×
Massachusetts7,4860.89×
Wisconsin6,4541×
Alabama6,3211.05×
Colorado6,2790.93×
Louisiana6,0841.1×
South Carolina5,8410.9×
Kentucky5,8311.08×
Minnesota5,6230.91×
Utah5,6211.46×
Oklahoma5,4641.15×
Oregon5,1951.06×
Nevada3,8870.94×
Connecticut3,8660.9×
Iowa3,8311.08×
Arkansas3,8171.08×
Kansas3,7541.11×
Mississippi3,3180.94×
Idaho2,5421.18×
New Mexico2,5111.17×
Nebraska2,1891.02×
West Virginia1,8910.95×
Hawaii1,5830.86×
New Hampshire1,3000.77×
Maine1,2990.84×
Rhode Island1,2640.93×
Washington, District of Columbia1,2320.95×
Delaware1,1380.96×
Montana1,0280.86×
South Dakota8980.91×
Alaska7870.86×
North Dakota7500.85×
Vermont5930.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hairspray (musical) audience
BrandAffinityCategory
Beetlejuice28.43×Movies & TV
Moulin Rouge!98.73×Movies & TV
Ruby Rose81.75×Movies & TV
Elizabeth Taylor38.74×Movies & TV
Diane Keaton18.25×Movies & TV
Michelle Pfeiffer31.33×Movies & TV
Mamma Mia!46.73×Movies & TV
Ozzy Osbourne18.72×Music & Radio
Meat Loaf29.86×Music & Radio
Cats (musical)16.24×Music & Radio
Zac Efron13.45×Movies & TV
Anna Faris20×Movies & TV
Barbra Streisand18.24×Music & Radio
Olivia Munn19.31×Movies & TV
Jennifer Garner14.63×Movies & TV
Twin Peaks10.49×Movies & TV
Jumanji20.94×Movies & TV
Big Little Lies (TV series)21.99×Movies & TV
Capital One4.29×Business & Career
Christina Ricci12.89×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hairspray (musical) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.49
TraditionCONSERVATISM1.38
ExtroversionTHRILL1.37
Community OrientationOPEN1.35
CreativityOPEN1.31
Family OrientationCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Hairspray (musical)
CountryShare
United Kingdom34.3%
United States21.6%
Japan14.1%

See Hairspray (musical) audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Hairspray (musical) have in United States?

Hairspray (musical) has an estimated audience of 429,267 people in United States, concentrated in California and Texas.

What is the gender split and age of Hairspray (musical) fans?

73.5% of Hairspray (musical) fans are female, 26.5% are male, with an average age of 44.5 years.

Which brands do Hairspray (musical) fans like most?

Hairspray (musical) fans show strongest brand affinity for Beetlejuice (28.43×), Moulin Rouge! (98.73×), and Ruby Rose (81.75×) over the country average.

Where do Hairspray (musical) fans live in United States?

Hairspray (musical) fans in United States are most concentrated in California (reach 54,730), Texas (reach 44,326), and Florida (reach 25,662). These three regions account for the largest share of the active audience.

What other brands do Hairspray (musical) fans also like?

Beyond Hairspray (musical) itself, the audience over-indexes on Moulin Rouge! (98.73×), Ruby Rose (81.75×), Elizabeth Taylor (38.74×), and Diane Keaton (18.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hairspray (musical). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.