Rascasse Audience Intelligence

Hairspray (musical) Audience in United States

A data profile of the people who buy, follow and care about Hairspray (musical) in United States — modelled from more than twelve digital signal sources. Hairspray (musical) has an estimated audience of 334,160 people in United States.

#47among Musical in United States#6634in Music & Radio

The average Hairspray (musical) fan in United States is 44.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mamma Mia!, Beetlejuice, Cats (musical), with strongest over-indexing on Mamma Mia! (70.77× the country average).

Demographically, the Hairspray (musical) audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Tradition, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hairspray (musical) fan in United States is more female, around 44.5 years old, with strong Tradition tendencies and a notable affinity for Mamma Mia!.

Category: Music & Radio · Type: Musical

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hairspray (musical) profile in United States.

Audience size
334K
in United States
Gender
73.5%♀
26.5% male
Age
44.5
average years
Country rank
#45722
Musical in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hairspray (musical) fans

73.5% are female, 26.5% are male, average age 44.5.

Fig. 02

Gender split

73.5%
Female
26.5%
Male
Demographic split for Hairspray (musical) audience in United States
MetricValue
Female73.5%
Male26.5%
Average age44.5
Estimated audience size334,160
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Hairspray (musical) audience in United States
Age bracketShare%
16-1911%
20-2912%
30-3920%
40-4925%
50+32%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Hairspray (musical) audience comes from United States.

Worldwide audience distribution share by country for Hairspray (musical)
CountryShare
United Kingdom35.5%
United States18.4%
Japan15.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hairspray (musical) audience in United States is strongest.

Fig. 05

Top regions by affinity

Hairspray (musical) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~5K1.42×
02Arizona~10K1.30×
03New Mexico~3K1.18×
04Texas~40K1.17×
05Maryland~9K1.17×
06Idaho~2K1.16×
07California~50K1.13×
08Louisiana~6K1.13×
09Oklahoma~5K1.12×
10Alabama~7K1.10×
11Arkansas~4K1.10×
12Missouri~8K1.09×
13Kentucky~6K1.09×
14Kansas~4K1.08×
15Tennessee~9K1.04×
16Oregon~5K1.04×
17Nebraska~2K1.04×
18Pennsylvania~10K1.03×
19Iowa~4K1.03×
20West Virginia~2K1.01×
21Illinois~10K1.00×
22Ohio~10K1.00×
23Indiana~8K0.98×
24Delaware~1K0.98×
25North Carolina~10K0.97×
26Wisconsin~6K0.97×
27Washington, District of Columbia~1K0.97×
28Alaska<1K0.97×
29Michigan~10K0.96×
30New Jersey~10K0.96×
31Mississippi~3K0.96×
32New York~20K0.95×
33Georgia~10K0.95×
34Rhode Island~1K0.95×
35South Dakota<1K0.95×
36Washington~8K0.94×
37Nevada~4K0.94×
38Colorado~6K0.91×
39Minnesota~6K0.91×
40Connecticut~4K0.91×
41North Dakota<1K0.91×
42Montana~1K0.90×
43Florida~30K0.89×
44Virginia~9K0.89×
45South Carolina~6K0.89×
46Hawaii~2K0.89×
47Maine~1K0.87×
48Massachusetts~7K0.86×
49Vermont<1K0.84×
50New Hampshire~1K0.82×
Fig. 06

Affinity by region

Affinity by region — Hairspray (musical), United States
0.82×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hairspray (musical) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hairspray (musical) audience
#·InterestCategoryAffinity×
01The Lion King (musical)Music & Radio121.21×
02Mamma Mia!Movies & TV70.77×
03RocketManMovies & TV48.11×
04Nathan LaneMovies & TV35.21×
05Midnight in ParisMovies & TV32.08×
06David SedarisMovies & TV29.07×
07Moonrise KingdomMovies & TV28.82×
08Moulin Rouge!Movies & TV27.43×
09Silver Linings PlaybookMovies & TV26.31×
10Ruby RoseMovies & TV24.16×
11Olivia MunnMovies & TV20.00×
12Cats (musical)Music & Radio18.79×
13Anna FarisMovies & TV14.83×
14Boy GeorgeMusic & Radio14.18×
15Elizabeth TaylorMovies & TV11.64×
16Tony AwardArts & Culture9.41×
17BeetlejuiceMovies & TV8.92×
18Broadway theatreTravel & Leisure5.38×
19Diane KeatonMovies & TV5.23×
20Musical theatreMovies & TV4.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hairspray (musical) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hairspray (musical) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.57×
IndulgenceJOY1.55×
SpiritualityBALANCE1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hairspray (musical) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
DIY MentalityTHRILL0.74×
Risk AppetiteTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hairspray (musical) have in United States?

Hairspray (musical) has an estimated audience of 334,160 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hairspray (musical) fans?

73.5% of Hairspray (musical) fans are female, 26.5% are male, with an average age of 44.5 years.

03

Which brands do Hairspray (musical) fans like most?

Hairspray (musical) fans show strongest brand affinity for Mamma Mia! (70.77×), Beetlejuice (8.92×), and Cats (musical) (18.79×) over the country average.

04

Where do Hairspray (musical) fans live in United States?

Hairspray (musical) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hairspray (musical) fans also like?

Beyond Hairspray (musical) itself, the audience over-indexes on Beetlejuice (8.92×), Cats (musical) (18.79×), Ruby Rose (24.16×), and Nathan Lane (35.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Hairspray (musical) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hairspray (musical). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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