Kinky Boots (musical) Audience in United States

Kinky Boots (musical) logo

Kinky Boots (musical) has an estimated audience of 398,952 people in United States. 65.2% are female, 34.8% are male, average age 44.2. Top regions: California, New York, Florida. Top brand affinities: Mamma Mia!, RocketMan, Tony Award, Cats (musical), Bachelor of Business Administration.

The average Kinky Boots (musical) fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Mamma Mia!, RocketMan, Tony Award, with strongest over-indexing on Mamma Mia! (62.04× the country average). Demographically, the Kinky Boots (musical) audience skews more female with an average age of 44.2, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Kinky Boots (musical) fans

Demographic split for Kinky Boots (musical) audience in United States
MetricValue
Female65.2%
Male34.8%
Average age44.2
Estimated audience size398,952

Audience persona

The typical Kinky Boots (musical) fan in United States is more female, around 44.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mamma Mia!.

Top regions in United States

Top regions ranked by reach for Kinky Boots (musical) in United States
RegionReachAffinity
California42,1020.96×
New York32,4331.45×
Florida24,8810.92×
Texas22,1910.65×
Pennsylvania15,4301.15×
New Jersey15,2121.5×
Illinois12,5030.94×
North Carolina12,3861.03×
Indiana12,1361.67×
Ohio11,4990.94×
Virginia11,0031.13×
Massachusetts10,4871.33×
Tennessee9,3771.17×
Georgia8,6420.7×
Washington8,0321×
Michigan7,7810.75×
Minnesota7,6391.34×
Wisconsin7,4871.25×
Maryland7,3741.08×
Arizona7,1740.88×
Oregon6,5981.44×
Connecticut6,4281.61×
Colorado6,2691×
Missouri5,8620.91×
South Carolina5,8100.97×
Oklahoma5,0871.15×
Kentucky4,6510.93×
Alabama3,3640.6×
Louisiana3,3250.65×
Iowa3,1490.96×
Utah3,0400.85×
Delaware2,8162.56×
Nevada2,5770.67×
Hawaii2,3721.38×
Arkansas2,3460.71×
Kansas2,2050.7×
New Mexico2,1991.1×
Idaho1,9060.95×
Mississippi1,6150.49×
New Hampshire1,6021.02×
Maine1,5421.08×
Washington, District of Columbia1,3501.13×
Nebraska1,3150.66×
West Virginia1,2420.67×
Rhode Island1,0940.86×
Montana9910.89×
Vermont7961.14×
Alaska5760.67×
South Dakota5600.61×
North Dakota4090.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kinky Boots (musical) audience
BrandAffinityCategory
Mamma Mia!62.04×Movies & TV
RocketMan100.83×Movies & TV
Tony Award13.73×Arts & Culture
Cats (musical)16.35×Music & Radio
Bachelor of Business Administration52.1×Business & Career
Anna Faris20×Movies & TV
Chicago (musical)28.69×Music & Radio
Non-fiction books9.2×Literature
Broadway theatre6.91×Travel & Leisure
Liza Minnelli16.52×Music & Radio
Mandy Patinkin19.53×Movies & TV
Angela Lansbury23.09×Movies & TV
Idina Menzel21.11×Movies & TV
Luke Perry20×Movies & TV
Musical theatre4.3×Movies & TV
My Fair Lady34.19×Movies & TV
Erin Andrews20×Sports
Lin-Manuel Miranda13.58×Movies & TV
Waterworld20×Movies & TV
Cher8.99×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kinky Boots (musical) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.82
Community OrientationOPEN1.71
IndulgenceJOY1.47
TraditionCONSERVATISM1.4
MindfulnessBALANCE1.34
ExtroversionTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Kinky Boots (musical)
CountryShare
United Kingdom36.7%
United States26.5%
Germany10.3%

See Kinky Boots (musical) audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Kinky Boots (musical) have in United States?

Kinky Boots (musical) has an estimated audience of 398,952 people in United States, concentrated in California and New York.

What is the gender split and age of Kinky Boots (musical) fans?

65.2% of Kinky Boots (musical) fans are female, 34.8% are male, with an average age of 44.2 years.

Which brands do Kinky Boots (musical) fans like most?

Kinky Boots (musical) fans show strongest brand affinity for Mamma Mia! (62.04×), RocketMan (100.83×), and Tony Award (13.73×) over the country average.

Where do Kinky Boots (musical) fans live in United States?

Kinky Boots (musical) fans in United States are most concentrated in California (reach 42,102), New York (reach 32,433), and Florida (reach 24,881). These three regions account for the largest share of the active audience.

What other brands do Kinky Boots (musical) fans also like?

Beyond Kinky Boots (musical) itself, the audience over-indexes on RocketMan (100.83×), Tony Award (13.73×), Cats (musical) (16.35×), and Bachelor of Business Administration (52.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kinky Boots (musical). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.