Rascasse Audience Intelligence

Kinky Boots (musical) Audience in United States

A data profile of the people who buy, follow and care about Kinky Boots (musical) in United States — modelled from more than twelve digital signal sources. Kinky Boots (musical) has an estimated audience of 412,884 people in United States.

#626among Band in United States#10068among Person in United States#5792in Music & Radio

The average Kinky Boots (musical) fan in United States is 44.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Mamma Mia!, RocketMan, Cats (musical), with strongest over-indexing on Mamma Mia! (65.23× the country average).

Demographically, the Kinky Boots (musical) audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kinky Boots (musical) fan in United States is more female, around 44.2 years old, with strong Community Orientation tendencies and a notable affinity for Mamma Mia!.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kinky Boots (musical) profile in United States.

Audience size
413K
in United States
Gender
65.2%♀
34.8% male
Age
44.2
average years
Country rank
#40879
Person in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kinky Boots (musical) fans

65.2% are female, 34.8% are male, average age 44.2.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Kinky Boots (musical) audience in United States
MetricValue
Female65.2%
Male34.8%
Average age44.2
Estimated audience size412,884
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Kinky Boots (musical) audience in United States
Age bracketShare%
16-1914%
20-2913%
30-3916%
40-4923%
50+35%
Fig. 04

Worldwide distribution

24.0%

of the worldwide Kinky Boots (musical) audience comes from United States.

Worldwide audience distribution share by country for Kinky Boots (musical)
CountryShare
United Kingdom41.7%
United States24.0%
Germany9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kinky Boots (musical) audience in United States is strongest.

Fig. 05

Top regions by affinity

Kinky Boots (musical) fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~2K2.22×
02Vermont~1K2.06×
03Maine~3K1.92×
04Connecticut~8K1.91×
05Massachusetts~10K1.85×
06Indiana~10K1.58×
07Oregon~6K1.35×
08West Virginia~2K1.29×
09Illinois~20K1.28×
10New Hampshire~2K1.25×
11Hawaii~2K1.24×
12Wisconsin~7K1.20×
13Pennsylvania~20K1.19×
14Minnesota~7K1.19×
15New York~30K1.18×
16Tennessee~9K1.18×
17New Jersey~10K1.16×
18Iowa~4K1.15×
19Montana~1K1.14×
20Michigan~10K1.11×
21North Carolina~10K1.10×
22New Mexico~2K1.09×
23Virginia~10K1.08×
24Washington, District of Columbia~1K1.07×
25Colorado~6K1.01×
26Oklahoma~4K1.00×
27Washington~8K0.98×
28Maryland~7K0.96×
29Rhode Island~1K0.92×
30South Carolina~5K0.91×
31Idaho~2K0.90×
32California~40K0.89×
33Kentucky~4K0.89×
34Ohio~10K0.82×
35Alaska<1K0.82×
36Florida~20K0.80×
37Missouri~5K0.80×
38Kansas~3K0.80×
39Utah~3K0.78×
40North Dakota<1K0.75×
41Arizona~6K0.74×
42South Dakota<1K0.74×
43Arkansas~2K0.73×
44Nebraska~1K0.70×
45Alabama~4K0.68×
46Louisiana~3K0.68×
47Nevada~3K0.66×
48Georgia~8K0.65×
49Mississippi~2K0.63×
50Texas~20K0.59×
Fig. 06

Affinity by region

Affinity by region — Kinky Boots (musical), United States
0.59×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kinky Boots (musical) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kinky Boots (musical) audience
#·InterestCategoryAffinity×
01RocketManMovies & TV93.94×
02Mamma Mia!Movies & TV65.23×
03Andrew Lloyd WebberMusic & Radio33.21×
04Radio City Music HallTravel & Leisure24.02×
05Cats (musical)Music & Radio20.04×
06WaterworldMovies & TV20.00×
07Erin AndrewsSports20.00×
08Idina MenzelMovies & TV19.99×
09Chicago (musical)Music & Radio18.96×
10Luke PerryMovies & TV17.06×
11Holland TaylorMovies & TV16.04×
12Tyra BanksFashion & Accessoires15.04×
13Moulin Rouge!Movies & TV15.01×
14Anna FarisMovies & TV14.58×
15Liza MinnelliMusic & Radio14.36×
16Ruby RoseMovies & TV14.27×
17Cyndi LauperMusic & Radio13.37×
18Tony AwardArts & Culture12.30×
19CherMusic & Radio8.70×
20Broadway theatreTravel & Leisure8.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kinky Boots (musical) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kinky Boots (musical) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.78×
Family OrientationCONSERVATISM1.52×
IndulgenceJOY1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kinky Boots (musical) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
DIY MentalityTHRILL0.85×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kinky Boots (musical) have in United States?

Kinky Boots (musical) has an estimated audience of 412,884 people in United States, concentrated in California and New York.

02

What is the gender split and age of Kinky Boots (musical) fans?

65.2% of Kinky Boots (musical) fans are female, 34.8% are male, with an average age of 44.2 years.

03

Which brands do Kinky Boots (musical) fans like most?

Kinky Boots (musical) fans show strongest brand affinity for Mamma Mia! (65.23×), RocketMan (93.94×), and Cats (musical) (20.04×) over the country average.

04

Where do Kinky Boots (musical) fans live in United States?

Kinky Boots (musical) fans in United States are most concentrated in California (reach ~40K), New York (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Kinky Boots (musical) fans also like?

Beyond Kinky Boots (musical) itself, the audience over-indexes on RocketMan (93.94×), Cats (musical) (20.04×), Tony Award (12.3×), and Broadway theatre (8.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Band audiences in United States

See Kinky Boots (musical) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kinky Boots (musical). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →