Rascasse Audience Intelligence

Broadway (Manhattan) Audience in United States

A data profile of the people who buy, follow and care about Broadway (Manhattan) in United States — modelled from more than twelve digital signal sources. Broadway (Manhattan) has an estimated audience of 7,661,205 people in United States.

#12among POI in United States#295among POI in United States#395in Travel & Leisure

The average Broadway (Manhattan) fan in United States is 39.5 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Tennessee, California.

Top brand affinities include Cats (musical), Mrs. Doubtfire, Broadway theatre, with strongest over-indexing on Cats (musical) (15.71× the country average).

Demographically, the Broadway (Manhattan) audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Broadway (Manhattan) fan in United States is more female, around 39.5 years old, with strong Family Orientation tendencies and a notable affinity for Cats (musical).

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Broadway (Manhattan) profile in United States.

Audience size
7.7M
in United States
Gender
59.9%♀
40.1% male
Age
39.5
average years
Country rank
#4640
POI in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Broadway (Manhattan) fans

59.9% are female, 40.1% are male, average age 39.5.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Broadway (Manhattan) audience in United States
MetricValue
Female59.9%
Male40.1%
Average age39.5
Estimated audience size7,661,205
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Broadway (Manhattan) audience in United States
Age bracketShare%
16-1917%
20-2922%
30-3921%
40-4920%
50+20%
Fig. 04

Worldwide distribution

46.4%

of the worldwide Broadway (Manhattan) audience comes from United States.

Worldwide audience distribution share by country for Broadway (Manhattan)
CountryShare
United States46.4%
Japan6.7%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Broadway (Manhattan) audience in United States is strongest.

Fig. 05

Top regions by affinity

Broadway (Manhattan) fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~1.5M9.56×
02New York~2M4.57×
03New Jersey~500K2.58×
04Massachusetts~400K2.48×
05Connecticut~100K1.73×
06Rhode Island~40K1.63×
07Washington, District of Columbia~30K1.30×
08South Carolina~100K1.27×
09Maine~30K1.09×
10Virginia~200K1.07×
11Pennsylvania~300K1.06×
12Maryland~100K1.06×
13North Carolina~200K0.90×
14Vermont~10K0.90×
15New Hampshire~30K0.89×
16Delaware~20K0.89×
17Colorado~100K0.85×
18California~700K0.82×
19North Dakota~10K0.79×
20Minnesota~80K0.77×
21Louisiana~70K0.74×
22Florida~400K0.72×
23Kentucky~70K0.72×
24Alabama~80K0.71×
25Utah~50K0.71×
26Georgia~200K0.70×
27Wisconsin~80K0.69×
28Ohio~200K0.68×
29Texas~400K0.67×
30Illinois~200K0.67×
31Indiana~90K0.66×
32West Virginia~20K0.63×
33Arizona~100K0.62×
34Washington~100K0.62×
35Oregon~50K0.62×
36Iowa~40K0.62×
37Michigan~100K0.61×
38Missouri~70K0.59×
39Arkansas~40K0.59×
40Mississippi~40K0.58×
41Kansas~30K0.57×
42Alaska~9K0.55×
43Oklahoma~50K0.54×
44Idaho~20K0.51×
45Hawaii~20K0.51×
46South Dakota~9K0.49×
47New Mexico~20K0.48×
48Nebraska~20K0.48×
49Montana~10K0.48×
50Nevada~30K0.46×
Fig. 06

Affinity by region

Affinity by region — Broadway (Manhattan), United States
0.46×1.00×9.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Broadway (Manhattan) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Broadway (Manhattan) audience
#·InterestCategoryAffinity×
01Cats (musical)Music & Radio15.71×
02Mrs. DoubtfireMovies & TV12.99×
03TVLineNews8.31×
04Cameron BoyceMovies & TV7.40×
05Tony AwardArts & Culture5.72×
06Broadway theatreTravel & Leisure4.42×
07Diane KeatonMovies & TV4.00×
08ClarinetMusic & Radio3.82×
09Diaper bagKids & Family3.62×
10Anne HathawayMovies & TV3.43×
11Planet FitnessSports2.75×
12MetaphysicsBusiness & Career2.66×
13FedExBusiness & Career2.65×
14TicketmasterTravel & Leisure2.41×
15Bass guitarMusic & Radio2.15×
16Taylor SwiftMusic & Radio1.94×
17SubwayFood & Beverages1.87×
18IKEAHome & Garden1.82×
19PinterestInternet & Social Media1.74×
20RedditInternet & Social Media1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Broadway (Manhattan) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Broadway (Manhattan) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.46×
SustainabilityBALANCE1.44×
SpiritualityBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Broadway (Manhattan) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.81×
Risk AppetiteTHRILL0.97×
Healthy LifestyleBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Broadway (Manhattan) have in United States?

Broadway (Manhattan) has an estimated audience of 7,661,205 people in United States, concentrated in New York and Tennessee.

02

What is the gender split and age of Broadway (Manhattan) fans?

59.9% of Broadway (Manhattan) fans are female, 40.1% are male, with an average age of 39.5 years.

03

Which brands do Broadway (Manhattan) fans like most?

Broadway (Manhattan) fans show strongest brand affinity for Cats (musical) (15.71×), Mrs. Doubtfire (12.99×), and Broadway theatre (4.42×) over the country average.

04

Where do Broadway (Manhattan) fans live in United States?

Broadway (Manhattan) fans in United States are most concentrated in New York (reach ~2M), Tennessee (reach ~1.5M), and California (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Broadway (Manhattan) fans also like?

Beyond Broadway (Manhattan) itself, the audience over-indexes on Mrs. Doubtfire (12.99×), Broadway theatre (4.42×), Planet Fitness (2.75×), and Diane Keaton (4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Broadway (Manhattan) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Broadway (Manhattan). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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