Broadway (Manhattan) Audience in United States

Broadway (Manhattan) has an estimated audience of 7,661,205 people in United States. 59.9% are female, 40.1% are male, average age 39.5. Top regions: New York, Tennessee, California. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Cats (musical).

The average Broadway (Manhattan) fan in United States is 39.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Tennessee, California. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Broadway (Manhattan) audience skews more female with an average age of 39.5, and over-indexes on personality traits such as LGBTQ+ Identity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Broadway (Manhattan) fans

Demographic split for Broadway (Manhattan) audience in United States
MetricValue
Female59.9%
Male40.1%
Average age39.5
Estimated audience size7,661,205

Audience persona

The typical Broadway (Manhattan) fan in United States is more female, around 39.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Broadway (Manhattan) in United States
RegionReachAffinity
New York1,987,2234.64×
Tennessee876,9715.71×
California741,9190.88×
New Jersey518,4932.66×
Texas483,5210.73×
Florida408,0160.79×
Massachusetts367,2742.43×
Pennsylvania291,4961.13×
North Carolina213,9740.93×
Virginia210,7821.13×
Illinois191,0120.75×
Georgia179,0570.76×
Ohio170,9250.72×
South Carolina160,1161.39×
Maryland149,4391.13×
Connecticut140,9581.83×
Michigan130,7740.65×
Arizona102,2420.65×
Washington101,6980.66×
Colorado98,4200.82×
Indiana96,8290.69×
Minnesota90,6200.83×
Wisconsin84,8450.74×
Alabama78,9810.74×
Missouri78,6880.64×
Kentucky73,2270.76×
Louisiana68,8310.7×
Oregon58,1880.66×
Utah51,5940.75×
Oklahoma48,3540.57×
Iowa40,4700.64×
Arkansas38,0870.6×
Rhode Island36,4711.5×
Mississippi36,2940.58×
Nevada35,5860.48×
Kansas35,3080.58×
Washington, District of Columbia31,4191.36×
Maine30,2271.1×
New Hampshire26,8960.89×
West Virginia21,0130.59×
Delaware19,1920.91×
Idaho19,0800.5×
Nebraska17,8600.46×
New Mexico17,4930.46×
Hawaii16,2560.49×
North Dakota12,1370.77×
Vermont12,0310.89×
Montana9,0970.43×
South Dakota7,3070.41×
Alaska7,1550.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Broadway (Manhattan) audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Cats (musical)12.93×Music & Radio
Income tax13.19×Business & Career
Mrs. Doubtfire13.84×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Bass guitar3.69×Music & Radio
Broadway theatre3.83×Travel & Leisure
FC Bayern Munich4.12×Sports
Tony Award5.3×Arts & Culture
Sabrina Carpenter3.55×Music & Radio
Ponytail5.87×Fashion & Accessoires
Planet Fitness2.06×Sports
Taylor Swift2.33×Music & Radio
Hiking trails4.7×Sports
Largemouth bass4.89×Food & Beverages
Hobby Lobby1.89×Home & Garden
Golf Channel2.92×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Broadway (Manhattan) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.86
TravellingTHRILL1.47
Luxury OrientationPREMIUM1.47
Urban LifestyleOPEN1.4
SustainabilityBALANCE1.34
Price SensitivityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Broadway (Manhattan)
CountryShare
United States46.6%
Japan6.7%
United Kingdom5.5%

See Broadway (Manhattan) audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Broadway (Manhattan) have in United States?

Broadway (Manhattan) has an estimated audience of 7,661,205 people in United States, concentrated in New York and Tennessee.

What is the gender split and age of Broadway (Manhattan) fans?

59.9% of Broadway (Manhattan) fans are female, 40.1% are male, with an average age of 39.5 years.

Which brands do Broadway (Manhattan) fans like most?

Broadway (Manhattan) fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Broadway (Manhattan) fans live in United States?

Broadway (Manhattan) fans in United States are most concentrated in New York (reach 1,987,223), Tennessee (reach 876,971), and California (reach 741,919). These three regions account for the largest share of the active audience.

What other brands do Broadway (Manhattan) fans also like?

Beyond Broadway (Manhattan) itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Cats (musical) (12.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Broadway (Manhattan). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.