A data profile of the people who buy, follow and care about The Music Man in United States — modelled from more than twelve digital signal sources. The Music Man has an estimated audience of 2,004,897 people in United States.
The average The Music Man fan in United States is 50.6 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Cats (musical), Diane Keaton, Mrs. Doubtfire, with strongest over-indexing on Cats (musical) (31.72× the country average).
Demographically, the The Music Man audience skews balanced with an average age of 50.6, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical The Music Man fan in United States is balanced, around 50.6 years old, with strong Patriotism tendencies and a notable affinity for Cats (musical).
The key figures that characterise the The Music Man profile in United States.
54.6% are female, 45.4% are male, average age 50.6.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 50.6 |
| Estimated audience size | 2,004,897 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 7% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 52% |
of the worldwide The Music Man audience comes from United States.
| Country | Share |
|---|---|
| United States | 59.9% |
| United Kingdom | 15.6% |
| Canada | 8.3% |
Where the The Music Man audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~20K | 3.79× | |
| 02 | Iowa | ~40K | 2.18× | |
| 03 | South Dakota | ~7K | 1.61× | |
| 04 | Nebraska | ~10K | 1.37× | |
| 05 | Michigan | ~70K | 1.30× | |
| 06 | Utah | ~20K | 1.18× | |
| 07 | Minnesota | ~30K | 1.16× | |
| 08 | Indiana | ~40K | 1.14× | |
| 09 | Missouri | ~40K | 1.13× | |
| 10 | Vermont | ~4K | 1.13× | |
| 11 | Pennsylvania | ~80K | 1.12× | |
| 12 | Colorado | ~40K | 1.12× | |
| 13 | Kansas | ~20K | 1.10× | |
| 14 | Montana | ~6K | 1.10× | |
| 15 | Arkansas | ~20K | 1.07× | |
| 16 | Maine | ~7K | 1.04× | |
| 17 | Kentucky | ~30K | 1.02× | |
| 18 | Connecticut | ~20K | 1.01× | |
| 19 | Idaho | ~10K | 0.99× | |
| 20 | Wisconsin | ~30K | 0.98× | |
| 21 | Oklahoma | ~20K | 0.97× | |
| 22 | Oregon | ~20K | 0.96× | |
| 23 | Delaware | ~5K | 0.96× | |
| 24 | Tennessee | ~40K | 0.94× | |
| 25 | Ohio | ~60K | 0.93× | |
| 26 | New Hampshire | ~7K | 0.91× | |
| 27 | Massachusetts | ~40K | 0.89× | |
| 28 | New York | ~100K | 0.88× | |
| 29 | North Dakota | ~4K | 0.88× | |
| 30 | West Virginia | ~8K | 0.87× | |
| 31 | New Jersey | ~40K | 0.86× | |
| 32 | Virginia | ~40K | 0.84× | |
| 33 | Rhode Island | ~5K | 0.84× | |
| 34 | Washington | ~30K | 0.83× | |
| 35 | Washington, District of Columbia | ~5K | 0.83× | |
| 36 | Illinois | ~50K | 0.82× | |
| 37 | South Carolina | ~20K | 0.80× | |
| 38 | Hawaii | ~7K | 0.79× | |
| 39 | New Mexico | ~8K | 0.76× | |
| 40 | Maryland | ~30K | 0.74× | |
| 41 | Arizona | ~30K | 0.72× | |
| 42 | Mississippi | ~10K | 0.71× | |
| 43 | California | ~100K | 0.67× | |
| 44 | Alabama | ~20K | 0.67× | |
| 45 | Nevada | ~10K | 0.66× | |
| 46 | Texas | ~100K | 0.65× | |
| 47 | Florida | ~90K | 0.65× | |
| 48 | North Carolina | ~40K | 0.65× | |
| 49 | Louisiana | ~20K | 0.64× | |
| 50 | Georgia | ~40K | 0.58× |
The strongest cross-interests of the The Music Man audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cats (musical) | Music & Radio | 31.72× | ||
| 02 | Mrs. Doubtfire | Movies & TV | 25.92× | ||
| 03 | Boardwalk Empire | Movies & TV | 19.93× | ||
| 04 | TVLine | News | 16.74× | ||
| 05 | Marlon Brando | Movies & TV | 15.44× | ||
| 06 | TV Guide | Movies & TV | 14.48× | ||
| 07 | Diane Keaton | Movies & TV | 12.64× | ||
| 08 | Al Pacino | Movies & TV | 12.10× | ||
| 09 | Waterworld | Movies & TV | 11.80× | ||
| 10 | Paul Newman | Movies & TV | 10.10× | ||
| 11 | Hugh Jackman | Movies & TV | 9.50× | ||
| 12 | International education | Business & Career | 8.77× | ||
| 13 | Rod Stewart | Music & Radio | 7.72× | ||
| 14 | Drive-in theater | Movies & TV | 7.42× | ||
| 15 | Celine Dion | Music & Radio | 5.78× | ||
| 16 | Tony Award | Arts & Culture | 5.71× | ||
| 17 | Morena Baccarin | Movies & TV | 5.22× | ||
| 18 | Movie theater | Movies & TV | 2.76× | ||
| 19 | CBS News | Movies & TV | 2.60× | ||
| 20 | Nostalgia | Home & Garden | 2.48× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.92× | |
| Community Orientation | OPEN | 1.49× | |
| Spirituality | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Creativity | OPEN | 0.93× |
The Music Man has an estimated audience of 2,004,897 people in United States, concentrated in California and Texas.
54.6% of The Music Man fans are female, 45.4% are male, with an average age of 50.6 years.
The Music Man fans show strongest brand affinity for Cats (musical) (31.72×), Diane Keaton (12.64×), and Mrs. Doubtfire (25.92×) over the country average.
The Music Man fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.
Beyond The Music Man itself, the audience over-indexes on Diane Keaton (12.64×), Mrs. Doubtfire (25.92×), Marlon Brando (15.44×), and Al Pacino (12.1×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The Music Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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