Rascasse Audience Intelligence

The Music Man Audience in United States

A data profile of the people who buy, follow and care about The Music Man in United States — modelled from more than twelve digital signal sources. The Music Man has an estimated audience of 2,004,897 people in United States.

The average The Music Man fan in United States is 50.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Cats (musical), Diane Keaton, Mrs. Doubtfire, with strongest over-indexing on Cats (musical) (31.72× the country average).

Demographically, the The Music Man audience skews balanced with an average age of 50.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Music Man fan in United States is balanced, around 50.6 years old, with strong Patriotism tendencies and a notable affinity for Cats (musical).

Category: Music & Radio · Type: Musical

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Music Man profile in United States.

Audience size
2M
in United States
Gender
54.6%
45.4% male
Age
50.6
average years
Country rank
#14205
Musical in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Music Man fans

54.6% are female, 45.4% are male, average age 50.6.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for The Music Man audience in United States
MetricValue
Female54.6%
Male45.4%
Average age50.6
Estimated audience size2,004,897
Fig. 03

Age distribution

Ø 50.6
average years
Age distribution of the The Music Man audience in United States
Age bracketShare%
16-193%
20-297%
30-3914%
40-4924%
50+52%
Fig. 04

Worldwide distribution

59.9%

of the worldwide The Music Man audience comes from United States.

Worldwide audience distribution share by country for The Music Man
CountryShare
United States59.9%
United Kingdom15.6%
Canada8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Music Man audience in United States is strongest.

Fig. 05

Top regions by affinity

The Music Man fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K3.79×
02Iowa~40K2.18×
03South Dakota~7K1.61×
04Nebraska~10K1.37×
05Michigan~70K1.30×
06Utah~20K1.18×
07Minnesota~30K1.16×
08Indiana~40K1.14×
09Missouri~40K1.13×
10Vermont~4K1.13×
11Pennsylvania~80K1.12×
12Colorado~40K1.12×
13Kansas~20K1.10×
14Montana~6K1.10×
15Arkansas~20K1.07×
16Maine~7K1.04×
17Kentucky~30K1.02×
18Connecticut~20K1.01×
19Idaho~10K0.99×
20Wisconsin~30K0.98×
21Oklahoma~20K0.97×
22Oregon~20K0.96×
23Delaware~5K0.96×
24Tennessee~40K0.94×
25Ohio~60K0.93×
26New Hampshire~7K0.91×
27Massachusetts~40K0.89×
28New York~100K0.88×
29North Dakota~4K0.88×
30West Virginia~8K0.87×
31New Jersey~40K0.86×
32Virginia~40K0.84×
33Rhode Island~5K0.84×
34Washington~30K0.83×
35Washington, District of Columbia~5K0.83×
36Illinois~50K0.82×
37South Carolina~20K0.80×
38Hawaii~7K0.79×
39New Mexico~8K0.76×
40Maryland~30K0.74×
41Arizona~30K0.72×
42Mississippi~10K0.71×
43California~100K0.67×
44Alabama~20K0.67×
45Nevada~10K0.66×
46Texas~100K0.65×
47Florida~90K0.65×
48North Carolina~40K0.65×
49Louisiana~20K0.64×
50Georgia~40K0.58×
Fig. 06

Affinity by region

Affinity by region — The Music Man, United States
0.58×1.00×3.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Music Man audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Music Man audience
#·InterestCategoryAffinity×
01Cats (musical)Music & Radio31.72×
02Mrs. DoubtfireMovies & TV25.92×
03Boardwalk EmpireMovies & TV19.93×
04TVLineNews16.74×
05Marlon BrandoMovies & TV15.44×
06TV GuideMovies & TV14.48×
07Diane KeatonMovies & TV12.64×
08Al PacinoMovies & TV12.10×
09WaterworldMovies & TV11.80×
10Paul NewmanMovies & TV10.10×
11Hugh JackmanMovies & TV9.50×
12International educationBusiness & Career8.77×
13Rod StewartMusic & Radio7.72×
14Drive-in theaterMovies & TV7.42×
15Celine DionMusic & Radio5.78×
16Tony AwardArts & Culture5.71×
17Morena BaccarinMovies & TV5.22×
18Movie theaterMovies & TV2.76×
19CBS NewsMovies & TV2.60×
20NostalgiaHome & Garden2.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Music Man audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by The Music Man audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.92×
Community OrientationOPEN1.49×
SpiritualityBALANCE1.38×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by The Music Man audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Healthy LifestyleBALANCE0.86×
CreativityOPEN0.93×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does The Music Man have in United States?

The Music Man has an estimated audience of 2,004,897 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Music Man fans?

54.6% of The Music Man fans are female, 45.4% are male, with an average age of 50.6 years.

03

Which brands do The Music Man fans like most?

The Music Man fans show strongest brand affinity for Cats (musical) (31.72×), Diane Keaton (12.64×), and Mrs. Doubtfire (25.92×) over the country average.

04

Where do The Music Man fans live in United States?

The Music Man fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Music Man fans also like?

Beyond The Music Man itself, the audience over-indexes on Diane Keaton (12.64×), Mrs. Doubtfire (25.92×), Marlon Brando (15.44×), and Al Pacino (12.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Music Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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