The Music Man Audience in United States

The Music Man has an estimated audience of 2,003,984 people in United States. 54.6% are female, 45.4% are male, average age 50.6. Top regions: California, Texas, New York. Top brand affinities: Boardwalk Empire, Cats (musical), Mrs. Doubtfire, Horoscope, Diane Keaton.

The average The Music Man fan in United States is 50.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Boardwalk Empire, Cats (musical), Mrs. Doubtfire, with strongest over-indexing on Boardwalk Empire (120.41× the country average). Demographically, the The Music Man audience skews balanced with an average age of 50.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Musical

Demographics of The Music Man fans

Demographic split for The Music Man audience in United States
MetricValue
Female54.6%
Male45.4%
Average age50.6
Estimated audience size2,003,984

Audience persona

The typical The Music Man fan in United States is balanced, around 50.6 years old, with strong Risk Appetite tendencies and a notable affinity for Boardwalk Empire.

Top regions in United States

Top regions ranked by reach for The Music Man in United States
RegionReachAffinity
California177,6990.81×
Texas112,2700.65×
New York111,9171×
Florida90,0290.66×
Pennsylvania79,9451.18×
Ohio69,4041.12×
Illinois66,2540.99×
Michigan58,9911.13×
New Jersey52,6461.03×
Georgia52,3780.85×
North Carolina45,5720.76×
Indiana44,9351.23×
Virginia44,8180.92×
Washington44,1991.1×
Missouri39,2631.22×
Minnesota38,7231.35×
Massachusetts37,6390.95×
Iowa36,0672.18×
Tennessee36,0560.9×
Maryland33,7890.98×
Arizona33,1840.81×
Wisconsin32,9541.09×
Colorado30,1220.95×
Utah27,3451.52×
Oregon24,9301.09×
Alabama23,3170.83×
Kentucky22,2490.89×
South Carolina21,5110.71×
Oklahoma20,1960.91×
Kansas19,3661.23×
Connecticut18,0450.9×
Louisiana16,4730.64×
Idaho13,7541.37×
Arkansas12,5760.76×
Nebraska12,2021.21×
Alaska11,6622.72×
Nevada11,4570.59×
Mississippi9,7840.59×
New Hampshire7,7410.98×
West Virginia7,4470.8×
Maine6,8780.96×
New Mexico6,1150.61×
Montana5,5811×
Washington, District of Columbia5,3930.9×
Delaware5,1430.93×
Hawaii4,8510.56×
Rhode Island4,6030.72×
Vermont4,0351.15×
South Dakota3,9840.86×
Wyoming2,9661×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Music Man audience
BrandAffinityCategory
Boardwalk Empire120.41×Movies & TV
Cats (musical)17.84×Music & Radio
Mrs. Doubtfire21.45×Movies & TV
Horoscope9.85×Health
Diane Keaton6.47×Movies & TV
Glam rock19.44×Music & Radio
Paul Newman14.57×Movies & TV
Day trading10.34×Business & Career
MSN3.28×News
Whole grain10.97×Food & Beverages
Indianapolis Motor Speedway10.35×Sports
TVLine14.31×News
Pet insurance11.82×Pets & Animals
Roulette10.08×Games
Critical illness insurance12.45×Business & Career
TV Guide12.28×Movies & TV
Blended whiskey8.03×Food & Beverages
Cross-country skiing9.93×Sports
Staples (Canada)3.02×Business & Career
Property insurance10.06×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Music Man audience
TraitClusterScore
Risk AppetiteTHRILL2.24
Luxury OrientationPREMIUM1.58
ExtroversionTHRILL1.4
Community OrientationOPEN1.34
LGBTQ+ IdentityOPEN1.31
TraditionCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for The Music Man
CountryShare
United States58.6%
United Kingdom15.2%
Canada8.1%

See The Music Man audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does The Music Man have in United States?

The Music Man has an estimated audience of 2,003,984 people in United States, concentrated in California and Texas.

What is the gender split and age of The Music Man fans?

54.6% of The Music Man fans are female, 45.4% are male, with an average age of 50.6 years.

Which brands do The Music Man fans like most?

The Music Man fans show strongest brand affinity for Boardwalk Empire (120.41×), Cats (musical) (17.84×), and Mrs. Doubtfire (21.45×) over the country average.

Where do The Music Man fans live in United States?

The Music Man fans in United States are most concentrated in California (reach 177,699), Texas (reach 112,270), and New York (reach 111,917). These three regions account for the largest share of the active audience.

What other brands do The Music Man fans also like?

Beyond The Music Man itself, the audience over-indexes on Cats (musical) (17.84×), Mrs. Doubtfire (21.45×), Horoscope (9.85×), and Diane Keaton (6.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Music Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.