A data profile of the people who buy, follow and care about Designer in Austria — modelled from more than twelve digital signal sources. Designer has an estimated audience of 1,133,632 people in Austria.
The average Designer fan in Austria is 40.1 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Styria, Lower Austria.
Top brand affinities include Austrian Airlines, Hornbach, WhatsApp, with strongest over-indexing on Austrian Airlines (1.76× the country average).
Demographically, the Designer audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Designer fan in Austria is more female, around 40.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Austrian Airlines.
The key figures that characterise the Designer profile in Austria.
63.1% are female, 36.9% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 40.1 |
| Estimated audience size | 1,133,632 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 19% |
of the worldwide Designer audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.3% |
| China | 6.0% |
| Germany | 5.4% |
Where the Designer audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~200K | 1.38× | |
| 02 | Vienna | ~200K | 1.08× | |
| 03 | Lower Austria | ~200K | 1.07× | |
| 04 | Burgenland | ~30K | 1.02× | |
| 05 | Upper Austria | ~100K | 1.01× | |
| 06 | Carinthia (state) | ~60K | 0.98× | |
| 07 | Tyrol | ~70K | 0.88× | |
| 08 | Salzburg | ~70K | 0.86× | |
| 09 | Vorarlberg | ~30K | 0.86× |
The strongest cross-interests of the Designer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mango | Shopping | 2.81× | ||
| 02 | Fashion show | Fashion & Accessoires | 2.13× | ||
| 03 | Sportswear (activewear) | Fashion & Accessoires | 2.01× | ||
| 04 | Hornbach | Shopping | 1.83× | ||
| 05 | Instant messaging | Internet & Social Media | 1.82× | ||
| 06 | Humanic | Fashion & Accessoires | 1.79× | ||
| 07 | Austrian Airlines | Travel & Leisure | 1.76× | ||
| 08 | Mobile game | Games | 1.73× | ||
| 09 | Lingerie | Fashion & Accessoires | 1.70× | ||
| 10 | TK Maxx | Shopping | 1.68× | ||
| 11 | Toys | Games | 1.68× | ||
| 12 | Hair products | Beauty & Wellness | 1.67× | ||
| 13 | Internet & Social Media | 1.62× | |||
| 14 | Italian cuisine | Food & Beverages | 1.61× | ||
| 15 | Black Friday (shopping) | Shopping | 1.60× | ||
| 16 | Electronic funds transfer | Business & Career | 1.58× | ||
| 17 | Renovation | Home & Garden | 1.57× | ||
| 18 | Shoes | Fashion & Accessoires | 1.55× | ||
| 19 | Electronics | Technology & Electronics | 1.55× | ||
| 20 | Spas | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.58× | |
| Early Adopter Mentality | POWER | 1.49× | |
| Design Affinity | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Need for Security | CONSERVATISM | 0.93× | |
| Extroversion | THRILL | 1.00× |
Designer has an estimated audience of 1,133,632 people in Austria, concentrated in Vienna and Styria.
63.1% of Designer fans are female, 36.9% are male, with an average age of 40.1 years.
Designer fans show strongest brand affinity for Austrian Airlines (1.76×), Hornbach (1.83×), and WhatsApp (1.62×) over the country average.
Designer fans in Austria are most concentrated in Vienna (reach ~200K), Styria (reach ~200K), and Lower Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Designer itself, the audience over-indexes on Hornbach (1.83×), WhatsApp (1.62×), Shoes (1.55×), and Hair products (1.67×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Designer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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