Renting Audience in United States
Renting has an estimated audience of 17,238,350 people in United States. 56.6% are female, 43.4% are male, average age 39.4. Top regions: California, Florida, Texas.
The average Renting fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Demographically, the Renting audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
Category: Cars & Mobility · Type: Topic
Demographics of Renting fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 39.4 |
| Estimated audience size | 17,238,350 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,122,865 | 1.12× |
| Florida | 1,401,406 | 1.2× |
| Texas | 1,327,468 | 0.9× |
| New York | 919,236 | 0.95× |
| Illinois | 594,318 | 1.03× |
| Pennsylvania | 582,266 | 1× |
| Georgia | 570,021 | 1.07× |
| North Carolina | 557,059 | 1.07× |
| Ohio | 554,799 | 1.04× |
| Michigan | 449,894 | 1× |
| Virginia | 426,675 | 1.02× |
| New Jersey | 410,271 | 0.94× |
| Washington | 401,291 | 1.16× |
| Arizona | 345,879 | 0.98× |
| Tennessee | 337,406 | 0.98× |
| Indiana | 326,392 | 1.04× |
| Missouri | 316,100 | 1.14× |
| Maryland | 298,057 | 1.01× |
| Massachusetts | 297,964 | 0.88× |
| Colorado | 292,129 | 1.08× |
| South Carolina | 273,396 | 1.05× |
| Wisconsin | 267,437 | 1.03× |
| Minnesota | 267,410 | 1.08× |
| Louisiana | 252,834 | 1.14× |
| Oregon | 224,116 | 1.13× |
| Alabama | 218,783 | 0.91× |
| Kentucky | 197,699 | 0.91× |
| Utah | 184,306 | 1.19× |
| Oklahoma | 179,895 | 0.94× |
| Nevada | 158,180 | 0.95× |
| Connecticut | 156,071 | 0.9× |
| Mississippi | 155,986 | 1.1× |
| Kansas | 148,942 | 1.1× |
| Arkansas | 148,386 | 1.04× |
| Iowa | 131,405 | 0.93× |
| Hawaii | 98,518 | 1.33× |
| Idaho | 94,711 | 1.1× |
| New Mexico | 82,319 | 0.95× |
| Nebraska | 74,476 | 0.86× |
| West Virginia | 67,350 | 0.84× |
| Maine | 56,815 | 0.92× |
| Montana | 54,624 | 1.14× |
| New Hampshire | 51,080 | 0.75× |
| Washington, District of Columbia | 44,850 | 0.87× |
| Rhode Island | 44,791 | 0.82× |
| Delaware | 40,599 | 0.85× |
| North Dakota | 35,775 | 1.01× |
| South Dakota | 34,492 | 0.87× |
| Alaska | 31,558 | 0.86× |
| Wyoming | 25,582 | 1× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.23 |
| Quality Awareness | PREMIUM | 1.2 |
| Career Orientation | POWER | 1.18 |
| Price Sensitivity | PREMIUM | 1.18 |
| Travelling | THRILL | 1.13 |
| Need for Security | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 7.6% |
| United Kingdom | 4.6% |
See Renting audiences in other countries
More Cars & Mobility audiences in United States
- Food and drink (182,612,063)
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- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Renting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.