Renting Audience in United States
Renting has an estimated audience of 17,238,350 people in United States. 56.6% are female, 43.4% are male, average age 39.4. Top regions: California, Florida, Texas.
The average Renting fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas.
Category: Cars & Mobility · Type: Topic
Demographics of Renting fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 39.4 |
| Estimated audience size | 17,238,350 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,122,865 | 1.12× |
| Florida | 1,401,405 | 1.2× |
| Texas | 1,327,468 | 0.9× |
| New York | 919,236 | 0.95× |
| Illinois | 594,318 | 1.03× |
| Pennsylvania | 582,266 | 1.0× |
| Georgia | 570,021 | 1.07× |
| North Carolina | 557,059 | 1.07× |
| Ohio | 554,798 | 1.04× |
| Michigan | 449,893 | 1.0× |
| Virginia | 426,674 | 1.02× |
| New Jersey | 410,271 | 0.94× |
| Washington | 401,291 | 1.16× |
| Arizona | 345,878 | 0.98× |
| Tennessee | 337,405 | 0.98× |
| Indiana | 326,392 | 1.04× |
| Missouri | 316,099 | 1.14× |
| Maryland | 298,056 | 1.01× |
| Massachusetts | 297,963 | 0.88× |
| Colorado | 292,129 | 1.08× |
| South Carolina | 273,395 | 1.05× |
| Wisconsin | 267,436 | 1.03× |
| Minnesota | 267,410 | 1.08× |
| Louisiana | 252,834 | 1.14× |
| Oregon | 224,115 | 1.13× |
| Alabama | 218,783 | 0.91× |
| Kentucky | 197,698 | 0.91× |
| Utah | 184,305 | 1.19× |
| Oklahoma | 179,894 | 0.94× |
| Nevada | 158,180 | 0.95× |
| Connecticut | 156,070 | 0.9× |
| Mississippi | 155,985 | 1.1× |
| Kansas | 148,941 | 1.1× |
| Arkansas | 148,385 | 1.04× |
| Iowa | 131,404 | 0.93× |
| Hawaii | 98,517 | 1.33× |
| Idaho | 94,711 | 1.1× |
| New Mexico | 82,319 | 0.95× |
| Nebraska | 74,476 | 0.86× |
| West Virginia | 67,349 | 0.84× |
| Maine | 56,815 | 0.92× |
| Montana | 54,623 | 1.14× |
| New Hampshire | 51,080 | 0.75× |
| Washington, District of Columbia | 44,849 | 0.87× |
| Rhode Island | 44,790 | 0.82× |
| Delaware | 40,598 | 0.85× |
| North Dakota | 35,775 | 1.01× |
| South Dakota | 34,492 | 0.87× |
| Alaska | 31,557 | 0.86× |
| Wyoming | 25,581 | 1.0× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 7.6% |
| United Kingdom | 4.6% |
See Renting audiences in other countries
More Cars & Mobility audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Renting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.