Rascasse Audience Intelligence

Renting Audience in United States

A data profile of the people who buy, follow and care about Renting in United States — modelled from more than twelve digital signal sources. Renting has an estimated audience of 17,238,350 people in United States.

#1352among Topic in United States#63in Cars & Mobility

The average Renting fan in United States is 39.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Renting profile in United States.

Audience size
17.2M
in United States
Gender
56.6%♀
43.4% male
Age
39.4
average years
Country rank
#1976
Topic in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Renting fans

56.6% are female, 43.4% are male, average age 39.4.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Renting audience in United States
MetricValue
Female56.6%
Male43.4%
Average age39.4
Estimated audience size17,238,350
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Renting audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3919%
40-4920%
50+22%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Renting audience comes from United States.

Worldwide audience distribution share by country for Renting
CountryShare
United States26.2%
Japan7.6%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Renting audience in United States is strongest.

Fig. 05

Top regions by affinity

Renting fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K1.32×
02Montana~60K1.21×
03Wyoming~30K1.21×
04Louisiana~300K1.16×
05Kansas~200K1.16×
06Florida~1.5M1.14×
07Idaho~100K1.13×
08Missouri~300K1.12×
09Washington~400K1.11×
10Oregon~200K1.10×
11Utah~200K1.10×
12Mississippi~200K1.10×
13Ohio~600K1.06×
14North Carolina~500K1.05×
15South Carolina~300K1.05×
16Arkansas~100K1.05×
17California~2M1.04×
18Georgia~500K1.04×
19Colorado~300K1.03×
20Minnesota~300K1.03×
21North Dakota~40K1.03×
22Indiana~300K1.02×
23Wisconsin~300K1.02×
24Tennessee~300K1.00×
25Illinois~600K0.99×
26Michigan~400K0.99×
27Virginia~400K0.99×
28Alaska~40K0.99×
29Pennsylvania~600K0.98×
30Maryland~300K0.98×
31New Mexico~80K0.98×
32Arizona~300K0.96×
33Alabama~200K0.95×
34Oklahoma~200K0.94×
35Iowa~100K0.94×
36Maine~60K0.94×
37Kentucky~200K0.93×
38New Jersey~400K0.92×
39Nevada~200K0.92×
40West Virginia~70K0.92×
41New York~900K0.91×
42Connecticut~200K0.91×
43Delaware~40K0.91×
44South Dakota~40K0.90×
45Washington, District of Columbia~50K0.88×
46Massachusetts~300K0.86×
47Nebraska~70K0.85×
48Texas~1M0.84×
49Rhode Island~50K0.83×
50New Hampshire~50K0.79×
Fig. 06

Affinity by region

Affinity by region — Renting, United States
0.79×1.00×1.32×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Renting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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