Renting Audience in Germany
Renting has an estimated audience of 2,344,540 people in Germany. 59.4% are female, 40.6% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Entertainment, Food and drink, Sports, Outdoor recreation, Arts and music.
The average Renting fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Entertainment, Food and drink, Sports, with strongest over-indexing on Entertainment (1.74× the country average). Demographically, the Renting audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Renting fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 38.7 |
| Estimated audience size | 2,344,540 |
Audience persona
The typical Renting fan in Germany is more female, around 38.7 years old, with strong Career Orientation tendencies and a notable affinity for Entertainment.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 576,383 | 1.12× |
| Bayern | 503,337 | 1.34× |
| Baden-Württemberg | 396,909 | 1.24× |
| Hessen | 244,050 | 1.37× |
| Niedersachsen | 195,328 | 0.86× |
| Berlin | 172,540 | 1.65× |
| Rheinland-Pfalz | 138,625 | 1.18× |
| Sachsen | 95,768 | 0.83× |
| Schleswig-Holstein | 69,384 | 0.82× |
| Brandenburg | 66,445 | 0.91× |
| Hamburg | 65,758 | 1.24× |
| Thüringen | 45,158 | 0.76× |
| Sachsen-Anhalt | 40,146 | 0.66× |
| Mecklenburg-Vorpommern | 27,742 | 0.62× |
| Bremen | 17,223 | 0.86× |
| Saarland | 15,633 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Entertainment | 1.74× | Movies & TV |
| Food and drink | 1.68× | Food & Beverages |
| Sports | 1.79× | Sports |
| Outdoor recreation | 1.84× | Sports |
| Arts and music | 1.7× | Arts & Culture |
| Harry Potter | 1.91× | Movies & TV |
| Music | 1.7× | Business & Career |
| Vehicles | 1.81× | Cars & Mobility |
| Food | 1.7× | Food & Beverages |
| Movies | 1.72× | Movies & TV |
| Reading | 1.68× | Literature |
| Germany | 1.61× | Travel & Leisure |
| Consumer electronics | 1.67× | Technology & Electronics |
| Business and industry | 1.51× | Business & Career |
| Design | 1.66× | Home & Garden |
| Obi (store) | 2.07× | Shopping |
| Shopping | 1.54× | Shopping |
| Pets | 1.75× | Pets & Animals |
| Computers | 1.67× | Technology & Electronics |
| Live events | 1.67× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.48 |
| Indulgence | JOY | 1.47 |
| Luxury Orientation | PREMIUM | 1.43 |
| Design Affinity | PREMIUM | 1.41 |
| Travelling | THRILL | 1.33 |
| Convenience Orientation | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 7.6% |
| United Kingdom | 4.6% |
See Renting audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Renting have in Germany?
Renting has an estimated audience of 2,344,540 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Renting fans?
59.4% of Renting fans are female, 40.6% are male, with an average age of 38.7 years.
Which brands do Renting fans like most?
Renting fans show strongest brand affinity for Entertainment (1.74×), Food and drink (1.68×), and Sports (1.79×) over the country average.
Where do Renting fans live in Germany?
Renting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 576,383), Bayern (reach 503,337), and Baden-Württemberg (reach 396,909). These three regions account for the largest share of the active audience.
What other brands do Renting fans also like?
Beyond Renting itself, the audience over-indexes on Food and drink (1.68×), Sports (1.79×), Outdoor recreation (1.84×), and Arts and music (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Renting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.