A data profile of the people who buy, follow and care about Renting in Spain — modelled from more than twelve digital signal sources. Renting has an estimated audience of 2,002,028 people in Spain.
The average Renting fan in Spain is 45.1 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Used good, Landlord, Home Design, with strongest over-indexing on Used good (1.53× the country average).
Demographically, the Renting audience skews more female with an average age of 45.1, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Renting fan in Spain is more female, around 45.1 years old, with strong DIY Mentality tendencies and a notable affinity for Used good.
The key figures that characterise the Renting profile in Spain.
57.6% are female, 42.4% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 45.1 |
| Estimated audience size | 2,002,028 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Renting audience comes from Spain.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 7.6% |
| United Kingdom | 4.6% |
Where the Renting audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~90K | 1.53× | |
| 02 | Catalonia | ~500K | 1.49× | |
| 03 | Community of Madrid | ~500K | 1.43× | |
| 04 | Comunidad Valenciana | ~300K | 1.25× | |
| 05 | Andalusia | ~400K | 1.11× | |
| 06 | Castilla-La Mancha | ~90K | 1.06× | |
| 07 | Aragon | ~50K | 1.02× | |
| 08 | Region of Murcia | ~70K | 1.01× | |
| 09 | Castile and León | ~80K | 0.95× | |
| 10 | Galicia | ~80K | 0.89× | |
| 11 | Canary Islands | ~80K | 0.84× | |
| 12 | Cantabria | ~20K | 0.82× | |
| 13 | Basque Autonomous Country | ~60K | 0.81× | |
| 14 | La Rioja | ~10K | 0.80× | |
| 15 | Navarre | ~20K | 0.78× | |
| 16 | Principality of Asturias | ~40K | 0.77× | |
| 17 | Extremadura | ~30K | 0.73× |
The strongest cross-interests of the Renting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Landlord | Home & Garden | 2.02× | ||
| 02 | National park | Travel & Leisure | 1.84× | ||
| 03 | Housing estate | Home & Garden | 1.76× | ||
| 04 | Floor | Home & Garden | 1.75× | ||
| 05 | Luxury Lifestyle | Shopping | 1.72× | ||
| 06 | Home decorating ideas | Home & Garden | 1.71× | ||
| 07 | Property finder | Home & Garden | 1.65× | ||
| 08 | Landscaping | Home & Garden | 1.59× | ||
| 09 | Real estate development | Business & Career | 1.56× | ||
| 10 | Gown | Fashion & Accessoires | 1.55× | ||
| 11 | Villa | Travel & Leisure | 1.55× | ||
| 12 | Used good | Politics & Society | 1.53× | ||
| 13 | First-time home buyer grant | Home & Garden | 1.53× | ||
| 14 | Real estate broker | Home & Garden | 1.53× | ||
| 15 | Landscape design | Business & Career | 1.53× | ||
| 16 | Home Design | Home & Garden | 1.52× | ||
| 17 | First-time buyer | Shopping | 1.52× | ||
| 18 | Apartamento | Home & Garden | 1.51× | ||
| 19 | Mortgage calculator | Home & Garden | 1.50× | ||
| 20 | NFL | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.30× | |
| Quality Awareness | PREMIUM | 1.17× | |
| Design Affinity | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.89× | |
| Urban Lifestyle | OPEN | 0.93× | |
| Extroversion | THRILL | 0.93× |
Renting has an estimated audience of 2,002,028 people in Spain, concentrated in Catalonia and Community of Madrid.
57.6% of Renting fans are female, 42.4% are male, with an average age of 45.1 years.
Renting fans show strongest brand affinity for Used good (1.53×), Landlord (2.02×), and Home Design (1.52×) over the country average.
Renting fans in Spain are most concentrated in Catalonia (reach ~500K), Community of Madrid (reach ~500K), and Andalusia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Renting itself, the audience over-indexes on Landlord (2.02×), Home Design (1.52×), Property finder (1.65×), and Floor (1.75×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Renting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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