Rent-to-own Audience in United States

Rent-to-own logo

Rent-to-own has an estimated audience of 9,564,259 people in United States. 58.8% are female, 41.2% are male, average age 38.3. Top regions: Ohio, Kentucky, Texas. Top brand affinities: Craigslist, Lease, Dollar General, House, Real estate broker.

The average Rent-to-own fan in United States is 38.3 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Kentucky, Texas. Top brand affinities include Craigslist, Lease, Dollar General, with strongest over-indexing on Craigslist (2.95× the country average). Demographically, the Rent-to-own audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Risk Appetite, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Rent-to-own fans

Demographic split for Rent-to-own audience in United States
MetricValue
Female58.8%
Male41.2%
Average age38.3
Estimated audience size9,564,259

Audience persona

The typical Rent-to-own fan in United States is more female, around 38.3 years old, with strong Risk Appetite tendencies and a notable affinity for Craigslist.

Top regions in United States

Top regions ranked by reach for Rent-to-own in United States
RegionReachAffinity
Ohio2,130,1877.23×
Kentucky587,7154.9×
Texas563,5660.69×
Florida448,2070.69×
California432,3360.41×
Georgia256,8790.87×
Pennsylvania247,7580.77×
North Carolina230,5430.8×
West Virginia219,8854.94×
New York207,8630.39×
Illinois199,0550.62×
Missouri187,2291.21×
Michigan181,2460.72×
Tennessee179,5250.94×
Indiana170,3880.98×
Virginia146,6190.63×
Louisiana145,1471.18×
Alabama135,1101.01×
Arizona124,4250.64×
South Carolina123,7590.86×
Oklahoma105,8751×
Washington102,1920.53×
Mississippi90,3591.15×
Arkansas90,3241.15×
Wisconsin86,8350.6×
Colorado83,8880.56×
New Jersey81,0940.33×
Idaho80,5661.68×
Maryland74,7760.45×
Iowa69,2470.88×
Kansas69,1190.92×
Oregon67,5070.62×
Massachusetts65,6280.35×
Minnesota58,4340.43×
Utah54,8520.64×
Nevada43,7900.47×
Nebraska43,4950.91×
Connecticut40,8570.43×
New Mexico35,4870.74×
South Dakota23,5501.07×
Hawaii20,9610.51×
Maine20,6800.6×
North Dakota17,2960.88×
New Hampshire15,3900.41×
Montana14,3980.54×
Delaware10,8660.41×
Wyoming10,6150.75×
Alaska10,3820.51×
Rhode Island10,3460.34×
Washington, District of Columbia10,0960.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rent-to-own audience
BrandAffinityCategory
Craigslist2.95×Shopping
Lease3.58×Business & Career
Dollar General2.11×Shopping
House1.59×Home & Garden
Real estate broker2×Home & Garden
Lowe's1.62×Shopping
LinkedIn1.66×Internet & Social Media
AutoZone1.79×Cars & Mobility
Mortgage loans1.87×Business & Career
Dollar Tree1.78×Shopping
Home equity2.89×Home & Garden
CarGurus2.34×Cars & Mobility
Best Buy1.57×Shopping
Rent-A-Center4.18×Home & Garden
Price1.53×Shopping
Facebook Messenger1.85×Internet & Social Media
Apartment1.52×Business & Career
Home Appliances1.52×Home & Garden
Credit Karma2.36×Business & Career
Real property1.94×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rent-to-own audience
TraitClusterScore
Risk AppetiteTHRILL2.28
Healthy LifestyleBALANCE2.05
Quality AwarenessPREMIUM1.33
Family OrientationCONSERVATISM1.32
Luxury OrientationPREMIUM1.2
Price SensitivityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Rent-to-own
CountryShare
United States57.9%
Germany5.9%
Philippines5.8%

See Rent-to-own audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Rent-to-own have in United States?

Rent-to-own has an estimated audience of 9,564,259 people in United States, concentrated in Ohio and Kentucky.

What is the gender split and age of Rent-to-own fans?

58.8% of Rent-to-own fans are female, 41.2% are male, with an average age of 38.3 years.

Which brands do Rent-to-own fans like most?

Rent-to-own fans show strongest brand affinity for Craigslist (2.95×), Lease (3.58×), and Dollar General (2.11×) over the country average.

Where do Rent-to-own fans live in United States?

Rent-to-own fans in United States are most concentrated in Ohio (reach 2,130,187), Kentucky (reach 587,715), and Texas (reach 563,566). These three regions account for the largest share of the active audience.

What other brands do Rent-to-own fans also like?

Beyond Rent-to-own itself, the audience over-indexes on Lease (3.58×), Dollar General (2.11×), House (1.59×), and Real estate broker (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rent-to-own. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.