Rascasse Audience Intelligence

Immobilien Audience in United States

A data profile of the people who buy, follow and care about Immobilien in United States — modelled from more than twelve digital signal sources. Immobilien has an estimated audience of 1,066,519 people in United States.

#8455among Topic in United States#1498in Business & Career

The average Immobilien fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Peter Dinklage, Emilia Clarke, Firefox, with strongest over-indexing on Peter Dinklage (82.66× the country average).

Demographically, the Immobilien audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Immobilien fan in United States is more female, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for Peter Dinklage.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Immobilien profile in United States.

Audience size
1.1M
in United States
Gender
59.0%♀
41.0% male
Age
35.9
average years
Country rank
#22696
Topic in United States
Fig. 01

Search interest · 12-month trend

+612%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Immobilien fans

59.0% are female, 41.0% are male, average age 35.9.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Immobilien audience in United States
MetricValue
Female59.0%
Male41.0%
Average age35.9
Estimated audience size1,066,519
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Immobilien audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3919%
40-4917%
50+14%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Immobilien audience comes from United States.

Worldwide audience distribution share by country for Immobilien
CountryShare
Germany33.3%
Italy11.5%
France7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Immobilien audience in United States is strongest.

Fig. 05

Top regions by affinity

Immobilien fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~8K5.03×
02Kansas~20K2.35×
03Ohio~70K1.99×
04New Mexico~10K1.87×
05New York~100K1.73×
06California~200K1.39×
07Colorado~20K1.37×
08New Hampshire~5K1.28×
09Washington, District of Columbia~4K1.18×
10Alaska~3K1.14×
11New Jersey~30K1.13×
12North Dakota~2K1.10×
13Montana~3K1.07×
14Delaware~3K1.03×
15Nebraska~5K1.00×
16Rhode Island~3K0.99×
17West Virginia~5K0.98×
18South Dakota~2K0.98×
19Hawaii~4K0.97×
20Maine~4K0.97×
21Mississippi~8K0.96×
22Tennessee~20K0.95×
23Idaho~5K0.95×
24Connecticut~10K0.93×
25Virginia~20K0.92×
26Oregon~10K0.90×
27Utah~9K0.90×
28Arkansas~8K0.90×
29Florida~60K0.89×
30Kentucky~10K0.89×
31Iowa~8K0.89×
32Oklahoma~10K0.86×
33Louisiana~10K0.85×
34North Carolina~30K0.84×
35Nevada~9K0.84×
36Illinois~30K0.83×
37Alabama~10K0.83×
38South Carolina~10K0.82×
39Maryland~10K0.81×
40Indiana~20K0.79×
41Missouri~10K0.79×
42Wisconsin~10K0.79×
43Texas~70K0.78×
44Arizona~20K0.78×
45Minnesota~10K0.78×
46Washington~20K0.77×
47Pennsylvania~30K0.76×
48Georgia~30K0.76×
49Massachusetts~20K0.76×
50Michigan~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Immobilien, United States
0.73×1.00×5.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Immobilien audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Immobilien audience
#·InterestCategoryAffinity×
01Peter DinklageMovies & TV82.66×
02Emilia ClarkeMovies & TV55.14×
03John's Incredible PizzaFood & Beverages40.69×
04FirefoxInternet & Social Media28.01×
05Colin FarrellMovies & TV24.73×
06Michael FassbenderMovies & TV20.00×
07PepcoFashion & Accessoires18.31×
08Fantastic Beasts and Where to Find ThemPets & Animals14.65×
09Tower defenseGames14.54×
10Adam LevineMusic & Radio14.51×
11Eddie HallSports13.02×
12European Wax CenterBeauty & Wellness11.18×
13Final FantasyGames6.34×
14Bath and BodyworksShopping4.12×
15High schoolBusiness & Career3.49×
16Game of ThronesMovies & TV2.80×
17Dog walkingPets & Animals2.60×
18Swimming poolSports2.41×
19Nordstrom rackFashion & Accessoires2.36×
20SupermanMovies & TV1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Immobilien audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Immobilien audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.09×
Quality AwarenessPREMIUM1.63×
IndividualismJOY1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Immobilien audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.85×
ExtroversionTHRILL0.88×
SustainabilityBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Immobilien have in United States?

Immobilien has an estimated audience of 1,066,519 people in United States, concentrated in California and New York.

02

What is the gender split and age of Immobilien fans?

59.0% of Immobilien fans are female, 41.0% are male, with an average age of 35.9 years.

03

Which brands do Immobilien fans like most?

Immobilien fans show strongest brand affinity for Peter Dinklage (82.66×), Emilia Clarke (55.14×), and Firefox (28.01×) over the country average.

04

Where do Immobilien fans live in United States?

Immobilien fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Immobilien fans also like?

Beyond Immobilien itself, the audience over-indexes on Emilia Clarke (55.14×), Firefox (28.01×), Colin Farrell (24.73×), and Michael Fassbender (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Immobilien audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Immobilien. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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