Bosnian language Audience in Germany

Bosnian language has an estimated audience of 577,895 people in Germany. 41.5% are female, 58.5% are male, average age 41.9. Top brand affinities: Gil Ofarim, Rossmann, Cockpit, Pillow, Stradivarius.
Top brand affinities include Gil Ofarim, Rossmann, Cockpit, with strongest over-indexing on Gil Ofarim (3.36× the country average). Demographically, the Bosnian language audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Tradition, Need for Security.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Bosnian language fans
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 41.9 |
| Estimated audience size | 577,895 |
Audience persona
The typical Bosnian language fan in Germany is more male, around 41.9 years old, with strong Tradition tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 3.36× | Music & Radio |
| Rossmann | 1.51× | Shopping |
| Cockpit | 11.94× | Travel & Leisure |
| Pillow | 1.87× | Home & Garden |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.9× | Music & Radio |
| Haberler | 1.6× | News |
| De Buyer | 12.63× | Home & Garden |
| Video izle | 3.64× | |
| Natural rubber | 2.26× | Cars & Mobility |
| Justice | 3.59× | Politics & Society |
| Gudrun Sjödén | 2.7× | Fashion & Accessoires |
| Goon | 5.16× | Movies & TV |
| Baiersbronn | 6.85× | Travel & Leisure |
| Miraflores, Guaviare | 18.11× | Travel & Leisure |
| Fast Five | 3.6× | Movies & TV |
| ESN | 5.98× | Health |
| Este, Veneto | 1.68× | Travel & Leisure |
| Fatteh | 6.74× | Food & Beverages |
| Corona (band) | 1.52× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.6 |
| Need for Security | CONSERVATISM | 1.35 |
| Indulgence | JOY | 1.23 |
| Sports Activity | POWER | 1.23 |
| Design Affinity | PREMIUM | 1.2 |
| Family Orientation | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Serbia | 18.4% |
| Germany | 13.8% |
| Bosnia and Herzegovina | 11.3% |
See Bosnian language audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
- French language (3,302,079)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bosnian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.