Rascasse Audience Intelligence

Bosnian language Audience in Germany

A data profile of the people who buy, follow and care about Bosnian language in Germany — modelled from more than twelve digital signal sources. Bosnian language has an estimated audience of 577,895 people in Germany.

#39among Language in Germany#4326among Topic in Germany#500in Politics & Society

The average Bosnian language fan in Germany is 41.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Indoor soccer, Blic, Jutarnji list, with strongest over-indexing on Indoor soccer (45.02× the country average).

Demographically, the Bosnian language audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bosnian language fan in Germany is more male, around 41.9 years old, with strong Tradition tendencies and a notable affinity for Indoor soccer.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bosnian language profile in Germany.

Audience size
578K
in Germany
Gender
41.5%♀
58.5% male
Age
41.9
average years
Country rank
#10434
Topic in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bosnian language fans

41.5% are female, 58.5% are male, average age 41.9.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for Bosnian language audience in Germany
MetricValue
Female41.5%
Male58.5%
Average age41.9
Estimated audience size577,895
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Bosnian language audience in Germany
Age bracketShare%
16-1910%
20-2917%
30-3925%
40-4930%
50+18%
Fig. 04

Worldwide distribution

13.8%

of the worldwide Bosnian language audience comes from Germany.

Worldwide audience distribution share by country for Bosnian language
CountryShare
Serbia18.4%
Germany13.8%
Bosnia and Herzegovina11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bosnian language audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bosnian language fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.27×
02Bayern~100K1.26×
03Hessen~60K1.26×
04Baden-Württemberg~100K1.25×
05Berlin~30K1.23×
06Bremen~5K1.10×
07Saarland~8K1.07×
08Hamburg~10K0.99×
09Rheinland-Pfalz~30K0.97×
10Sachsen-Anhalt~10K0.96×
11Thüringen~10K0.96×
12Mecklenburg-Vorpommern~10K0.95×
13Niedersachsen~50K0.93×
14Brandenburg~20K0.93×
15Schleswig-Holstein~20K0.90×
16Sachsen~20K0.87×
Fig. 06

Affinity by region

Affinity by region — Bosnian language, Germany
0.87×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bosnian language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bosnian language audience
#·InterestCategoryAffinity×
01Indoor soccerSports45.02×
02Luka ModrićSports27.07×
03PulaTravel & Leisure24.33×
04BlicNews22.85×
05Jutarnji listNews20.73×
06Air SerbiaTravel & Leisure20.68×
07Rick AstleyMusic & Radio20.00×
08Per MertesackerSports18.79×
09Edin DžekoSports18.52×
10SloveniaTravel & Leisure15.52×
11MontenegroTravel & Leisure13.41×
12Albania national football teamSports10.59×
13SpVgg Greuther FürthSports9.63×
14Novak DjokovicSports9.62×
15KosovoTravel & Leisure8.49×
16Folk musicMusic & Radio5.69×
17Frauen-BundesligaSports5.30×
18EssoCars & Mobility4.02×
19VacationsTravel & Leisure3.10×
20AutoScout24Cars & Mobility2.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bosnian language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bosnian language audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.27×
Need for SecurityCONSERVATISM1.97×
Quality AwarenessPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bosnian language audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.72×
MindfulnessBALANCE0.76×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bosnian language have in Germany?

Bosnian language has an estimated audience of 577,895 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bosnian language fans?

41.5% of Bosnian language fans are female, 58.5% are male, with an average age of 41.9 years.

03

Which brands do Bosnian language fans like most?

Bosnian language fans show strongest brand affinity for Indoor soccer (45.02×), Blic (22.85×), and Jutarnji list (20.73×) over the country average.

04

Where do Bosnian language fans live in Germany?

Bosnian language fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bosnian language fans also like?

Beyond Bosnian language itself, the audience over-indexes on Blic (22.85×), Jutarnji list (20.73×), Luka Modrić (27.07×), and Slovenia (15.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in Germany

See Bosnian language audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bosnian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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