Bosnian language Audience in Germany
Bosnian language has an estimated audience of 577,895 people in Germany. 41.5% are female, 58.5% are male, average age 41.9. Top brand affinities: Indoor soccer, Blic, Jutarnji list, Slovenia, Montenegro.
Top brand affinities include Indoor soccer, Blic, Jutarnji list, with strongest over-indexing on Indoor soccer (46.05× the country average). Demographically, the Bosnian language audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Tradition, Need for Security.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Bosnian language fans
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 41.9 |
| Estimated audience size | 577,895 |
Audience persona
The typical Bosnian language fan in Germany is more male, around 41.9 years old, with strong Tradition tendencies and a notable affinity for Indoor soccer.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indoor soccer | 46.05× | Sports |
| Blic | 22.57× | News |
| Jutarnji list | 17.54× | News |
| Slovenia | 13.58× | Travel & Leisure |
| Montenegro | 18.15× | Travel & Leisure |
| Edin Džeko | 19.01× | Sports |
| Novak Djokovic | 8.54× | Sports |
| Kosovo | 6.82× | Travel & Leisure |
| Croatia national football team | 13.76× | Sports |
| Poland | 6.64× | Travel & Leisure |
| Bodysuit | 10.84× | Fashion & Accessoires |
| Self care | 3.9× | Health |
| Hundeurlaub | 9.19× | Pets & Animals |
| Croatia Airlines | 22.5× | Travel & Leisure |
| Per Mertesacker | 18.45× | Sports |
| Luka Modrić | 12.11× | Sports |
| Rick Astley | 17.84× | Music & Radio |
| New Look | 9.96× | Fashion & Accessoires |
| Albania national football team | 10.69× | Sports |
| KK Partizan | 18.18× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.6 |
| Need for Security | CONSERVATISM | 1.35 |
| Indulgence | JOY | 1.23 |
| Sports Activity | POWER | 1.23 |
| Design Affinity | PREMIUM | 1.2 |
| Family Orientation | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Serbia | 18.4% |
| Germany | 13.8% |
| Bosnia and Herzegovina | 11.3% |
See Bosnian language audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
- French language (3,302,079)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bosnian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.