Bosnian language Audience in Germany

Bosnian language logo

Bosnian language has an estimated audience of 577,895 people in Germany. 41.5% are female, 58.5% are male, average age 41.9. Top brand affinities: Gil Ofarim, Rossmann, Cockpit, Pillow, Stradivarius.

Top brand affinities include Gil Ofarim, Rossmann, Cockpit, with strongest over-indexing on Gil Ofarim (3.36× the country average). Demographically, the Bosnian language audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Tradition, Need for Security.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Bosnian language fans

Demographic split for Bosnian language audience in Germany
MetricValue
Female41.5%
Male58.5%
Average age41.9
Estimated audience size577,895

Audience persona

The typical Bosnian language fan in Germany is more male, around 41.9 years old, with strong Tradition tendencies and a notable affinity for Gil Ofarim.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bosnian language audience
BrandAffinityCategory
Gil Ofarim3.36×Music & Radio
Rossmann1.51×Shopping
Cockpit11.94×Travel & Leisure
Pillow1.87×Home & Garden
Stradivarius1.97×Shopping
Progressive rock1.9×Music & Radio
Haberler1.6×News
De Buyer12.63×Home & Garden
Video izle3.64×
Natural rubber2.26×Cars & Mobility
Justice3.59×Politics & Society
Gudrun Sjödén2.7×Fashion & Accessoires
Goon5.16×Movies & TV
Baiersbronn6.85×Travel & Leisure
Miraflores, Guaviare18.11×Travel & Leisure
Fast Five3.6×Movies & TV
ESN5.98×Health
Este, Veneto1.68×Travel & Leisure
Fatteh6.74×Food & Beverages
Corona (band)1.52×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bosnian language audience
TraitClusterScore
TraditionCONSERVATISM1.6
Need for SecurityCONSERVATISM1.35
IndulgenceJOY1.23
Sports ActivityPOWER1.23
Design AffinityPREMIUM1.2
Family OrientationCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Bosnian language
CountryShare
Serbia18.4%
Germany13.8%
Bosnia and Herzegovina11.3%

See Bosnian language audiences in other countries

More Language audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bosnian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.