A data profile of the people who buy, follow and care about Albania in Italy — modelled from more than twelve digital signal sources. Albania has an estimated audience of 4,761,398 people in Italy.
The average Albania fan in Italy is 42.3 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Sicilia.
Top brand affinities include Slovenia, Adriatic Sea, Wikipedia, with strongest over-indexing on Slovenia (2.96× the country average).
Demographically, the Albania audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Albania fan in Italy is balanced, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Slovenia.
The key figures that characterise the Albania profile in Italy.
51.1% are female, 48.9% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 42.3 |
| Estimated audience size | 4,761,398 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Albania audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 17.2% |
| Germany | 8.6% |
| United States | 6.6% |
Where the Albania audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.32× | |
| 02 | Sicilia | ~500K | 1.31× | |
| 03 | Tuscany | ~400K | 1.29× | |
| 04 | Emilia-Romagna | ~500K | 1.20× | |
| 05 | Lazio | ~700K | 1.18× | |
| 06 | Puglia | ~400K | 1.13× | |
| 07 | Veneto | ~400K | 1.12× | |
| 08 | Marche | ~100K | 1.08× | |
| 09 | Piedmont | ~400K | 1.04× | |
| 10 | Liguria | ~100K | 1.04× | |
| 11 | Friuli-Venezia Giulia | ~90K | 1.00× | |
| 12 | Umbria | ~80K | 0.98× | |
| 13 | Calabria | ~100K | 0.93× | |
| 14 | Abruzzo | ~100K | 0.93× | |
| 15 | Trentino-Alto Adige/Südtirol | ~80K | 0.92× | |
| 16 | Campania | ~500K | 0.91× | |
| 17 | Basilicata | ~40K | 0.81× | |
| 18 | Sardinia | ~90K | 0.71× | |
| 19 | Molise | ~20K | 0.69× | |
| 20 | Aosta Valley | ~8K | 0.65× |
The strongest cross-interests of the Albania audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beirut | Travel & Leisure | 5.46× | ||
| 02 | Patagonia | Fashion & Accessoires | 3.52× | ||
| 03 | Montenegro | Travel & Leisure | 3.36× | ||
| 04 | Slovenia | Travel & Leisure | 2.96× | ||
| 05 | Adriatic Sea | Travel & Leisure | 2.91× | ||
| 06 | Air conditioning | Technology & Electronics | 2.28× | ||
| 07 | Dream | Health | 2.17× | ||
| 08 | Wikipedia | Internet & Social Media | 1.91× | ||
| 09 | Seaside resort | Travel & Leisure | 1.74× | ||
| 10 | AutoScout24 | Cars & Mobility | 1.73× | ||
| 11 | DAZN | Movies & TV | 1.71× | ||
| 12 | Travel website | Travel & Leisure | 1.66× | ||
| 13 | Subscription business model | Shopping | 1.64× | ||
| 14 | Robert Redford | Movies & TV | 1.60× | ||
| 15 | Charitable organization | Politics & Society | 1.58× | ||
| 16 | Adoption | Kids & Family | 1.58× | ||
| 17 | Nostalgia | Home & Garden | 1.58× | ||
| 18 | Wine cellar | Food & Beverages | 1.56× | ||
| 19 | Coop | Food & Beverages | 1.55× | ||
| 20 | Germany | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.52× | |
| Community Orientation | OPEN | 1.41× | |
| Tradition | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.46× | |
| Indulgence | JOY | 0.77× | |
| Mindfulness | BALANCE | 0.81× |
Albania has an estimated audience of 4,761,398 people in Italy, concentrated in Lombardy and Lazio.
51.1% of Albania fans are female, 48.9% are male, with an average age of 42.3 years.
Albania fans show strongest brand affinity for Slovenia (2.96×), Adriatic Sea (2.91×), and Wikipedia (1.91×) over the country average.
Albania fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Sicilia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Albania itself, the audience over-indexes on Adriatic Sea (2.91×), Wikipedia (1.91×), AutoScout24 (1.73×), and Coop (1.55×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Albania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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