BMW iX3 Audience in Germany
BMW iX3 has an estimated audience of 1,156,681 people in Germany. 34.3% are female, 65.7% are male, average age 39.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Intraocular lens, CAC 40, Eden Lake, I-Witness, Assisi.
The average BMW iX3 fan in Germany is 39.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Intraocular lens, CAC 40, Eden Lake, with strongest over-indexing on Intraocular lens (22.48× the country average). Demographically, the BMW iX3 audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of BMW iX3 fans
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 39.5 |
| Estimated audience size | 1,156,681 |
Audience persona
The typical BMW iX3 fan in Germany is more male, around 39.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Intraocular lens.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 375,945 | 2.02× |
| Nordrhein-Westfalen | 335,572 | 1.33× |
| Baden-Württemberg | 200,938 | 1.27× |
| Niedersachsen | 126,165 | 1.12× |
| Hessen | 120,379 | 1.37× |
| Rheinland-Pfalz | 64,142 | 1.11× |
| Sachsen | 41,385 | 0.73× |
| Berlin | 40,571 | 0.78× |
| Schleswig-Holstein | 39,170 | 0.94× |
| Hamburg | 30,289 | 1.16× |
| Brandenburg | 25,318 | 0.71× |
| Thüringen | 18,600 | 0.63× |
| Sachsen-Anhalt | 15,861 | 0.53× |
| Saarland | 14,285 | 1.01× |
| Mecklenburg-Vorpommern | 12,368 | 0.56× |
| Bremen | 7,277 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Intraocular lens | 22.48× | Health |
| CAC 40 | 2.42× | Business & Career |
| Eden Lake | 7.82× | Movies & TV |
| I-Witness | 14.79× | Movies & TV |
| Assisi | 6.12× | Travel & Leisure |
| Progressive rock | 1.58× | Music & Radio |
| Ma Mère | 10.94× | Movies & TV |
| Hipster | 6.97× | Politics & Society |
| Metamorphoses | 3.07× | Literature |
| Leverage (TV series) | 5.46× | Movies & TV |
| Jonah | 4.56× | |
| Geotourism | 13.47× | Travel & Leisure |
| Equinix | 7.41× | Business & Career |
| Israeli cuisine | 3.59× | Food & Beverages |
| Icon (magazine) | 1.51× | Arts & Culture |
| Acoustic music | 2.27× | Music & Radio |
| Stamp collecting | 2.95× | Home & Garden |
| MK | 1.63× | Music & Radio |
| Home Delivery | 1.53× | Food & Beverages |
| Hypertext | 1.57× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.92 |
| Need for Security | CONSERVATISM | 1.61 |
| Sustainability | BALANCE | 1.53 |
| Early Adopter Mentality | POWER | 1.48 |
| Luxury Orientation | PREMIUM | 1.39 |
| Family Orientation | CONSERVATISM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 23.7% |
| United Kingdom | 7.4% |
| Belgium | 7.2% |
See BMW iX3 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does BMW iX3 have in Germany?
BMW iX3 has an estimated audience of 1,156,681 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of BMW iX3 fans?
34.3% of BMW iX3 fans are female, 65.7% are male, with an average age of 39.5 years.
Which brands do BMW iX3 fans like most?
BMW iX3 fans show strongest brand affinity for Intraocular lens (22.48×), CAC 40 (2.42×), and Eden Lake (7.82×) over the country average.
Where do BMW iX3 fans live in Germany?
BMW iX3 fans in Germany are most concentrated in Bayern (reach 375,945), Nordrhein-Westfalen (reach 335,572), and Baden-Württemberg (reach 200,938). These three regions account for the largest share of the active audience.
What other brands do BMW iX3 fans also like?
Beyond BMW iX3 itself, the audience over-indexes on CAC 40 (2.42×), Eden Lake (7.82×), I-Witness (14.79×), and Assisi (6.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BMW iX3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.