Rascasse Audience Intelligence

BMW iX3 Audience in Germany

A data profile of the people who buy, follow and care about BMW iX3 in Germany — modelled from more than twelve digital signal sources. BMW iX3 has an estimated audience of 1,364,369 people in Germany.

#50among Car type in Germany#27among Car Model in Germany#237in Cars & Mobility

The average BMW iX3 fan in Germany is 38.1 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include BMW X3, Photovoltaic system, Photovoltaics, with strongest over-indexing on BMW X3 (22.88× the country average).

Demographically, the BMW iX3 audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Need for Security, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical BMW iX3 fan in Germany is more male, around 38.1 years old, with strong Need for Security tendencies and a notable affinity for BMW X3.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BMW iX3 profile in Germany.

Audience size
1.4M
in Germany
Gender
25.6%♀
74.4% male
Age
38.1
average years
Country rank
#4872
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+414%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BMW iX3 fans

25.6% are female, 74.4% are male, average age 38.1.

Fig. 02

Gender split

25.6%
Female
74.4%
Male
Demographic split for BMW iX3 audience in Germany
MetricValue
Female25.6%
Male74.4%
Average age38.1
Estimated audience size1,364,369
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the BMW iX3 audience in Germany
Age bracketShare%
16-1924%
20-2919%
30-3919%
40-4920%
50+18%
Fig. 04

Worldwide distribution

23.7%

of the worldwide BMW iX3 audience comes from Germany.

Worldwide audience distribution share by country for BMW iX3
CountryShare
Germany23.7%
United Kingdom7.8%
Belgium7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BMW iX3 audience in Germany is strongest.

Fig. 05

Top regions by affinity

BMW iX3 fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~400K2.05×
02Baden-Württemberg~200K1.33×
03Hessen~100K1.25×
04Nordrhein-Westfalen~300K1.17×
05Hamburg~30K1.07×
06Rheinland-Pfalz~60K1.06×
07Niedersachsen~100K1.04×
08Saarland~10K0.97×
09Schleswig-Holstein~40K0.89×
10Sachsen~40K0.80×
11Berlin~40K0.79×
12Brandenburg~30K0.79×
13Thüringen~20K0.79×
14Bremen~7K0.75×
15Mecklenburg-Vorpommern~10K0.69×
16Sachsen-Anhalt~20K0.64×
Fig. 06

Affinity by region

Affinity by region — BMW iX3, Germany
0.64×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BMW iX3 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BMW iX3 audience
#·InterestCategoryAffinity×
01BMW X3Cars & Mobility22.88×
02BMW iCars & Mobility22.19×
03Tesla Model XCars & Mobility15.53×
04BMW i3Cars & Mobility10.82×
05Tesla Model SCars & Mobility10.26×
06Photovoltaic systemHome & Garden9.38×
07BMW X1Cars & Mobility8.92×
08Opel MokkaCars & Mobility8.35×
09BMW X5Cars & Mobility7.28×
10PaybackShopping6.39×
11PhotovoltaicsHome & Garden6.34×
12Robert RedfordMovies & TV6.01×
13Tesla MotorsCars & Mobility4.17×
14Plug-in hybridCars & Mobility3.79×
15Michael SchumacherSports3.49×
16Electric vehicleCars & Mobility3.42×
17Used carCars & Mobility3.00×
18Efficient energy useTechnology & Electronics2.86×
19Solar energyHome & Garden2.78×
20AutoScout24Cars & Mobility2.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BMW iX3 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BMW iX3 audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.05×
Price SensitivityPREMIUM1.89×
Quality AwarenessPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BMW iX3 audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
MindfulnessBALANCE0.85×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BMW iX3 have in Germany?

BMW iX3 has an estimated audience of 1,364,369 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of BMW iX3 fans?

25.6% of BMW iX3 fans are female, 74.4% are male, with an average age of 38.1 years.

03

Which brands do BMW iX3 fans like most?

BMW iX3 fans show strongest brand affinity for BMW X3 (22.88×), Photovoltaic system (9.38×), and Photovoltaics (6.34×) over the country average.

04

Where do BMW iX3 fans live in Germany?

BMW iX3 fans in Germany are most concentrated in Bayern (reach ~400K), Nordrhein-Westfalen (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do BMW iX3 fans also like?

Beyond BMW iX3 itself, the audience over-indexes on Photovoltaic system (9.38×), Photovoltaics (6.34×), Tesla Model X (15.53×), and BMW i (22.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See BMW iX3 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for BMW iX3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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