Audi Q2 Audience in Germany
Audi Q2 has an estimated audience of 732,583 people in Germany. 31.8% are female, 68.2% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: BMW X1, Volkswagen Tiguan, Dacia Duster, Hyundai Tucson, Nissan Qashqai.
The average Audi Q2 fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include BMW X1, Volkswagen Tiguan, Dacia Duster, with strongest over-indexing on BMW X1 (23.95× the country average). Demographically, the Audi Q2 audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Audi Q2 fans
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 39.2 |
| Estimated audience size | 732,583 |
Audience persona
The typical Audi Q2 fan in Germany is more male, around 39.2 years old, with strong Need for Security tendencies and a notable affinity for BMW X1.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 215,206 | 1.34× |
| Bayern | 155,961 | 1.32× |
| Baden-Württemberg | 113,541 | 1.14× |
| Hessen | 73,662 | 1.32× |
| Niedersachsen | 67,630 | 0.95× |
| Rheinland-Pfalz | 41,519 | 1.13× |
| Berlin | 38,268 | 1.17× |
| Sachsen | 27,723 | 0.77× |
| Schleswig-Holstein | 22,595 | 0.86× |
| Hamburg | 19,743 | 1.19× |
| Brandenburg | 16,843 | 0.74× |
| Thüringen | 15,577 | 0.83× |
| Sachsen-Anhalt | 14,225 | 0.75× |
| Saarland | 9,552 | 1.06× |
| Mecklenburg-Vorpommern | 9,436 | 0.67× |
| Bremen | 4,654 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BMW X1 | 23.95× | Cars & Mobility |
| Volkswagen Tiguan | 13.63× | Cars & Mobility |
| Dacia Duster | 10.73× | Cars & Mobility |
| Hyundai Tucson | 10.72× | Cars & Mobility |
| Nissan Qashqai | 9.48× | Cars & Mobility |
| Nissan X-Trail | 16.75× | Cars & Mobility |
| Opel Mokka | 9.18× | Cars & Mobility |
| Used car | 3.35× | Cars & Mobility |
| BMW X3 | 10.52× | Cars & Mobility |
| Mercedes-Benz GLK-Class | 18.75× | Cars & Mobility |
| Škoda Auto | 3.04× | Cars & Mobility |
| AutoScout24 | 2.36× | Cars & Mobility |
| Ariana Grande | 4.46× | Music & Radio |
| Mini Countryman | 10.09× | Cars & Mobility |
| Hatchback | 3.2× | Cars & Mobility |
| Transfermarkt | 2.17× | Sports |
| Hyundai | 3× | Cars & Mobility |
| SUVs | 2.13× | Cars & Mobility |
| BMW X5 | 5.88× | Cars & Mobility |
| Peugeot | 3.34× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.3 |
| Luxury Orientation | PREMIUM | 1.28 |
| Family Orientation | CONSERVATISM | 1.22 |
| Quality Awareness | PREMIUM | 1.18 |
| Patriotism | CONSERVATISM | 1.16 |
| DIY Mentality | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 16.3% |
| Germany | 14.1% |
| United Kingdom | 13.0% |
See Audi Q2 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Audi Q2 have in Germany?
Audi Q2 has an estimated audience of 732,583 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Audi Q2 fans?
31.8% of Audi Q2 fans are female, 68.2% are male, with an average age of 39.2 years.
Which brands do Audi Q2 fans like most?
Audi Q2 fans show strongest brand affinity for BMW X1 (23.95×), Volkswagen Tiguan (13.63×), and Dacia Duster (10.73×) over the country average.
Where do Audi Q2 fans live in Germany?
Audi Q2 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 215,206), Bayern (reach 155,961), and Baden-Württemberg (reach 113,541). These three regions account for the largest share of the active audience.
What other brands do Audi Q2 fans also like?
Beyond Audi Q2 itself, the audience over-indexes on Volkswagen Tiguan (13.63×), Dacia Duster (10.73×), Hyundai Tucson (10.72×), and Nissan Qashqai (9.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Audi Q2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.