Rascasse Audience Intelligence

Audi Q2 Audience in Germany

A data profile of the people who buy, follow and care about Audi Q2 in Germany — modelled from more than twelve digital signal sources. Audi Q2 has an estimated audience of 754,364 people in Germany.

#118among Car type in Germany#97among Car Model in Germany#389in Cars & Mobility

The average Audi Q2 fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include BMW X1, Volkswagen Tiguan, Hyundai Tucson, with strongest over-indexing on BMW X1 (25.33× the country average).

Demographically, the Audi Q2 audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Audi Q2 fan in Germany is more male, around 39.9 years old, with strong Quality Awareness tendencies and a notable affinity for BMW X1.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audi Q2 profile in Germany.

Audience size
754K
in Germany
Gender
27.2%♀
72.8% male
Age
39.9
average years
Country rank
#8335
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Audi Q2 fans

27.2% are female, 72.8% are male, average age 39.9.

Fig. 02

Gender split

27.2%
Female
72.8%
Male
Demographic split for Audi Q2 audience in Germany
MetricValue
Female27.2%
Male72.8%
Average age39.9
Estimated audience size754,364
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Audi Q2 audience in Germany
Age bracketShare%
16-1920%
20-2917%
30-3919%
40-4923%
50+21%
Fig. 04

Worldwide distribution

14.3%

of the worldwide Audi Q2 audience comes from Germany.

Worldwide audience distribution share by country for Audi Q2
CountryShare
Italy15.8%
Germany14.3%
United Kingdom13.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audi Q2 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Audi Q2 fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.29×
02Nordrhein-Westfalen~200K1.19×
03Hessen~70K1.18×
04Hamburg~20K1.16×
05Saarland~10K1.14×
06Baden-Württemberg~100K1.13×
07Rheinland-Pfalz~40K1.12×
08Berlin~30K1.01×
09Niedersachsen~70K0.98×
10Thüringen~20K0.94×
11Schleswig-Holstein~20K0.89×
12Bremen~6K0.87×
13Sachsen-Anhalt~20K0.82×
14Sachsen~30K0.81×
15Brandenburg~20K0.80×
16Mecklenburg-Vorpommern~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Audi Q2, Germany
0.77×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audi Q2 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audi Q2 audience
#·InterestCategoryAffinity×
01BMW X1Cars & Mobility25.33×
02Mercedes-Benz GLK-ClassCars & Mobility20.94×
03Nissan X-TrailCars & Mobility16.54×
04Volkswagen TiguanCars & Mobility15.60×
05Mini CountrymanCars & Mobility12.35×
06Hyundai TucsonCars & Mobility11.59×
07BMW X3Cars & Mobility11.31×
08Dacia DusterCars & Mobility10.75×
09Opel MokkaCars & Mobility10.68×
10Nissan QashqaiCars & Mobility9.79×
11BMW X6Cars & Mobility9.37×
12Volkswagen TouranCars & Mobility7.82×
13Volkswagen TouaregCars & Mobility7.82×
14BMW X5Cars & Mobility7.32×
15Volkswagen PassatCars & Mobility7.10×
16Used carCars & Mobility3.85×
17Solar energyHome & Garden3.05×
18Efficient energy useTechnology & Electronics2.87×
19AutoScout24Cars & Mobility2.82×
20Škoda AutoCars & Mobility2.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audi Q2 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audi Q2 audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.89×
Need for SecurityCONSERVATISM1.59×
Risk AppetiteTHRILL1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audi Q2 audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
MindfulnessBALANCE0.73×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Audi Q2 have in Germany?

Audi Q2 has an estimated audience of 754,364 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Audi Q2 fans?

27.2% of Audi Q2 fans are female, 72.8% are male, with an average age of 39.9 years.

03

Which brands do Audi Q2 fans like most?

Audi Q2 fans show strongest brand affinity for BMW X1 (25.33×), Volkswagen Tiguan (15.6×), and Hyundai Tucson (11.59×) over the country average.

04

Where do Audi Q2 fans live in Germany?

Audi Q2 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Audi Q2 fans also like?

Beyond Audi Q2 itself, the audience over-indexes on Volkswagen Tiguan (15.6×), Hyundai Tucson (11.59×), Dacia Duster (10.75×), and Opel Mokka (10.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Audi Q2 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Audi Q2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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