BMW iX1 Audience in Germany
BMW iX1 has an estimated audience of 555,557 people in Germany. 34.7% are female, 65.3% are male, average age 40.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: I-Witness, Leverage (TV series), Gil Ofarim, CAC 40, Cocktail.
The average BMW iX1 fan in Germany is 40.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include I-Witness, Leverage (TV series), Gil Ofarim, with strongest over-indexing on I-Witness (19.1× the country average). Demographically, the BMW iX1 audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Luxury Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of BMW iX1 fans
| Metric | Value |
|---|---|
| Female | 34.7% |
| Male | 65.3% |
| Average age | 40.1 |
| Estimated audience size | 555,557 |
Audience persona
The typical BMW iX1 fan in Germany is more male, around 40.1 years old, with strong Luxury Orientation tendencies and a notable affinity for I-Witness.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 169,715 | 1.9× |
| Nordrhein-Westfalen | 158,948 | 1.31× |
| Baden-Württemberg | 106,595 | 1.41× |
| Hessen | 65,830 | 1.55× |
| Niedersachsen | 59,514 | 1.1× |
| Rheinland-Pfalz | 32,729 | 1.18× |
| Berlin | 19,485 | 0.78× |
| Schleswig-Holstein | 19,174 | 0.96× |
| Sachsen | 16,297 | 0.6× |
| Hamburg | 13,879 | 1.11× |
| Brandenburg | 11,623 | 0.67× |
| Thüringen | 8,467 | 0.6× |
| Saarland | 8,039 | 1.18× |
| Sachsen-Anhalt | 6,839 | 0.48× |
| Mecklenburg-Vorpommern | 5,189 | 0.49× |
| Bremen | 3,266 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| I-Witness | 19.1× | Movies & TV |
| Leverage (TV series) | 10.43× | Movies & TV |
| Gil Ofarim | 2× | Music & Radio |
| CAC 40 | 2.07× | Business & Career |
| Cocktail | 1.58× | Food & Beverages |
| Metamorphoses | 4.36× | Literature |
| Equinix | 8.21× | Business & Career |
| Hipster | 5.14× | Politics & Society |
| Academy Award for Best Original Score | 6.61× | Movies & TV |
| Israeli cuisine | 3.86× | Food & Beverages |
| Hammock camping | 4.44× | Travel & Leisure |
| Eden Lake | 3.06× | Movies & TV |
| The Tree of Life (film) | 6.11× | Movies & TV |
| Icon (magazine) | 1.5× | Arts & Culture |
| MK | 1.71× | Music & Radio |
| Jonah | 3.18× | |
| Totally Spies! | 5.51× | Movies & TV |
| Bagdogra Airport | 30.84× | Travel & Leisure |
| Cultural studies | 3.89× | Business & Career |
| Apostrophe | 2.71× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.42 |
| Need for Security | CONSERVATISM | 1.39 |
| Family Orientation | CONSERVATISM | 1.33 |
| Quality Awareness | PREMIUM | 1.28 |
| Indulgence | JOY | 1.27 |
| DIY Mentality | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 20.3% |
| Belgium | 8.0% |
| United Kingdom | 7.0% |
See BMW iX1 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does BMW iX1 have in Germany?
BMW iX1 has an estimated audience of 555,557 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of BMW iX1 fans?
34.7% of BMW iX1 fans are female, 65.3% are male, with an average age of 40.1 years.
Which brands do BMW iX1 fans like most?
BMW iX1 fans show strongest brand affinity for I-Witness (19.1×), Leverage (TV series) (10.43×), and Gil Ofarim (2×) over the country average.
Where do BMW iX1 fans live in Germany?
BMW iX1 fans in Germany are most concentrated in Bayern (reach 169,715), Nordrhein-Westfalen (reach 158,948), and Baden-Württemberg (reach 106,595). These three regions account for the largest share of the active audience.
What other brands do BMW iX1 fans also like?
Beyond BMW iX1 itself, the audience over-indexes on Leverage (TV series) (10.43×), Gil Ofarim (2×), CAC 40 (2.07×), and Cocktail (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BMW iX1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.