Rascasse Audience Intelligence

BMW iX1 Audience in Germany

A data profile of the people who buy, follow and care about BMW iX1 in Germany — modelled from more than twelve digital signal sources. BMW iX1 has an estimated audience of 626,622 people in Germany.

#144among Car type in Germany#125among Car Model in Germany#447in Cars & Mobility

The average BMW iX1 fan in Germany is 39.8 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include BMW X1, Dacia Duster, Hyundai Tucson, with strongest over-indexing on BMW X1 (31.89× the country average).

Demographically, the BMW iX1 audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical BMW iX1 fan in Germany is more male, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for BMW X1.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BMW iX1 profile in Germany.

Audience size
627K
in Germany
Gender
29.6%♀
70.4% male
Age
39.8
average years
Country rank
#9749
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+77%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BMW iX1 fans

29.6% are female, 70.4% are male, average age 39.8.

Fig. 02

Gender split

29.6%
Female
70.4%
Male
Demographic split for BMW iX1 audience in Germany
MetricValue
Female29.6%
Male70.4%
Average age39.8
Estimated audience size626,622
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the BMW iX1 audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4922%
50+22%
Fig. 04

Worldwide distribution

21.7%

of the worldwide BMW iX1 audience comes from Germany.

Worldwide audience distribution share by country for BMW iX1
CountryShare
Germany21.7%
Belgium7.5%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BMW iX1 audience in Germany is strongest.

Fig. 05

Top regions by affinity

BMW iX1 fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.83×
02Hessen~60K1.40×
03Baden-Württemberg~100K1.32×
04Nordrhein-Westfalen~200K1.31×
05Saarland~8K1.26×
06Rheinland-Pfalz~30K1.19×
07Niedersachsen~60K1.14×
08Hamburg~10K1.05×
09Schleswig-Holstein~20K0.96×
10Thüringen~10K0.75×
11Berlin~20K0.74×
12Bremen~3K0.74×
13Brandenburg~10K0.71×
14Sachsen~20K0.62×
15Mecklenburg-Vorpommern~6K0.60×
16Sachsen-Anhalt~8K0.59×
Fig. 06

Affinity by region

Affinity by region — BMW iX1, Germany
0.59×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BMW iX1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BMW iX1 audience
#·InterestCategoryAffinity×
01BMW X1Cars & Mobility31.89×
02Mercedes-Benz GLK-ClassCars & Mobility20.62×
03Nissan X-TrailCars & Mobility16.47×
04Mini CountrymanCars & Mobility12.73×
05BMW X3Cars & Mobility12.41×
06Toni ColletteMovies & TV10.77×
07Dacia DusterCars & Mobility10.66×
08Hyundai TucsonCars & Mobility10.64×
09BMW X6Cars & Mobility10.20×
10Opel MokkaCars & Mobility10.10×
11Nissan QashqaiCars & Mobility8.96×
12BMW X5Cars & Mobility7.94×
13Volkswagen TiguanCars & Mobility7.54×
14Tesla MotorsCars & Mobility4.12×
15Automobile repair shopCars & Mobility4.01×
16Electric vehicleCars & Mobility3.65×
17Plug-in hybridCars & Mobility3.57×
18Used carCars & Mobility3.49×
19Solar energyHome & Garden2.90×
20AutoScout24Cars & Mobility2.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BMW iX1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BMW iX1 audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.89×
Need for SecurityCONSERVATISM1.65×
Risk AppetiteTHRILL1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BMW iX1 audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
Pet OwnershipJOY0.79×
MindfulnessBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BMW iX1 have in Germany?

BMW iX1 has an estimated audience of 626,622 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of BMW iX1 fans?

29.6% of BMW iX1 fans are female, 70.4% are male, with an average age of 39.8 years.

03

Which brands do BMW iX1 fans like most?

BMW iX1 fans show strongest brand affinity for BMW X1 (31.89×), Dacia Duster (10.66×), and Hyundai Tucson (10.64×) over the country average.

04

Where do BMW iX1 fans live in Germany?

BMW iX1 fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do BMW iX1 fans also like?

Beyond BMW iX1 itself, the audience over-indexes on Dacia Duster (10.66×), Hyundai Tucson (10.64×), BMW X3 (12.41×), and Volkswagen Tiguan (7.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See BMW iX1 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for BMW iX1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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