Rascasse Audience Intelligence

The Connaught (hotel) Target Market in United States

A data profile of the people who buy, follow and care about The Connaught (hotel) in United States — modelled from more than twelve digital signal sources. The Connaught (hotel) has an estimated audience of 503,192 people in United States.

#3759among Brand in United States#2933in Travel & Leisure

The average The Connaught (hotel) fan in United States is 42.7 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Ryder Cup, Audi A8, BMW 7 Series, with strongest over-indexing on Ryder Cup (60.12× the country average).

Demographically, the The Connaught (hotel) audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Connaught (hotel) fan in United States is more male, around 42.7 years old, with strong Family Orientation tendencies and a notable affinity for Ryder Cup.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Connaught (hotel) profile in United States.

Audience size
503K
in United States
Gender
44.2%♀
55.8% male
Age
42.7
average years
Country rank
#36501
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Connaught (hotel)

44.2% are female, 55.8% are male, average age 42.7.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for The Connaught (hotel) audience in United States
MetricValue
Female44.2%
Male55.8%
Average age42.7
Estimated audience size503,192
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the The Connaught (hotel) audience in United States
Age bracketShare%
16-1920%
20-2913%
30-3913%
40-4918%
50+36%
Fig. 04

Worldwide distribution

31.1%

of the worldwide The Connaught (hotel) audience comes from United States.

Worldwide audience distribution share by country for The Connaught (hotel)
CountryShare
United Kingdom40.1%
United States31.1%
Canada3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Connaught (hotel) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Connaught (hotel) customers by region in United States
#RegionReachAffinity×
01New York~100K3.77×
02Washington, District of Columbia~6K3.68×
03Connecticut~10K2.21×
04Massachusetts~20K2.14×
05California~100K1.71×
06New Jersey~20K1.70×
07Illinois~20K1.38×
08Florida~50K1.36×
09Virginia~20K1.33×
10Colorado~9K1.15×
11Texas~50K1.10×
12Washington~10K1.05×
13Vermont<1K1.05×
14Georgia~20K1.04×
15Rhode Island~2K1.03×
16Maine~2K1.02×
17Maryland~9K1.01×
18Alaska~1K0.98×
19North Dakota~1K0.98×
20South Carolina~8K0.97×
21Pennsylvania~20K0.95×
22Delaware~1K0.95×
23New Hampshire~2K0.94×
24South Dakota~1K0.94×
25Hawaii~2K0.92×
26Montana~1K0.92×
27North Carolina~10K0.90×
28Tennessee~9K0.90×
29Louisiana~6K0.89×
30West Virginia~2K0.89×
31Oregon~5K0.88×
32Idaho~2K0.87×
33Arizona~9K0.86×
34Nebraska~2K0.86×
35Mississippi~4K0.85×
36New Mexico~2K0.85×
37Nevada~4K0.83×
38Arkansas~4K0.83×
39Iowa~3K0.81×
40Kansas~3K0.81×
41Utah~4K0.79×
42Alabama~6K0.78×
43Oklahoma~4K0.78×
44Missouri~6K0.76×
45Minnesota~6K0.76×
46Kentucky~5K0.76×
47Wisconsin~6K0.71×
48Ohio~10K0.69×
49Indiana~7K0.69×
50Michigan~9K0.67×
Fig. 06

Affinity by region

Affinity by region — The Connaught (hotel), United States
0.67×1.00×3.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Connaught (hotel) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Connaught (hotel) audience
#·InterestCategoryAffinity×
01Audi A8Cars & Mobility223.26×
02Martin KaymerSports152.08×
03Mercedes-Benz S-ClassCars & Mobility104.65×
04BMW 7 SeriesCars & Mobility87.21×
05Restaurant Gordon RamsayFood & Beverages80.35×
06MG CarsCars & Mobility69.33×
07Porsche PanameraCars & Mobility63.42×
08Rolls-Royce GhostCars & Mobility60.62×
09Ryder CupSports60.12×
10Justin RoseSports58.83×
11Mercedes-Benz E-ClassCars & Mobility57.08×
12NetJetsCars & Mobility51.46×
13Roberto CavalliFashion & Accessoires37.15×
14Pebble Beach Golf LinksSports32.29×
15Rolls-Royce Motor CarsCars & Mobility23.55×
16Aston MartinCars & Mobility20.93×
17Tiger WoodsSports18.23×
18Masters TournamentSports16.83×
19CadillacCars & Mobility13.95×
20Tesla MotorsCars & Mobility8.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Connaught (hotel) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Connaught (hotel) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.85×
Career OrientationPOWER2.62×
Quality AwarenessPREMIUM2.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Connaught (hotel) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
Pet OwnershipJOY0.78×
SustainabilityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Connaught (hotel)'s target market in United States?

The Connaught (hotel)'s target market in United States covers an estimated 503,192 people, concentrated in New York and California.

02

What is the gender split and age of The Connaught (hotel) customers?

44.2% of the The Connaught (hotel) audience are female, 55.8% are male, with an average age of 42.7 years.

03

Which brands do The Connaught (hotel) fans like most?

The Connaught (hotel) fans show strongest brand affinity for Ryder Cup (60.12×), Audi A8 (223.26×), and BMW 7 Series (87.21×) over the country average.

04

Where do The Connaught (hotel) fans live in United States?

The Connaught (hotel) fans in United States are most concentrated in New York (reach ~100K), California (reach ~100K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The Connaught (hotel) fans also like?

Beyond The Connaught (hotel) itself, the audience over-indexes on Audi A8 (223.26×), BMW 7 Series (87.21×), Mercedes-Benz S-Class (104.65×), and Justin Rose (58.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Connaught (hotel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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