Dodge Charger (B-body) Audience in United States

Dodge Charger (B-body) logo

Dodge Charger (B-body) has an estimated audience of 2,357,606 people in United States. 28.4% are female, 71.6% are male, average age 34.6. Top regions: Texas, California, Florida. Top brand affinities: The Devil's Rejects, Urban Outfitters, The Halal Guys, Home construction, Tezz.

The average Dodge Charger (B-body) fan in United States is 34.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include The Devil's Rejects, Urban Outfitters, The Halal Guys, with strongest over-indexing on The Devil's Rejects (20× the country average). Demographically, the Dodge Charger (B-body) audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Dodge Charger (B-body) fans

Demographic split for Dodge Charger (B-body) audience in United States
MetricValue
Female28.4%
Male71.6%
Average age34.6
Estimated audience size2,357,606

Audience persona

The typical Dodge Charger (B-body) fan in United States is more male, around 34.6 years old, with strong Risk Appetite tendencies and a notable affinity for The Devil's Rejects.

Top regions in United States

Top regions ranked by reach for Dodge Charger (B-body) in United States
RegionReachAffinity
Texas277,4181.37×
California267,4681.03×
Florida206,7051.3×
New York117,1100.89×
Georgia93,5131.29×
North Carolina89,2431.26×
Illinois83,4061.06×
Pennsylvania75,9990.96×
Ohio73,1461.01×
Arizona64,9111.35×
Michigan60,8050.99×
Tennessee59,0411.25×
Virginia58,5381.02×
New Jersey57,5140.96×
Alabama53,4531.62×
Maryland51,2921.27×
Indiana49,7681.16×
South Carolina42,4851.2×
Washington42,2950.89×
Louisiana41,8091.38×
Missouri40,9411.08×
Kentucky33,8321.14×
Oklahoma33,7481.29×
Massachusetts33,1190.71×
Colorado31,4770.85×
Minnesota29,0360.86×
Wisconsin28,8610.81×
Mississippi28,4081.46×
Nevada25,3501.11×
Arkansas24,3171.25×
Oregon23,0720.85×
Kansas19,4741.05×
Iowa18,2510.94×
Utah18,0720.86×
Connecticut14,3800.61×
New Mexico13,6401.15×
Nebraska12,9511.1×
West Virginia10,2510.93×
Idaho9,5480.81×
Hawaii9,0640.89×
New Hampshire6,1030.66×
Delaware5,8830.9×
Maine5,7070.68×
Washington, District of Columbia5,4210.76×
Rhode Island5,2400.7×
South Dakota4,5810.84×
Montana4,3830.67×
Alaska4,2670.85×
North Dakota3,9930.82×
Wyoming2,3800.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dodge Charger (B-body) audience
BrandAffinityCategory
The Devil's Rejects20×Movies & TV
Urban Outfitters2.71×Shopping
The Halal Guys9.06×Food & Beverages
Home construction1.75×Home & Garden
Tezz8.35×Movies & TV
Telethon12.18×Movies & TV
Pro-Ject4.68×Music & Radio
Combat sport1.7×Sports
Minnesota1.82×Travel & Leisure
Endless Space24.05×Games
Hog Hunting3.36×Sports
Product design1.89×Business & Career
N1 road (South Africa)3.8×Travel & Leisure
Iyanla Vanzant11.63×Business & Career
3D printing2.06×Technology & Electronics
Huevos rancheros21.74×Food & Beverages
Wow! Wow! Wubbzy!6.1×Movies & TV
Racing1.97×Cars & Mobility
Riedel (glass manufacturer)19.33×Home & Garden
Elsword11.47×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dodge Charger (B-body) audience
TraitClusterScore
Risk AppetiteTHRILL1.97
Family OrientationCONSERVATISM1.97
PatriotismCONSERVATISM1.81
Luxury OrientationPREMIUM1.68
IndividualismJOY1.55
LGBTQ+ IdentityOPEN1.41

Worldwide distribution

Worldwide audience distribution share by country for Dodge Charger (B-body)
CountryShare
United States35.0%
Poland8.0%
Brazil7.2%

See Dodge Charger (B-body) audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Dodge Charger (B-body) have in United States?

Dodge Charger (B-body) has an estimated audience of 2,357,606 people in United States, concentrated in Texas and California.

What is the gender split and age of Dodge Charger (B-body) fans?

28.4% of Dodge Charger (B-body) fans are female, 71.6% are male, with an average age of 34.6 years.

Which brands do Dodge Charger (B-body) fans like most?

Dodge Charger (B-body) fans show strongest brand affinity for The Devil's Rejects (20×), Urban Outfitters (2.71×), and The Halal Guys (9.06×) over the country average.

Where do Dodge Charger (B-body) fans live in United States?

Dodge Charger (B-body) fans in United States are most concentrated in Texas (reach 277,418), California (reach 267,468), and Florida (reach 206,705). These three regions account for the largest share of the active audience.

What other brands do Dodge Charger (B-body) fans also like?

Beyond Dodge Charger (B-body) itself, the audience over-indexes on Urban Outfitters (2.71×), The Halal Guys (9.06×), Home construction (1.75×), and Tezz (8.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dodge Charger (B-body). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.