Joe Bastianich Audience in United States

Joe Bastianich logo

Joe Bastianich has an estimated audience of 267,176 people in United States. 50.3% are female, 49.7% are male, average age 34.6. Top regions: California, Texas, New York. Top brand affinities: Greek Gods Yogurt, Oikos Greek Yogurt, Tapioca, Slow Food, Monster movie.

The average Joe Bastianich fan in United States is 34.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Greek Gods Yogurt, Oikos Greek Yogurt, Tapioca, with strongest over-indexing on Greek Gods Yogurt (232.99× the country average). Demographically, the Joe Bastianich audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Person · Subtype: Chef

Demographics of Joe Bastianich fans

Demographic split for Joe Bastianich audience in United States
MetricValue
Female50.3%
Male49.7%
Average age34.6
Estimated audience size267,176

Audience persona

The typical Joe Bastianich fan in United States is balanced, around 34.6 years old, with strong Indulgence tendencies and a notable affinity for Greek Gods Yogurt.

Top regions in United States

Top regions ranked by reach for Joe Bastianich in United States
RegionReachAffinity
California33,6051.14×
Texas21,3780.93×
New York20,8551.4×
Florida15,5470.86×
Ohio13,3801.63×
Illinois9,5941.08×
Pennsylvania9,5481.06×
New Jersey8,0551.19×
Massachusetts7,4731.42×
Arizona7,3101.34×
Michigan7,2671.04×
North Carolina7,2090.9×
Georgia7,1830.87×
Virginia6,1100.94×
Washington6,0551.13×
Indiana4,8881×
Missouri4,8251.12×
Tennessee4,7060.88×
Colorado4,6531.1×
Wisconsin4,3641.09×
Maryland3,9900.87×
Minnesota3,6870.96×
South Carolina3,6210.9×
Connecticut3,5941.34×
Alabama3,4450.92×
Oregon3,4211.12×
Kentucky3,1450.94×
Nevada2,8761.11×
Louisiana2,8090.82×
Oklahoma2,7840.94×
Utah2,3841×
Kansas2,1681.03×
Iowa1,8780.85×
Arkansas1,8440.84×
Idaho1,5571.16×
Mississippi1,4550.66×
New Mexico1,3310.99×
West Virginia1,1460.92×
Hawaii1,1340.99×
New Hampshire1,0671.01×
Nebraska1,0520.79×
Maine1,0221.07×
Rhode Island9411.11×
Delaware6970.95×
Washington, District of Columbia6850.85×
Montana6160.83×
Alaska5390.94×
South Dakota4240.69×
North Dakota4130.75×
Vermont3860.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joe Bastianich audience
BrandAffinityCategory
Greek Gods Yogurt232.99×Food & Beverages
Oikos Greek Yogurt251.99×Food & Beverages
Tapioca132.19×Food & Beverages
Slow Food39.41×Food & Beverages
Monster movie60.51×Movies & TV
Magasin du Nord181.44×Shopping
Kizomba47.72×Music & Radio
Lemon-lime62.06×Home & Garden
Marvel Legends44.24×Movies & TV
Blow (film)32.8×Movies & TV
Lush (band)20.73×Music & Radio
TradeTools122.62×Home & Garden
The Return of the Living Dead91.47×Movies & TV
Callalily27.95×Music & Radio
Dove (chocolate)23.46×Food & Beverages
Alessandro Borghese353.61×Movies & TV
Melbourne Zoo83.65×Travel & Leisure
Little Debbie38.6×Food & Beverages
Food and drink2.38×Food & Beverages
Lemonade12.02×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joe Bastianich audience
TraitClusterScore
IndulgenceJOY4.58
Urban LifestyleOPEN1.63
Luxury OrientationPREMIUM1.55
PatriotismCONSERVATISM1.5
Pet OwnershipJOY1.48
LGBTQ+ IdentityOPEN1.47

Worldwide distribution

Worldwide audience distribution share by country for Joe Bastianich
CountryShare
Italy55.1%
United States18.8%
Canada3.5%

See Joe Bastianich audiences in other countries

More Chef audiences in United States

Frequently asked questions

How many fans does Joe Bastianich have in United States?

Joe Bastianich has an estimated audience of 267,176 people in United States, concentrated in California and Texas.

What is the gender split and age of Joe Bastianich fans?

50.3% of Joe Bastianich fans are female, 49.7% are male, with an average age of 34.6 years.

Which brands do Joe Bastianich fans like most?

Joe Bastianich fans show strongest brand affinity for Greek Gods Yogurt (232.99×), Oikos Greek Yogurt (251.99×), and Tapioca (132.19×) over the country average.

Where do Joe Bastianich fans live in United States?

Joe Bastianich fans in United States are most concentrated in California (reach 33,605), Texas (reach 21,378), and New York (reach 20,855). These three regions account for the largest share of the active audience.

What other brands do Joe Bastianich fans also like?

Beyond Joe Bastianich itself, the audience over-indexes on Oikos Greek Yogurt (251.99×), Tapioca (132.19×), Slow Food (39.41×), and Monster movie (60.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joe Bastianich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.