Rascasse Audience Intelligence

Joe Bastianich Audience in United States

A data profile of the people who buy, follow and care about Joe Bastianich in United States — modelled from more than twelve digital signal sources. Joe Bastianich has an estimated audience of 267,860 people in United States.

#30among Chef in United States#12811among Person in United States#2608in Food & Beverages

The average Joe Bastianich fan in United States is 34.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Greek Gods Yogurt, Oikos Greek Yogurt, Tapioca, with strongest over-indexing on Greek Gods Yogurt (232.99× the country average).

Demographically, the Joe Bastianich audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Joe Bastianich fan in United States is balanced, around 34.6 years old, with strong Pet Ownership tendencies and a notable affinity for Greek Gods Yogurt.

Category: Food & Beverages · Type: Person · Subtype: Chef

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joe Bastianich profile in United States.

Audience size
268K
in United States
Gender
50.3%♀
49.7% male
Age
34.6
average years
Country rank
#51170
Person in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Joe Bastianich fans

50.3% are female, 49.7% are male, average age 34.6.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Joe Bastianich audience in United States
MetricValue
Female50.3%
Male49.7%
Average age34.6
Estimated audience size267,860
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Joe Bastianich audience in United States
Age bracketShare%
16-1934%
20-2921%
30-3915%
40-4914%
50+16%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Joe Bastianich audience comes from United States.

Worldwide audience distribution share by country for Joe Bastianich
CountryShare
Italy53.3%
United States19.5%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joe Bastianich audience in United States is strongest.

Fig. 05

Top regions by affinity

Joe Bastianich fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~10K1.38×
02New York~20K1.37×
03Massachusetts~7K1.32×
04Connecticut~4K1.31×
05New Jersey~8K1.25×
06Arizona~7K1.19×
07Rhode Island<1K1.17×
08Nevada~3K1.13×
09California~30K1.12×
10Washington~6K1.12×
11Idaho~1K1.11×
12Missouri~5K1.10×
13New Hampshire~1K1.09×
14Wisconsin~4K1.06×
15Oregon~3K1.06×
16Maine~1K1.06×
17Pennsylvania~9K1.05×
18Illinois~9K1.05×
19Colorado~4K1.05×
20Michigan~7K1.03×
21Kansas~2K1.03×
22Hawaii~1K1.03×
23Indiana~5K1.00×
24Delaware<1K1.00×
25Minnesota~4K0.98×
26New Mexico~1K0.98×
27Alaska<1K0.98×
28Virginia~6K0.97×
29West Virginia~1K0.97×
30Kentucky~3K0.96×
31Utah~2K0.96×
32Oklahoma~3K0.95×
33Vermont<1K0.95×
34Maryland~4K0.93×
35Montana<1K0.92×
36South Carolina~4K0.91×
37Iowa~2K0.91×
38North Dakota<1K0.91×
39Texas~20K0.90×
40North Carolina~7K0.90×
41Tennessee~5K0.89×
42Alabama~3K0.89×
43Arkansas~2K0.89×
44Washington, District of Columbia<1K0.88×
45South Dakota<1K0.88×
46Florida~20K0.86×
47Georgia~7K0.86×
48Nebraska~1K0.85×
49Louisiana~3K0.84×
50Mississippi~2K0.80×
Fig. 06

Affinity by region

Affinity by region — Joe Bastianich, United States
0.80×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joe Bastianich audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joe Bastianich audience
#·InterestCategoryAffinity×
01Alessandro BorgheseMovies & TV353.61×
02Oikos Greek YogurtFood & Beverages251.99×
03Greek Gods YogurtFood & Beverages232.99×
04Magasin du NordShopping181.44×
05TapiocaFood & Beverages132.19×
06TradeToolsHome & Garden122.62×
07The Return of the Living DeadMovies & TV91.47×
08Melbourne ZooTravel & Leisure83.65×
09Lemon-limeHome & Garden62.06×
10Monster movieMovies & TV60.51×
11KizombaMusic & Radio47.72×
12Marvel LegendsMovies & TV44.24×
13Slow FoodFood & Beverages39.41×
14Little DebbieFood & Beverages38.60×
15Blow (film)Movies & TV32.80×
16CallalilyMusic & Radio27.95×
17Dove (chocolate)Food & Beverages23.46×
18Lush (band)Music & Radio20.73×
19LemonadeFood & Beverages12.02×
20Food and drinkFood & Beverages2.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joe Bastianich audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Joe Bastianich audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.80×
Healthy LifestyleBALANCE1.99×
IndulgenceJOY1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Joe Bastianich audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.80×
Need for SecurityCONSERVATISM0.80×
PatriotismCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Joe Bastianich have in United States?

Joe Bastianich has an estimated audience of 267,860 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Joe Bastianich fans?

50.3% of Joe Bastianich fans are female, 49.7% are male, with an average age of 34.6 years.

03

Which brands do Joe Bastianich fans like most?

Joe Bastianich fans show strongest brand affinity for Greek Gods Yogurt (232.99×), Oikos Greek Yogurt (251.99×), and Tapioca (132.19×) over the country average.

04

Where do Joe Bastianich fans live in United States?

Joe Bastianich fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Joe Bastianich fans also like?

Beyond Joe Bastianich itself, the audience over-indexes on Oikos Greek Yogurt (251.99×), Tapioca (132.19×), Slow Food (39.41×), and Monster movie (60.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Joe Bastianich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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