Rascasse Audience Intelligence

Monster movie Audience in United States

A data profile of the people who buy, follow and care about Monster movie in United States — modelled from more than twelve digital signal sources. Monster movie has an estimated audience of 916,013 people in United States.

#22among Record label in United States#8985among Topic in United States#4618in Movies & TV

The average Monster movie fan in United States is 37.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Andy Serkis, Joe Bastianich, Gladiator (2000 film), with strongest over-indexing on Andy Serkis (69.86× the country average).

Demographically, the Monster movie audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Monster movie fan in United States is more male, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Andy Serkis.

Category: Movies & TV · Type: Topic · Subtype: Record label

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monster movie profile in United States.

Audience size
916K
in United States
Gender
37.5%♀
62.5% male
Age
37.2
average years
Country rank
#25104
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monster movie fans

37.5% are female, 62.5% are male, average age 37.2.

Fig. 02

Gender split

37.5%
Female
62.5%
Male
Demographic split for Monster movie audience in United States
MetricValue
Female37.5%
Male62.5%
Average age37.2
Estimated audience size916,013
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Monster movie audience in United States
Age bracketShare%
16-1923%
20-2921%
30-3922%
40-4919%
50+16%
Fig. 04

Worldwide distribution

30.0%

of the worldwide Monster movie audience comes from United States.

Worldwide audience distribution share by country for Monster movie
CountryShare
United States30.0%
Japan8.1%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monster movie audience in United States is strongest.

Fig. 05

Top regions by affinity

Monster movie fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~6K1.31×
02Oklahoma~10K1.21×
03Idaho~5K1.18×
04Oregon~10K1.17×
05California~100K1.14×
06Kentucky~10K1.14×
07Texas~90K1.12×
08Arizona~20K1.08×
09Nevada~10K1.08×
10West Virginia~5K1.08×
11Colorado~20K1.07×
12Arkansas~8K1.07×
13Washington~20K1.04×
14Missouri~20K1.03×
15Mississippi~8K1.03×
16Montana~3K1.03×
17Ohio~30K1.02×
18Tennessee~20K1.02×
19Indiana~20K1.02×
20Nebraska~5K1.02×
21New Hampshire~4K1.02×
22Maine~3K1.02×
23Illinois~30K1.01×
24Kansas~7K1.01×
25Michigan~20K0.99×
26Florida~60K0.98×
27South Carolina~10K0.98×
28Alabama~10K0.98×
29Utah~8K0.98×
30Rhode Island~3K0.98×
31North Dakota~2K0.98×
32Louisiana~10K0.97×
33Iowa~7K0.97×
34Wisconsin~10K0.96×
35South Dakota~2K0.96×
36New York~50K0.95×
37North Carolina~30K0.95×
38Connecticut~9K0.95×
39Alaska~2K0.95×
40Massachusetts~20K0.93×
41Minnesota~10K0.93×
42Pennsylvania~30K0.92×
43Georgia~30K0.92×
44Vermont~1K0.92×
45Delaware~2K0.89×
46Hawaii~3K0.88×
47Virginia~20K0.87×
48Maryland~10K0.85×
49New Jersey~20K0.83×
50Washington, District of Columbia~2K0.81×
Fig. 06

Affinity by region

Affinity by region — Monster movie, United States
0.81×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monster movie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monster movie audience
#·InterestCategoryAffinity×
01Andy SerkisMovies & TV69.86×
02Joe BastianichFood & Beverages60.51×
03TalentiFood & Beverages30.70×
04Search for extraterrestrial intelligencePolitics & Society20.12×
05RugratsMovies & TV19.79×
06Humanoid robotTechnology & Electronics18.20×
07Freddy vs. JasonMovies & TV16.50×
08Gladiator (2000 film)Movies & TV14.34×
09Brookes BrothersMusic & Radio10.80×
10Halloween Horror NightsMovies & TV8.89×
11Psychological horrorHealth7.34×
12Brittany SnowMovies & TV6.08×
13The ConjuringMovies & TV5.14×
14NASDAQBusiness & Career3.44×
15BeetlejuiceMovies & TV3.40×
16GameStopGames3.09×
17PokémonGames2.86×
18Bass guitarMusic & Radio2.68×
19SupermanMovies & TV2.23×
20Planet FitnessSports2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monster movie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monster movie audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.46×
ExtroversionTHRILL1.48×
PatriotismCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monster movie audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.66×
DIY MentalityTHRILL0.76×
Luxury OrientationPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Monster movie have in United States?

Monster movie has an estimated audience of 916,013 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Monster movie fans?

37.5% of Monster movie fans are female, 62.5% are male, with an average age of 37.2 years.

03

Which brands do Monster movie fans like most?

Monster movie fans show strongest brand affinity for Andy Serkis (69.86×), Joe Bastianich (60.51×), and Gladiator (2000 film) (14.34×) over the country average.

04

Where do Monster movie fans live in United States?

Monster movie fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Monster movie fans also like?

Beyond Monster movie itself, the audience over-indexes on Joe Bastianich (60.51×), Gladiator (2000 film) (14.34×), Rugrats (19.79×), and Superman (2.23×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Record label audiences in United States

See Monster movie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Monster movie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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