Sha Na Na Audience in United States

Sha Na Na logo

Sha Na Na has an estimated audience of 186,468 people in United States. 47.4% are female, 52.6% are male, average age 45.1. Top brand affinities: La Jolla, KiwiCo, Minnesota, Panama, REC TEC Grills.

Top brand affinities include La Jolla, KiwiCo, Minnesota, with strongest over-indexing on La Jolla (20× the country average). Demographically, the Sha Na Na audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Sha Na Na fans

Demographic split for Sha Na Na audience in United States
MetricValue
Female47.4%
Male52.6%
Average age45.1
Estimated audience size186,468

Audience persona

The typical Sha Na Na fan in United States is balanced, around 45.1 years old, with strong Risk Appetite tendencies and a notable affinity for La Jolla.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sha Na Na audience
BrandAffinityCategory
La Jolla20×Travel & Leisure
KiwiCo14.54×Kids & Family
Minnesota3.36×Travel & Leisure
Panama5.57×Travel & Leisure
REC TEC Grills22.13×Sports
Whataburger1.88×Food & Beverages
Home construction1.51×Home & Garden
Mackenzie Foy7.39×Fashion & Accessoires
Jingoism2.03×Politics & Society
Elsword14.31×Games
Anderson Silva (kickboxer)8.61×Sports
Stucco4.77×Home & Garden
Natural rubber1.51×Cars & Mobility
Unique Gifts1.71×Shopping
JibJab4.09×Internet & Social Media
Home staging3.6×Home & Garden
Toros de Tijuana18.15×Sports
Justice1.82×Politics & Society
Penn & Teller5.3×Movies & TV
Personalised Gifts2.76×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sha Na Na audience
TraitClusterScore
Risk AppetiteTHRILL2.16
PatriotismCONSERVATISM2.14
SpiritualityBALANCE1.63
TraditionCONSERVATISM1.49
Urban LifestyleOPEN1.35
IndividualismJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for Sha Na Na
CountryShare
United States65.3%
United Kingdom6.3%
Canada3.9%

See Sha Na Na audiences in other countries

More Singer-songwriter audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Sha Na Na. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.