Sha Na Na Audience in United States

Sha Na Na has an estimated audience of 186,468 people in United States. 47.4% are female, 52.6% are male, average age 45.1. Top brand affinities: Little Richard, Jerry Lee Lewis, Chuck Berry, Colorado Rockies, Buddy Holly.

Top brand affinities include Little Richard, Jerry Lee Lewis, Chuck Berry, with strongest over-indexing on Little Richard (204.82× the country average). Demographically, the Sha Na Na audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Sha Na Na fans

Demographic split for Sha Na Na audience in United States
MetricValue
Female47.4%
Male52.6%
Average age45.1
Estimated audience size186,468

Audience persona

The typical Sha Na Na fan in United States is balanced, around 45.1 years old, with strong Risk Appetite tendencies and a notable affinity for Little Richard.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sha Na Na audience
BrandAffinityCategory
Little Richard204.82×Music & Radio
Jerry Lee Lewis59.87×Music & Radio
Chuck Berry52.44×Music & Radio
Colorado Rockies25.95×Sports
Buddy Holly40.97×Music & Radio
Johnny Cash21.8×Music & Radio
Jessica Alba13.43×Movies & TV
Wendy Williams26.16×Movies & TV
Bounce TV31.45×Movies & TV
Beetlejuice5.96×Movies & TV
Sharon Stone20×Movies & TV
Glam rock22.66×Music & Radio
Thandie Newton20×Movies & TV
Horoscope8.62×Health
Boardwalk Empire20.74×Movies & TV
Robert Redford5.96×Movies & TV
Day trading9.74×Business & Career
Alicia Vikander20×Movies & TV
23andMe13.21×Health
Indianapolis Motor Speedway10.68×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sha Na Na audience
TraitClusterScore
Risk AppetiteTHRILL2.16
PatriotismCONSERVATISM2.14
SpiritualityBALANCE1.63
TraditionCONSERVATISM1.49
Urban LifestyleOPEN1.35
IndividualismJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for Sha Na Na
CountryShare
United States65.3%
United Kingdom6.3%
Canada3.9%

See Sha Na Na audiences in other countries

More Singer-songwriter audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Sha Na Na. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.