Rascasse Audience Intelligence

Virtual channel Audience in United States

A data profile of the people who buy, follow and care about Virtual channel in United States — modelled from more than twelve digital signal sources. Virtual channel has an estimated audience of 32,455,170 people in United States.

#570among Topic in United States#63in Movies & TV

The average Virtual channel fan in United States is 42.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Powerball, Chuck Norris, Real property, with strongest over-indexing on Powerball (2.15× the country average).

Demographically, the Virtual channel audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.

The typical Virtual channel fan in United States is more female, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Powerball.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Virtual channel profile in United States.

Audience size
32.5M
in United States
Gender
60.3%♀
39.7% male
Age
42.8
average years
Country rank
#816
Topic in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Virtual channel fans

60.3% are female, 39.7% are male, average age 42.8.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Virtual channel audience in United States
MetricValue
Female60.3%
Male39.7%
Average age42.8
Estimated audience size32,455,170
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Virtual channel audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3921%
40-4925%
50+26%
Fig. 04

Worldwide distribution

75.0%

of the worldwide Virtual channel audience comes from United States.

Worldwide audience distribution share by country for Virtual channel
CountryShare
United States75.0%
Canada3.8%
United Kingdom2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Virtual channel audience in United States is strongest.

Fig. 05

Top regions by affinity

Virtual channel fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~300K1.23×
02Connecticut~400K1.10×
03Alabama~500K1.08×
04Oregon~400K1.07×
05Wisconsin~500K1.04×
06Missouri~500K1.03×
07Minnesota~500K1.03×
08Indiana~600K1.02×
09Tennessee~700K1.01×
10Maryland~600K1.01×
11Colorado~500K1.01×
12Arizona~700K0.99×
13Massachusetts~600K0.99×
14Michigan~800K0.98×
15Washington~600K0.98×
16New Jersey~800K0.97×
17Virginia~800K0.97×
18Ohio~1M0.96×
19Georgia~1M0.96×
20North Carolina~900K0.96×
21Pennsylvania~1M0.95×
22Illinois~1M0.95×
23Florida~2M0.93×
24New York~1.5M0.93×
25Texas~2.5M0.92×
26California~3M0.88×
Fig. 06

Affinity by region

Affinity by region — Virtual channel, United States
0.88×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Virtual channel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Virtual channel audience
#·InterestCategoryAffinity×
01Hilary DuffMovies & TV3.37×
02Catherine Zeta-JonesMovies & TV3.37×
03Sharon OsbourneMovies & TV3.37×
04Chuck NorrisMovies & TV2.95×
05Navy Federal Credit UnionBusiness & Career2.87×
06Real propertyHome & Garden2.39×
07Mega MillionsGames2.31×
08CBS NewsMovies & TV2.21×
09New York PostNews2.21×
10PowerballGames2.15×
11Bruce WillisMovies & TV2.10×
12Made in USABusiness & Career1.84×
13Michael JacksonMusic & Radio1.81×
14DentistryBusiness & Career1.74×
15GeneticsKids & Family1.72×
16Online newspaperNews1.70×
17Fox News ChannelMovies & TV1.69×
18NostalgiaHome & Garden1.63×
19TMZInternet & Social Media1.56×
20MSNNews1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Virtual channel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Virtual channel audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.35×
Career OrientationPOWER1.34×
Convenience OrientationPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Virtual channel audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Pet OwnershipJOY0.74×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Virtual channel have in United States?

Virtual channel has an estimated audience of 32,455,170 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Virtual channel fans?

60.3% of Virtual channel fans are female, 39.7% are male, with an average age of 42.8 years.

03

Which brands do Virtual channel fans like most?

Virtual channel fans show strongest brand affinity for Powerball (2.15×), Chuck Norris (2.95×), and Real property (2.39×) over the country average.

04

Where do Virtual channel fans live in United States?

Virtual channel fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Virtual channel fans also like?

Beyond Virtual channel itself, the audience over-indexes on Chuck Norris (2.95×), Real property (2.39×), MSN (1.53×), and Fox News Channel (1.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Virtual channel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Virtual channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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