Virtual channel Audience in United States
Virtual channel has an estimated audience of 32,455,170 people in United States. 60.3% are female, 39.7% are male, average age 42.8. Top regions: California, Arkansas, Alabama. Top brand affinities: Google Maps, Capital One, Singer-songwriter, MSN, Indeed.com.
The average Virtual channel fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Arkansas, Alabama. Top brand affinities include Google Maps, Capital One, Singer-songwriter, with strongest over-indexing on Google Maps (3.31× the country average). Demographically, the Virtual channel audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Virtual channel fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 42.8 |
| Estimated audience size | 32,455,170 |
Audience persona
The typical Virtual channel fan in United States is more female, around 42.8 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,099,742 | 0.31× |
| Arkansas | 828,424 | 3.1× |
| Alabama | 771,776 | 1.7× |
| Tennessee | 735,253 | 1.13× |
| Indiana | 711,253 | 1.2× |
| Missouri | 688,824 | 1.32× |
| Florida | 683,534 | 0.31× |
| Texas | 679,611 | 0.24× |
| North Carolina | 661,356 | 0.68× |
| Ohio | 658,672 | 0.66× |
| Georgia | 655,993 | 0.66× |
| Michigan | 655,702 | 0.77× |
| Wisconsin | 652,210 | 1.34× |
| Arizona | 628,097 | 0.95× |
| Pennsylvania | 625,341 | 0.57× |
| Connecticut | 620,182 | 1.91× |
| Oregon | 608,022 | 1.63× |
| Virginia | 600,485 | 0.76× |
| Maryland | 597,468 | 1.07× |
| New Jersey | 596,024 | 0.72× |
| Illinois | 586,532 | 0.54× |
| Minnesota | 582,723 | 1.25× |
| New York | 578,457 | 0.32× |
| Massachusetts | 576,745 | 0.9× |
| Washington | 563,001 | 0.86× |
| Colorado | 561,430 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 3.31× | Internet & Social Media |
| Capital One | 3.37× | Business & Career |
| Singer-songwriter | 3.37× | Music & Radio |
| MSN | 3.09× | News |
| Indeed.com | 2.77× | Business & Career |
| Beetlejuice | 3.06× | Movies & TV |
| Powerball | 2.66× | Games |
| CarGurus | 3.37× | Cars & Mobility |
| Google News | 3.24× | News |
| Diane Keaton | 3.37× | Movies & TV |
| Chuck Norris | 3.37× | Movies & TV |
| Google Flights | 3.05× | Travel & Leisure |
| Aaron Rodgers | 3.37× | Sports |
| Fox News Channel | 1.54× | Movies & TV |
| Planet Fitness | 2.01× | Sports |
| Diabetes mellitus awareness | 3.37× | Health |
| AccuWeather | 3.2× | Home & Garden |
| Circle K | 3.37× | Shopping |
| DeviantArt | 3.37× | Internet & Social Media |
| Staples (Canada) | 2.45× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.2 |
| Risk Appetite | THRILL | 1.11 |
| Family Orientation | CONSERVATISM | 1.06 |
| Need for Security | CONSERVATISM | 1.05 |
| Price Sensitivity | PREMIUM | 1.04 |
| Individualism | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.0% |
| Canada | 3.8% |
| United Kingdom | 2.4% |
See Virtual channel audiences in other countries
More Movies & TV audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Virtual channel have in United States?
Virtual channel has an estimated audience of 32,455,170 people in United States, concentrated in California and Arkansas.
What is the gender split and age of Virtual channel fans?
60.3% of Virtual channel fans are female, 39.7% are male, with an average age of 42.8 years.
Which brands do Virtual channel fans like most?
Virtual channel fans show strongest brand affinity for Google Maps (3.31×), Capital One (3.37×), and Singer-songwriter (3.37×) over the country average.
Where do Virtual channel fans live in United States?
Virtual channel fans in United States are most concentrated in California (reach 1,099,742), Arkansas (reach 828,424), and Alabama (reach 771,776). These three regions account for the largest share of the active audience.
What other brands do Virtual channel fans also like?
Beyond Virtual channel itself, the audience over-indexes on Capital One (3.37×), Singer-songwriter (3.37×), MSN (3.09×), and Indeed.com (2.77×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Virtual channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.