Popularity ranking · Brazil

The 100 most popular Internet & Social Media audiences in Brazil

This curated ranking covers the 100 largest internet & social media audiences in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1.3k internet & social media audiences tracked in Brazil, the 100 ranked here account for the largest measured audience reach. Newslinq, Instagram and WhatsApp lead the list with a combined estimated audience of 99M people. Across all 100 entries the average audience size is 5M, and the largest, Newslinq, reaches around 41M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each internet & social media audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Online marketplace 2.2M 37.2 66.4%
52 Video blog 2.1M 32.4 61.3%
53 Bluesky 2.1M 35.6 55.3% Social media
54 LibraryThing 2M 50.5 100.0%
55 Folha Dirigida 1.9M 35.7 59.2% Newspaper
56 Google Trends 1.9M 44.8 70.9%
57 Google Analytics 1.9M 39.4 53.4%
58 Search engine marketing 1.8M 38.5 54.6%
59 Yahoo! 1.7M 37.4 64.7%
60 Blog 1.7M 41.0 60.3% Content type
61 Online dating service 1.7M 40.1 54.3%
62 Videography 1.7M 38.9 44.8%
63 Frases de Amor 1.6M 36.3 75.2%
64 Funny Videos 1.6M 36.8 56.0% Content type
65 boca rosa 1.5M 37.0 89.3% Social media influencer
66 Internet celebrity 1.5M 43.2 48.4% Content type
67 Playboy 1.5M 27.3 16.7%
68 Hugo Gloss 1.4M 37.0 76.9% Social media influencer
69 OmeTV 1.3M 33.3 53.1%
70 Orkut 1.3M 37.4 68.6%
71 Behance 1.3M 34.0 48.6%
72 Firefox 1.3M 34.4 46.2% Browser
73 Skype 1.3M 35.5 57.3% Communication
74 Opera (web browser) 1.2M 44.1 62.1% Browser
75 Tagged 1.1M 37.4 81.4% Social media

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular internet & social media audiences compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each internet & social media audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest internet & social media audience in Brazil?

Newslinq currently leads with an estimated audience of 41M people in Brazil.

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