Popularity ranking · Brazil

The 100 most popular Internet & Social Media audiences in Brazil

This curated ranking covers the 100 largest internet & social media audiences in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1.3k internet & social media audiences tracked in Brazil, the 100 ranked here account for the largest measured audience reach. Newslinq, Instagram and WhatsApp lead the list with a combined estimated audience of 99M people. Across all 100 entries the average audience size is 5M, and the largest, Newslinq, reaches around 41M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each internet & social media audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Reddit 6M 30.9 69.8% Social media
27 Tumblr 5.7M 33.1 63.8% Social media
28 Tinder 5.4M 28.5 58.4% Dating
29 New media 5.2M 38.6 53.1%
30 Instapaper 5.2M
31 Web portal 5.1M 40.9 58.0%
32 Trello 5M 38.2 56.5% Communication
33 Influencer marketing 4.5M 38.6 60.5% Content type
34 Flickr 4.2M 45.2 64.3% Social media
35 Waze 3.9M 39.6 46.8%
36 Google Chrome 3.3M 41.3 68.1% Browser
37 Digital wallet 3.3M 44.7 54.7%
38 Google Earth 3.2M 44.0 52.6%
39 Revista Fórum 3.1M 43.6 57.2%
40 Practical joke 3.1M 35.2 36.8% Content type
41 Selfie 2.9M 37.5 61.4% Content type
42 PubMed 2.9M 40.8 63.8% Search engine
43 LinkedIn 2.9M 38.9 57.9% Social media
44 GeoGuessr 2.7M 38.5 46.1%
45 DeviantArt 2.5M 32.4 51.4%
46 Discord 2.5M 26.4 55.0%
47 Calvin Kleinen 2.4M 36.7 54.7% Social media influencer
48 WeTransfer 2.4M 30.2 43.4%
49 Snapchat 2.3M 34.6 52.5% Social media
50 Omelete 2.2M 37.2 45.8%

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular internet & social media audiences compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each internet & social media audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest internet & social media audience in Brazil?

Newslinq currently leads with an estimated audience of 41M people in Brazil.

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