Rascasse Audience Intelligence

Hyperlink Audience in Brazil

A data profile of the people who buy, follow and care about Hyperlink in Brazil — modelled from more than twelve digital signal sources. Hyperlink has an estimated audience of 10,810,133 people in Brazil.

#322among Topic in Brazil#13in Internet & Social Media

Hyperlink has an estimated audience of 10,810,133 people in Brazil. 65.9% are female, 34.1% are male, average age 38.6.

Demographically, the Hyperlink audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Community Orientation, Healthy Lifestyle.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hyperlink profile in Brazil.

Audience size
10.8M
in Brazil
Gender
65.9%♀
34.1% male
Age
38.6
average years
Country rank
#492
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hyperlink fans

65.9% are female, 34.1% are male, average age 38.6.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for Hyperlink audience in Brazil
MetricValue
Female65.9%
Male34.1%
Average age38.6
Estimated audience size10,810,133
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Hyperlink audience in Brazil
Age bracketShare%
16-1920%
20-2920%
30-3922%
40-4921%
50+18%
Fig. 04

Worldwide distribution

26.1%

of the worldwide Hyperlink audience comes from Brazil.

Worldwide audience distribution share by country for Hyperlink
CountryShare
Brazil26.1%
Italy20.5%
United States14.6%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hyperlink audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hyperlink audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.20×
Healthy LifestyleBALANCE1.14×
IndividualismJOY1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hyperlink audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.93×
MindfulnessBALANCE0.94×
Early Adopter MentalityPOWER0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in Brazil

See Hyperlink audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Hyperlink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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