Hyperlink Audience in Brazil
Hyperlink has an estimated audience of 10,810,133 people in Brazil. 65.9% are female, 34.1% are male, average age 38.6.
Demographically, the Hyperlink audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Community Orientation, Healthy Lifestyle.
Category: Internet & Social Media · Type: Topic
Demographics of Hyperlink fans
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 38.6 |
| Estimated audience size | 10,810,133 |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.2 |
| Healthy Lifestyle | BALANCE | 1.14 |
| Individualism | JOY | 1.14 |
| Tradition | CONSERVATISM | 1.11 |
| Indulgence | JOY | 1.1 |
| Patriotism | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 26.1% |
| Italy | 20.5% |
| United States | 14.6% |
See Hyperlink audiences in other countries
More Internet & Social Media audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Hyperlink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.