Hyperlink Audience in Germany
Hyperlink has an estimated audience of 803,520 people in Germany. 48.1% are female, 51.9% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mothercare, Natural rubber, Catania, Rhodiola, McGregor, Iowa.
The average Hyperlink fan in Germany is 39.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mothercare, Natural rubber, Catania, with strongest over-indexing on Mothercare (1.9× the country average). Demographically, the Hyperlink audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic
Demographics of Hyperlink fans
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 39.1 |
| Estimated audience size | 803,520 |
Audience persona
The typical Hyperlink fan in Germany is balanced, around 39.1 years old, with strong Sustainability tendencies and a notable affinity for Mothercare.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 192,276 | 1.09× |
| Bayern | 142,526 | 1.1× |
| Baden-Württemberg | 119,932 | 1.09× |
| Niedersachsen | 86,836 | 1.11× |
| Hessen | 80,066 | 1.31× |
| Berlin | 52,590 | 1.46× |
| Rheinland-Pfalz | 40,579 | 1.01× |
| Sachsen | 37,495 | 0.95× |
| Schleswig-Holstein | 27,849 | 0.97× |
| Hamburg | 20,933 | 1.15× |
| Brandenburg | 17,543 | 0.7× |
| Thüringen | 14,795 | 0.72× |
| Sachsen-Anhalt | 14,369 | 0.69× |
| Mecklenburg-Vorpommern | 9,600 | 0.63× |
| Saarland | 9,060 | 0.92× |
| Bremen | 7,468 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 1.9× | Kids & Family |
| Natural rubber | 1.71× | Cars & Mobility |
| Catania | 2.25× | Travel & Leisure |
| Rhodiola | 2.16× | Health |
| McGregor, Iowa | 1.63× | Shopping |
| Caprivi Strip | 1.94× | |
| California University of Pennsylvania | 3.33× | Business & Career |
| Divergent series | 2.93× | Movies & TV |
| Hippocrates | 2.3× | Politics & Society |
| Brookside | 3.04× | Movies & TV |
| Abia State | 2.94× | Travel & Leisure |
| Two-Lane Blacktop | 1.97× | Movies & TV |
| Cadillac Ranch | 1.72× | Cars & Mobility |
| JR Aquino | 1.6× | |
| Stag hunt | 1.86× | Business & Career |
| Dogs Naturally Magazine | 1.73× | Pets & Animals |
| University of Cádiz | 1.71× | Business & Career |
| Mahalakshmi Iyer | 1.52× | Music & Radio |
| Rafael Lovato Jr. | 1.56× | Sports |
| The Macallan distillery | 1.56× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.23 |
| Indulgence | JOY | 1.11 |
| Need for Security | CONSERVATISM | 1.1 |
| Social Media Usage | JOY | 1.08 |
| Family Orientation | CONSERVATISM | 1.05 |
| Early Adopter Mentality | POWER | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 26.2% |
| Italy | 20.5% |
| United States | 14.6% |
See Hyperlink audiences in other countries
More Internet & Social Media audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hyperlink have in Germany?
Hyperlink has an estimated audience of 803,520 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hyperlink fans?
48.1% of Hyperlink fans are female, 51.9% are male, with an average age of 39.1 years.
Which brands do Hyperlink fans like most?
Hyperlink fans show strongest brand affinity for Mothercare (1.9×), Natural rubber (1.71×), and Catania (2.25×) over the country average.
Where do Hyperlink fans live in Germany?
Hyperlink fans in Germany are most concentrated in Nordrhein-Westfalen (reach 192,276), Bayern (reach 142,526), and Baden-Württemberg (reach 119,932). These three regions account for the largest share of the active audience.
What other brands do Hyperlink fans also like?
Beyond Hyperlink itself, the audience over-indexes on Natural rubber (1.71×), Catania (2.25×), Rhodiola (2.16×), and McGregor, Iowa (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hyperlink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.