Hyperlink Audience in Germany
Hyperlink has an estimated audience of 803,520 people in Germany. 48.1% are female, 51.9% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: S.S.C. Napoli, LinkedIn, Ryanair, Meghan Markle, Tour de France.
The average Hyperlink fan in Germany is 39.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include S.S.C. Napoli, LinkedIn, Ryanair, with strongest over-indexing on S.S.C. Napoli (5.71× the country average). Demographically, the Hyperlink audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic
Demographics of Hyperlink fans
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 39.1 |
| Estimated audience size | 803,520 |
Audience persona
The typical Hyperlink fan in Germany is balanced, around 39.1 years old, with strong Sustainability tendencies and a notable affinity for S.S.C. Napoli.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 192,276 | 1.09× |
| Bayern | 142,526 | 1.1× |
| Baden-Württemberg | 119,932 | 1.09× |
| Niedersachsen | 86,836 | 1.11× |
| Hessen | 80,066 | 1.31× |
| Berlin | 52,590 | 1.46× |
| Rheinland-Pfalz | 40,579 | 1.01× |
| Sachsen | 37,495 | 0.95× |
| Schleswig-Holstein | 27,849 | 0.97× |
| Hamburg | 20,933 | 1.15× |
| Brandenburg | 17,543 | 0.7× |
| Thüringen | 14,795 | 0.72× |
| Sachsen-Anhalt | 14,369 | 0.69× |
| Mecklenburg-Vorpommern | 9,600 | 0.63× |
| Saarland | 9,060 | 0.92× |
| Bremen | 7,468 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| S.S.C. Napoli | 5.71× | Sports |
| 1.56× | Internet & Social Media | |
| Ryanair | 1.71× | Travel & Leisure |
| Meghan Markle | 3.28× | Fashion & Accessoires |
| Tour de France | 2.85× | Sports |
| Sports betting | 3.04× | Games |
| Arnold Schwarzenegger | 2.91× | Movies & TV |
| Sun tanning | 2.94× | Beauty & Wellness |
| CC cream | 3.33× | Beauty & Wellness |
| EasyJet | 1.73× | Travel & Leisure |
| Minecraft | 1.97× | Games |
| Yves Rocher (company) | 3.28× | Beauty & Wellness |
| Credit (finance) | 1.5× | Business & Career |
| Climate change | 2.25× | Home & Garden |
| Wizz Air | 1.78× | Travel & Leisure |
| La Roche-Posay | 1.9× | Beauty & Wellness |
| Iron Maiden | 2.09× | Music & Radio |
| FIS Alpine Ski World Cup | 1.94× | Sports |
| Health insurance | 1.71× | Business & Career |
| Real estate investing | 1.69× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.23 |
| Indulgence | JOY | 1.11 |
| Need for Security | CONSERVATISM | 1.1 |
| Social Media Usage | JOY | 1.08 |
| Family Orientation | CONSERVATISM | 1.05 |
| Early Adopter Mentality | POWER | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 26.2% |
| Italy | 20.5% |
| United States | 14.6% |
See Hyperlink audiences in other countries
More Internet & Social Media audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hyperlink have in Germany?
Hyperlink has an estimated audience of 803,520 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hyperlink fans?
48.1% of Hyperlink fans are female, 51.9% are male, with an average age of 39.1 years.
Which brands do Hyperlink fans like most?
Hyperlink fans show strongest brand affinity for S.S.C. Napoli (5.71×), LinkedIn (1.56×), and Ryanair (1.71×) over the country average.
Where do Hyperlink fans live in Germany?
Hyperlink fans in Germany are most concentrated in Nordrhein-Westfalen (reach 192,276), Bayern (reach 142,526), and Baden-Württemberg (reach 119,932). These three regions account for the largest share of the active audience.
What other brands do Hyperlink fans also like?
Beyond Hyperlink itself, the audience over-indexes on LinkedIn (1.56×), Ryanair (1.71×), Meghan Markle (3.28×), and Tour de France (2.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hyperlink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.