Rascasse Audience Intelligence

Hyperlink Audience in Germany

A data profile of the people who buy, follow and care about Hyperlink in Germany — modelled from more than twelve digital signal sources. Hyperlink has an estimated audience of 803,520 people in Germany.

#3591among Topic in Germany#114in Internet & Social Media

The average Hyperlink fan in Germany is 39.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ryanair, Tour de France, Sports betting, with strongest over-indexing on Ryanair (2.24× the country average).

Demographically, the Hyperlink audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hyperlink fan in Germany is balanced, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Ryanair.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hyperlink profile in Germany.

Audience size
804K
in Germany
Gender
48.1%♀
51.9% male
Age
39.1
average years
Country rank
#7864
Topic in Germany
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hyperlink fans

48.1% are female, 51.9% are male, average age 39.1.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Hyperlink audience in Germany
MetricValue
Female48.1%
Male51.9%
Average age39.1
Estimated audience size803,520
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Hyperlink audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3921%
40-4925%
50+16%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Hyperlink audience comes from Germany.

Worldwide audience distribution share by country for Hyperlink
CountryShare
Brazil26.1%
Italy20.5%
United States14.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hyperlink audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hyperlink fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.36×
02Hessen~80K1.24×
03Hamburg~20K1.11×
04Niedersachsen~90K1.10×
05Bayern~100K1.07×
06Baden-Württemberg~100K1.07×
07Nordrhein-Westfalen~200K1.06×
08Bremen~7K1.06×
09Schleswig-Holstein~30K1.00×
10Rheinland-Pfalz~40K0.98×
11Saarland~10K0.98×
12Sachsen~40K0.94×
13Thüringen~20K0.88×
14Brandenburg~20K0.83×
15Sachsen-Anhalt~20K0.83×
16Mecklenburg-Vorpommern~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Hyperlink, Germany
0.82×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hyperlink audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hyperlink audience
#·InterestCategoryAffinity×
01Sports bettingGames3.85×
02Arnold SchwarzeneggerMovies & TV3.05×
03Tour de FranceSports2.98×
04CC creamBeauty & Wellness2.77×
05FIS Alpine Ski World CupSports2.39×
06RyanairTravel & Leisure2.24×
07EasyJetTravel & Leisure2.14×
08Health insuranceBusiness & Career2.11×
09Salma HayekMovies & TV2.03×
10MinecraftGames1.83×
11LinkedInInternet & Social Media1.82×
12Online bankingBusiness & Career1.81×
13Credit (finance)Business & Career1.77×
14Anne HathawayMovies & TV1.73×
15Privacy policyTechnology & Electronics1.72×
16Solar energyHome & Garden1.69×
17Credit cardsBusiness & Career1.65×
18Deutsche BankBusiness & Career1.55×
19Cloud computingTechnology & Electronics1.52×
20Employment agencyBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hyperlink audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hyperlink audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.37×
Convenience OrientationPREMIUM1.33×
TraditionCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hyperlink audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.67×
Price SensitivityPREMIUM0.77×
ExtroversionTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hyperlink have in Germany?

Hyperlink has an estimated audience of 803,520 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hyperlink fans?

48.1% of Hyperlink fans are female, 51.9% are male, with an average age of 39.1 years.

03

Which brands do Hyperlink fans like most?

Hyperlink fans show strongest brand affinity for Ryanair (2.24×), Tour de France (2.98×), and Sports betting (3.85×) over the country average.

04

Where do Hyperlink fans live in Germany?

Hyperlink fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hyperlink fans also like?

Beyond Hyperlink itself, the audience over-indexes on Tour de France (2.98×), Sports betting (3.85×), Solar energy (1.69×), and Arnold Schwarzenegger (3.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in Germany

See Hyperlink audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hyperlink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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