Hyperlink Audience in United States

Hyperlink logo

Hyperlink has an estimated audience of 6,055,578 people in United States. 61.0% are female, 39.0% are male, average age 33.4. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, Beetlejuice, Singer-songwriter.

The average Hyperlink fan in United States is 33.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (3.56× the country average). Demographically, the Hyperlink audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic

Demographics of Hyperlink fans

Demographic split for Hyperlink audience in United States
MetricValue
Female61.0%
Male39.0%
Average age33.4
Estimated audience size6,055,578

Audience persona

The typical Hyperlink fan in United States is more female, around 33.4 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Hyperlink in United States
RegionReachAffinity
California1,013,4021.52×
Texas576,0371.11×
Florida481,3161.17×
New York452,5831.34×
Virginia236,2141.6×
Georgia221,5521.19×
Illinois200,8971×
North Carolina195,1911.07×
Pennsylvania194,6190.95×
New Jersey169,1741.1×
Ohio164,0510.88×
Washington159,8001.32×
Massachusetts154,1751.29×
Michigan144,7860.91×
Arizona129,9541.05×
Maryland127,2521.22×
Tennessee115,3720.95×
Indiana102,3310.93×
Colorado99,3221.04×
Minnesota88,3981.02×
Missouri87,7270.9×
South Carolina87,2580.96×
Alabama81,1820.96×
Oregon77,4361.12×
Wisconsin76,5430.84×
Louisiana75,3210.96×
Kentucky69,6610.92×
Connecticut63,8891.05×
Oklahoma60,2180.9×
Utah59,3721.09×
Nevada55,1470.94×
Arkansas50,4121.01×
Mississippi47,8290.96×
Iowa41,9590.84×
Kansas41,7250.87×
Hawaii32,4701.25×
Washington, District of Columbia31,5031.73×
Nebraska24,2980.8×
New Mexico23,6340.78×
Idaho23,1750.76×
West Virginia23,0890.82×
Rhode Island21,0321.09×
New Hampshire18,7480.79×
Maine17,5610.81×
Delaware14,7820.88×
Alaska11,3530.88×
Montana11,3530.68×
North Dakota9,5120.76×
South Dakota9,1940.66×
Vermont8,1180.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hyperlink audience
BrandAffinityCategory
Google Maps3.56×Internet & Social Media
Capital One3.56×Business & Career
Indeed.com3.56×Business & Career
Beetlejuice3.56×Movies & TV
Singer-songwriter2.59×Music & Radio
CarGurus3.56×Cars & Mobility
Google News3.56×News
Enterprise Rent-A-Car3.56×Cars & Mobility
Aaron Rodgers3.56×Sports
AccuWeather3.56×Home & Garden
Diabetes mellitus awareness3.56×Health
FC Bayern Munich3.56×Sports
Circle K3.56×Shopping
DeviantArt3.56×Internet & Social Media
Bruce Willis3.56×Movies & TV
Livemusic2.56×Music & Radio
Diane Keaton2.84×Movies & TV
Apple Store3.56×Shopping
Khan Academy3.56×Business & Career
Twin Peaks3.56×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hyperlink audience
TraitClusterScore
Need for SecurityCONSERVATISM1.48
Family OrientationCONSERVATISM1.43
Risk AppetiteTHRILL1.33
LGBTQ+ IdentityOPEN1.32
PatriotismCONSERVATISM1.13
Convenience OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Hyperlink
CountryShare
Brazil26.2%
Italy20.5%
United States14.6%

See Hyperlink audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Hyperlink have in United States?

Hyperlink has an estimated audience of 6,055,578 people in United States, concentrated in California and Texas.

What is the gender split and age of Hyperlink fans?

61.0% of Hyperlink fans are female, 39.0% are male, with an average age of 33.4 years.

Which brands do Hyperlink fans like most?

Hyperlink fans show strongest brand affinity for Google Maps (3.56×), Capital One (3.56×), and Indeed.com (3.56×) over the country average.

Where do Hyperlink fans live in United States?

Hyperlink fans in United States are most concentrated in California (reach 1,013,402), Texas (reach 576,037), and Florida (reach 481,316). These three regions account for the largest share of the active audience.

What other brands do Hyperlink fans also like?

Beyond Hyperlink itself, the audience over-indexes on Capital One (3.56×), Indeed.com (3.56×), Beetlejuice (3.56×), and Singer-songwriter (2.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hyperlink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.