Subculture Audience in United States

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Subculture has an estimated audience of 16,894,646 people in United States. 54.1% are female, 45.9% are male, average age 37.2. Top regions: California, Florida, Colorado. Top brand affinities: Israel, UK garage, Dog breed, Combat sport, Product design.

The average Subculture fan in United States is 37.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Colorado. Top brand affinities include Israel, UK garage, Dog breed, with strongest over-indexing on Israel (5.51× the country average). Demographically, the Subculture audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Subculture fans

Demographic split for Subculture audience in United States
MetricValue
Female54.1%
Male45.9%
Average age37.2
Estimated audience size16,894,646

Audience persona

The typical Subculture fan in United States is balanced, around 37.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Subculture in United States
RegionReachAffinity
California3,852,4372.07×
Florida2,495,5442.18×
Colorado2,110,9357.93×
New York1,177,3131.25×
Texas1,100,8110.76×
Tennessee895,4572.64×
Pennsylvania518,8050.91×
Illinois497,7940.88×
New Jersey479,0561.11×
Georgia475,4240.91×
North Carolina454,0840.89×
Ohio384,0460.74×
Michigan344,7970.78×
Virginia301,0370.73×
Washington292,2160.86×
Arizona278,9420.81×
Massachusetts269,4930.81×
Maryland227,0850.78×
Indiana220,9170.72×
Missouri212,0740.78×
Wisconsin183,0310.72×
Minnesota179,4080.74×
South Carolina177,0140.7×
Oregon174,7720.9×
Louisiana171,6830.79×
Alabama160,8620.68×
Mississippi138,4680.99×
Kentucky137,9460.65×
Nevada135,0810.83×
Oklahoma129,1310.69×
Arkansas123,0130.88×
Iowa119,5490.86×
Connecticut114,9020.68×
Kansas97,8360.73×
Utah86,4520.57×
West Virginia65,0210.83×
New Mexico64,8140.76×
Hawaii62,9090.87×
Nebraska60,9230.72×
Idaho57,1380.67×
New Hampshire45,7980.69×
Rhode Island41,7200.78×
Washington, District of Columbia38,3070.75×
Delaware36,6140.79×
Maine32,5220.54×
North Dakota25,4270.73×
Alaska25,1170.69×
Montana22,8080.49×
South Dakota22,5120.58×
Vermont18,8760.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Subculture audience
BrandAffinityCategory
Israel5.51×Travel & Leisure
UK garage9×Music & Radio
Dog breed1.62×Pets & Animals
Combat sport1.99×Sports
Product design2.04×Business & Career
Bank account2.52×Business & Career
Isometric exercise7.29×Sports
Natural rubber1.61×Cars & Mobility
Joshua Jackson3.45×Movies & TV
Jeep Grand Cherokee (WJ)4.46×Cars & Mobility
Winemaking3.21×Food & Beverages
Home staging3.34×Home & Garden
Jezebel (film)4.14×Movies & TV
Kendra Scott1.64×Fashion & Accessoires
Emilio Estefan7.95×Music & Radio
Pro-Ject2.18×Music & Radio
Captain America (1990 film)2.39×Movies & TV
Nuts (film)2.99×Movies & TV
Nebraska Cornhuskers football1.79×Sports
Ludo (board game)5.52×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Subculture audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.13
TraditionCONSERVATISM1.79
ExtroversionTHRILL1.77
Community OrientationOPEN1.64
Early Adopter MentalityPOWER1.45
Pet OwnershipJOY1.34

Worldwide distribution

Worldwide audience distribution share by country for Subculture
CountryShare
United States33.2%
United Kingdom7.3%
Mexico7.2%

See Subculture audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Subculture have in United States?

Subculture has an estimated audience of 16,894,646 people in United States, concentrated in California and Florida.

What is the gender split and age of Subculture fans?

54.1% of Subculture fans are female, 45.9% are male, with an average age of 37.2 years.

Which brands do Subculture fans like most?

Subculture fans show strongest brand affinity for Israel (5.51×), UK garage (9×), and Dog breed (1.62×) over the country average.

Where do Subculture fans live in United States?

Subculture fans in United States are most concentrated in California (reach 3,852,437), Florida (reach 2,495,544), and Colorado (reach 2,110,935). These three regions account for the largest share of the active audience.

What other brands do Subculture fans also like?

Beyond Subculture itself, the audience over-indexes on UK garage (9×), Dog breed (1.62×), Combat sport (1.99×), and Product design (2.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Subculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.