Rascasse Audience Intelligence

Subculture Audience in United States

A data profile of the people who buy, follow and care about Subculture in United States — modelled from more than twelve digital signal sources. Subculture has an estimated audience of 16,894,646 people in United States.

#1389among Topic in United States#128in Music & Radio

The average Subculture fan in United States is 37.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Colorado, Florida.

Top brand affinities include Superman, Fandom, Radio, with strongest over-indexing on Superman (1.96× the country average).

Demographically, the Subculture audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Subculture fan in United States is balanced, around 37.2 years old, with strong Community Orientation tendencies and a notable affinity for Superman.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Subculture profile in United States.

Audience size
16.9M
in United States
Gender
54.1%♀
45.9% male
Age
37.2
average years
Country rank
#2029
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Subculture fans

54.1% are female, 45.9% are male, average age 37.2.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Subculture audience in United States
MetricValue
Female54.1%
Male45.9%
Average age37.2
Estimated audience size16,894,646
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Subculture audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3918%
40-4918%
50+18%
Fig. 04

Worldwide distribution

33.2%

of the worldwide Subculture audience comes from United States.

Worldwide audience distribution share by country for Subculture
CountryShare
United States33.2%
United Kingdom7.3%
Mexico7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Subculture audience in United States is strongest.

Fig. 05

Top regions by affinity

Subculture fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~3M10.64×
02Tennessee~700K2.06×
03Florida~2.5M1.97×
04California~3.5M1.94×
05New York~1.5M1.64×
06New Jersey~400K1.00×
07Delaware~50K1.00×
08Hawaii~70K0.98×
09Mississippi~100K0.94×
10North Dakota~30K0.94×
11Iowa~100K0.91×
12Arkansas~100K0.90×
13Alaska~30K0.90×
14Pennsylvania~500K0.89×
15Vermont~30K0.88×
16West Virginia~70K0.87×
17Rhode Island~50K0.87×
18South Dakota~30K0.87×
19Nevada~100K0.86×
20North Carolina~400K0.85×
21New Mexico~70K0.85×
22New Hampshire~60K0.85×
23Illinois~500K0.84×
24Oregon~200K0.84×
25Montana~40K0.82×
26Georgia~400K0.81×
27Kansas~100K0.81×
28Nebraska~70K0.81×
29Idaho~70K0.81×
30Washington, District of Columbia~40K0.81×
31Texas~1M0.80×
32Maine~50K0.79×
33Missouri~200K0.78×
34Washington~300K0.77×
35Wisconsin~200K0.77×
36Indiana~200K0.76×
37Maryland~200K0.76×
38South Carolina~200K0.76×
39Louisiana~200K0.76×
40Oklahoma~100K0.76×
41Arizona~300K0.75×
42Minnesota~200K0.75×
43Michigan~300K0.74×
44Kentucky~200K0.74×
45Massachusetts~200K0.73×
46Ohio~400K0.72×
47Virginia~300K0.72×
48Connecticut~100K0.72×
49Alabama~200K0.71×
50Utah~100K0.70×
Fig. 06

Affinity by region

Affinity by region — Subculture, United States
0.70×1.00×10.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Subculture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Subculture audience
#·InterestCategoryAffinity×
01International educationBusiness & Career6.18×
02Gender studiesPolitics & Society5.40×
03Goth subcultureFashion & Accessoires4.96×
04FandomLiterature4.22×
05Scarface (1983 film)Movies & TV3.99×
06Rick and MortyMovies & TV3.60×
07BritpopMusic & Radio3.46×
08DC ComicsLiterature3.19×
09Web serverTechnology & Electronics2.85×
10Folk musicMusic & Radio2.75×
11Britney SpearsMusic & Radio2.48×
12RadioTechnology & Electronics2.38×
13Anime and manga fandomLiterature2.28×
14Digital photographyBusiness & Career2.04×
15InnovationBusiness & Career2.01×
16SupermanMovies & TV1.96×
17Real propertyHome & Garden1.86×
18BatmanMovies & TV1.79×
19MangaLiterature1.77×
20ActivismPolitics & Society1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Subculture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Subculture audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.05×
TraditionCONSERVATISM1.82×
PatriotismCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Subculture audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.74×
Healthy LifestyleBALANCE0.92×
Career OrientationPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Subculture have in United States?

Subculture has an estimated audience of 16,894,646 people in United States, concentrated in California and Colorado.

02

What is the gender split and age of Subculture fans?

54.1% of Subculture fans are female, 45.9% are male, with an average age of 37.2 years.

03

Which brands do Subculture fans like most?

Subculture fans show strongest brand affinity for Superman (1.96×), Fandom (4.22×), and Radio (2.38×) over the country average.

04

Where do Subculture fans live in United States?

Subculture fans in United States are most concentrated in California (reach ~3.5M), Colorado (reach ~3M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Subculture fans also like?

Beyond Subculture itself, the audience over-indexes on Fandom (4.22×), Radio (2.38×), Britney Spears (2.48×), and Goth subculture (4.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Subculture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Subculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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