Rascasse Audience Intelligence

Subculture Audience in Germany

A data profile of the people who buy, follow and care about Subculture in Germany — modelled from more than twelve digital signal sources. Subculture has an estimated audience of 1,568,337 people in Germany.

#2333among Topic in Germany#382in Music & Radio

The average Subculture fan in Germany is 36.4 years old, more female, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern.

Top brand affinities include 1970s in music, Tagesschau, Batman, with strongest over-indexing on 1970s in music (15.94× the country average).

Demographically, the Subculture audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Subculture fan in Germany is more female, around 36.4 years old, with strong Extroversion tendencies and a notable affinity for 1970s in music.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Subculture profile in Germany.

Audience size
1.6M
in Germany
Gender
55.8%♀
44.2% male
Age
36.4
average years
Country rank
#4276
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Subculture fans

55.8% are female, 44.2% are male, average age 36.4.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Subculture audience in Germany
MetricValue
Female55.8%
Male44.2%
Average age36.4
Estimated audience size1,568,337
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Subculture audience in Germany
Age bracketShare%
16-1927%
20-2920%
30-3920%
40-4920%
50+14%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Subculture audience comes from Germany.

Worldwide audience distribution share by country for Subculture
CountryShare
United States33.2%
United Kingdom7.3%
Mexico7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Subculture audience in Germany is strongest.

Fig. 05

Top regions by affinity

Subculture fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~100K3.43×
02Niedersachsen~500K3.08×
03Bremen~10K1.06×
04Hamburg~30K0.95×
05Sachsen~70K0.88×
06Berlin~60K0.87×
07Nordrhein-Westfalen~300K0.81×
08Thüringen~30K0.80×
09Brandenburg~40K0.79×
10Saarland~20K0.79×
11Schleswig-Holstein~40K0.76×
12Mecklenburg-Vorpommern~20K0.76×
13Bayern~200K0.75×
14Hessen~80K0.65×
15Rheinland-Pfalz~50K0.65×
16Baden-Württemberg~100K0.61×
Fig. 06

Affinity by region

Affinity by region — Subculture, Germany
0.61×1.00×3.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Subculture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Subculture audience
#·InterestCategoryAffinity×
011970s in musicMusic & Radio15.94×
02Yorgos LanthimosMovies & TV15.15×
03Scarface (1983 film)Movies & TV7.59×
04Italo discoMusic & Radio7.16×
05Video editingTechnology & Electronics5.00×
06Gothic fashionFashion & Accessoires4.64×
07Non-alcoholic beverageFood & Beverages3.70×
08Tour de FranceSports3.24×
09Anime conventionLiterature3.20×
10Robert RedfordMovies & TV2.96×
11SupermanMovies & TV2.73×
12BatmanMovies & TV2.58×
13HugendubelShopping2.33×
14TagesschauMovies & TV2.01×
15TattoosFashion & Accessoires1.89×
16RedditInternet & Social Media1.83×
17VacationsTravel & Leisure1.79×
18NatureHome & Garden1.70×
19RyanairTravel & Leisure1.64×
20Müller (company)Food & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Subculture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Subculture audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.14×
Community OrientationOPEN1.72×
Risk AppetiteTHRILL1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Subculture audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
Price SensitivityPREMIUM0.76×
IndulgenceJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Subculture have in Germany?

Subculture has an estimated audience of 1,568,337 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Subculture fans?

55.8% of Subculture fans are female, 44.2% are male, with an average age of 36.4 years.

03

Which brands do Subculture fans like most?

Subculture fans show strongest brand affinity for 1970s in music (15.94×), Tagesschau (2.01×), and Batman (2.58×) over the country average.

04

Where do Subculture fans live in Germany?

Subculture fans in Germany are most concentrated in Niedersachsen (reach ~500K), Nordrhein-Westfalen (reach ~300K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Subculture fans also like?

Beyond Subculture itself, the audience over-indexes on Tagesschau (2.01×), Batman (2.58×), Superman (2.73×), and Italo disco (7.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Subculture audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Subculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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