Subculture Audience in Germany
Subculture has an estimated audience of 1,568,337 people in Germany. 55.8% are female, 44.2% are male, average age 36.4. Top regions: Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Dog breed, KLIX (AM), Israel, Škoda Kodiaq, Commercial mortgage.
The average Subculture fan in Germany is 36.4 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Dog breed, KLIX (AM), Israel, with strongest over-indexing on Dog breed (2.84× the country average). Demographically, the Subculture audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Subculture fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 36.4 |
| Estimated audience size | 1,568,337 |
Audience persona
The typical Subculture fan in Germany is more female, around 36.4 years old, with strong Tradition tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 474,907 | 3.12× |
| Nordrhein-Westfalen | 301,537 | 0.88× |
| Bayern | 177,128 | 0.7× |
| Baden-Württemberg | 132,768 | 0.62× |
| Sachsen-Anhalt | 126,003 | 3.1× |
| Hessen | 76,515 | 0.64× |
| Sachsen | 70,164 | 0.91× |
| Berlin | 65,156 | 0.93× |
| Rheinland-Pfalz | 48,359 | 0.62× |
| Schleswig-Holstein | 42,060 | 0.75× |
| Brandenburg | 37,861 | 0.78× |
| Hamburg | 35,308 | 1× |
| Thüringen | 28,121 | 0.7× |
| Mecklenburg-Vorpommern | 18,099 | 0.6× |
| Bremen | 14,495 | 1.08× |
| Saarland | 9,686 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.84× | Pets & Animals |
| KLIX (AM) | 4.91× | Music & Radio |
| Israel | 3.04× | Travel & Leisure |
| Škoda Kodiaq | 3.07× | Cars & Mobility |
| Commercial mortgage | 2.89× | Business & Career |
| Progressive rock | 1.94× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Product design | 1.6× | Business & Career |
| Home Delivery | 2.7× | Food & Beverages |
| Urban horticulture | 1.61× | Home & Garden |
| Snow White (Fables) | 1.67× | Literature |
| Natural rubber | 1.55× | Cars & Mobility |
| Volvo V60 | 3.05× | Cars & Mobility |
| Minestrone | 1.64× | Food & Beverages |
| Corfu (regional unit) | 1.81× | Travel & Leisure |
| Kodi (software) | 1.63× | Technology & Electronics |
| Celtic mythology | 2.86× | Arts & Culture |
| Hobby Lobby | 3.58× | Home & Garden |
| Cachorro | 1.77× | Pets & Animals |
| Keeper (password manager) | 2.09× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.69 |
| LGBTQ+ Identity | OPEN | 1.55 |
| Extroversion | THRILL | 1.54 |
| Pet Ownership | JOY | 1.47 |
| Sports Activity | POWER | 1.47 |
| Community Orientation | OPEN | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.2% |
| United Kingdom | 7.3% |
| Mexico | 7.2% |
See Subculture audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Subculture have in Germany?
Subculture has an estimated audience of 1,568,337 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Subculture fans?
55.8% of Subculture fans are female, 44.2% are male, with an average age of 36.4 years.
Which brands do Subculture fans like most?
Subculture fans show strongest brand affinity for Dog breed (2.84×), KLIX (AM) (4.91×), and Israel (3.04×) over the country average.
Where do Subculture fans live in Germany?
Subculture fans in Germany are most concentrated in Niedersachsen (reach 474,907), Nordrhein-Westfalen (reach 301,537), and Bayern (reach 177,128). These three regions account for the largest share of the active audience.
What other brands do Subculture fans also like?
Beyond Subculture itself, the audience over-indexes on KLIX (AM) (4.91×), Israel (3.04×), Škoda Kodiaq (3.07×), and Commercial mortgage (2.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Subculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.