A data profile of the people who buy, follow and care about Subculture in Spain — modelled from more than twelve digital signal sources. Subculture has an estimated audience of 2,999,944 people in Spain.
Subculture has an estimated audience of 2,999,944 people in Spain. 62.9% are female, 37.1% are male, average age 46.0. Top brand affinities: John Cena, Gypsy style, Video editing, Hippie, IBEX 35.
Top brand affinities include John Cena, Gypsy style, Video editing, with strongest over-indexing on John Cena (9.31× the country average).
Demographically, the Subculture audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Individualism, Extroversion.
The typical Subculture fan in Spain is more female, around 46.0 years old, with strong Individualism tendencies and a notable affinity for John Cena.
The key figures that characterise the Subculture profile in Spain.
62.9% are female, 37.1% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 46.0 |
| Estimated audience size | 2,999,944 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 34% |
of the worldwide Subculture audience comes from Spain.
| Country | Share |
|---|---|
| United States | 33.2% |
| United Kingdom | 7.3% |
| Mexico | 7.2% |
The strongest cross-interests of the Subculture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Cena | Sports | 9.31× | ||
| 02 | Italo disco | Music & Radio | 8.01× | ||
| 03 | Nikon | Technology & Electronics | 7.24× | ||
| 04 | Canon | Technology & Electronics | 6.75× | ||
| 05 | Hippie | Politics & Society | 5.96× | ||
| 06 | Gypsy style | Fashion & Accessoires | 5.47× | ||
| 07 | Video editing | Technology & Electronics | 5.38× | ||
| 08 | Satire | Literature | 4.49× | ||
| 09 | Folk music | Music & Radio | 3.02× | ||
| 10 | Digital art | Arts & Culture | 2.66× | ||
| 11 | Travel website | Travel & Leisure | 2.13× | ||
| 12 | MSN | News | 2.05× | ||
| 13 | Superman | Movies & TV | 2.04× | ||
| 14 | Wikipedia | Internet & Social Media | 2.04× | ||
| 15 | Innovation | Business & Career | 1.99× | ||
| 16 | IBEX 35 | Business & Career | 1.89× | ||
| 17 | Julio Iglesias | Music & Radio | 1.76× | ||
| 18 | Caixabank | Business & Career | 1.67× | ||
| 19 | Movistar+ | Movies & TV | 1.51× | ||
| 20 | Happiness | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.74× | |
| Extroversion | THRILL | 1.70× | |
| Early Adopter Mentality | POWER | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Quality Awareness | PREMIUM | 0.69× | |
| Creativity | OPEN | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Subculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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