Rascasse Audience Intelligence

Daily Mail Audience in Germany

A data profile of the people who buy, follow and care about Daily Mail in Germany — modelled from more than twelve digital signal sources. Daily Mail has an estimated audience of 1,769,537 people in Germany.

#15among Newspaper in Germany#122among Website / Newspaper / Magazine in Germany#40in News

The average Daily Mail fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Success (magazine), Leisure, Animal, with strongest over-indexing on Success (magazine) (23.86× the country average).

Demographically, the Daily Mail audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Daily Mail fan in Germany is more male, around 39.7 years old, with strong Community Orientation tendencies and a notable affinity for Success (magazine).

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Daily Mail profile in Germany.

Audience size
1.8M
in Germany
Gender
42.6%♀
57.4% male
Age
39.7
average years
Country rank
#3797
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Daily Mail

42.6% are female, 57.4% are male, average age 39.7.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for Daily Mail audience in Germany
MetricValue
Female42.6%
Male57.4%
Average age39.7
Estimated audience size1,769,537
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Daily Mail audience in Germany
Age bracketShare%
16-1913%
20-2923%
30-3924%
40-4922%
50+17%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Daily Mail audience comes from Germany.

Worldwide audience distribution share by country for Daily Mail
CountryShare
United States37.8%
United Kingdom15.0%
Australia6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Daily Mail audience in Germany is strongest.

Fig. 05

Top regions by affinity

Daily Mail fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.62×
02Hessen~200K1.58×
03Bayern~400K1.48×
04Hamburg~60K1.44×
05Bremen~20K1.19×
06Nordrhein-Westfalen~400K1.13×
07Baden-Württemberg~300K1.13×
08Rheinland-Pfalz~100K1.13×
09Niedersachsen~200K1.02×
10Schleswig-Holstein~60K0.98×
11Brandenburg~40K0.72×
12Sachsen~50K0.58×
13Mecklenburg-Vorpommern~20K0.56×
14Saarland~10K0.56×
15Thüringen~20K0.53×
16Sachsen-Anhalt~20K0.39×
Fig. 06

Affinity by region

Affinity by region — Daily Mail, Germany
0.39×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Daily Mail audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Daily Mail audience
#·InterestCategoryAffinity×
01Success (magazine)Business & Career23.86×
02Viral videoInternet & Social Media4.69×
03Social networking serviceTechnology & Electronics2.85×
04FC BarcelonaSports2.78×
05AnimalPets & Animals2.47×
06XInternet & Social Media2.31×
07LeisureTravel & Leisure2.27×
08VideoMovies & TV2.25×
09Real Madrid C.F.Sports2.22×
10Music videosMusic & Radio2.21×
11DogsPets & Animals2.13×
12TikTokInternet & Social Media1.99×
13UEFA Champions LeagueSports1.90×
14YouTubeMovies & TV1.88×
15EBayShopping1.88×
16PhotographyArts & Culture1.77×
17BildNews1.76×
18InstagramInternet & Social Media1.72×
19UkrainiansMusic & Radio1.56×
20Politics and social issuesPolitics & Society1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Daily Mail audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Daily Mail audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.29×
SpiritualityBALANCE2.24×
PatriotismCONSERVATISM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Daily Mail audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.02×
Design AffinityPREMIUM1.04×
IndividualismJOY1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Daily Mail have in Germany?

Daily Mail has an estimated audience of 1,769,537 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Daily Mail fans?

42.6% of Daily Mail fans are female, 57.4% are male, with an average age of 39.7 years.

03

Which brands do Daily Mail fans like most?

Daily Mail fans show strongest brand affinity for Success (magazine) (23.86×), Leisure (2.27×), and Animal (2.47×) over the country average.

04

Where do Daily Mail fans live in Germany?

Daily Mail fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Daily Mail fans also like?

Beyond Daily Mail itself, the audience over-indexes on Leisure (2.27×), Animal (2.47×), TikTok (1.99×), and Viral video (4.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Germany

See Daily Mail audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Daily Mail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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