Daily Mail Audience in Germany
Daily Mail has an estimated audience of 1,763,493 people in Germany. 42.6% are female, 57.4% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Natural World, Success (magazine), TikTok, Leisure, Animal.
The average Daily Mail fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Natural World, Success (magazine), TikTok, with strongest over-indexing on Natural World (5.18× the country average). Demographically, the Daily Mail audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Daily Mail fans
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 39.7 |
| Estimated audience size | 1,763,493 |
Audience persona
The typical Daily Mail fan in Germany is more male, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Natural World.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 449,974 | 1.17× |
| Bayern | 422,046 | 1.49× |
| Baden-Württemberg | 274,884 | 1.14× |
| Hessen | 213,108 | 1.59× |
| Niedersachsen | 179,143 | 1.05× |
| Berlin | 132,805 | 1.68× |
| Rheinland-Pfalz | 102,852 | 1.16× |
| Schleswig-Holstein | 61,321 | 0.97× |
| Hamburg | 57,177 | 1.43× |
| Sachsen | 48,608 | 0.56× |
| Brandenburg | 39,128 | 0.72× |
| Thüringen | 21,828 | 0.49× |
| Mecklenburg-Vorpommern | 17,801 | 0.53× |
| Bremen | 17,366 | 1.15× |
| Sachsen-Anhalt | 17,270 | 0.38× |
| Saarland | 10,785 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural World | 5.18× | Fashion & Accessoires |
| Success (magazine) | 23.86× | Business & Career |
| TikTok | 1.99× | Internet & Social Media |
| Leisure | 2.27× | Travel & Leisure |
| Animal | 2.47× | Pets & Animals |
| Viral video | 4.69× | Internet & Social Media |
| YouTube | 1.88× | Movies & TV |
| X | 2.31× | Internet & Social Media |
| 1.72× | Internet & Social Media | |
| Video | 2.25× | Movies & TV |
| FC Barcelona | 2.78× | Sports |
| American football | 2.22× | Sports |
| Bild | 1.76× | News |
| Social networking service | 2.85× | Technology & Electronics |
| UEFA Champions League | 1.9× | Sports |
| Real Madrid C.F. | 2.22× | Sports |
| Dogs | 2.13× | Pets & Animals |
| EBay | 1.88× | Shopping |
| Photography | 1.77× | Arts & Culture |
| Politics and social issues | 1.56× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.56 |
| Early Adopter Mentality | POWER | 1.48 |
| Pet Ownership | JOY | 1.32 |
| Spirituality | BALANCE | 1.25 |
| Community Orientation | OPEN | 1.19 |
| Sports Activity | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.3% |
| United Kingdom | 15.0% |
| Australia | 6.5% |
See Daily Mail audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Daily Mail have in Germany?
Daily Mail has an estimated audience of 1,763,493 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Daily Mail fans?
42.6% of Daily Mail fans are female, 57.4% are male, with an average age of 39.7 years.
Which brands do Daily Mail fans like most?
Daily Mail fans show strongest brand affinity for Natural World (5.18×), Success (magazine) (23.86×), and TikTok (1.99×) over the country average.
Where do Daily Mail fans live in Germany?
Daily Mail fans in Germany are most concentrated in Nordrhein-Westfalen (reach 449,974), Bayern (reach 422,046), and Baden-Württemberg (reach 274,884). These three regions account for the largest share of the active audience.
What other brands do Daily Mail fans also like?
Beyond Daily Mail itself, the audience over-indexes on Success (magazine) (23.86×), TikTok (1.99×), Leisure (2.27×), and Animal (2.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Daily Mail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.