A data profile of the people who buy, follow and care about Despar in Italy — modelled from more than twelve digital signal sources. Despar has an estimated audience of 3,549,567 people in Italy.
The average Despar fan in Italy is 44.2 years old, more female, and lives primarily in Veneto.
The audience is concentrated in Veneto, Trentino-Alto Adige/Südtirol, Emilia-Romagna.
Top brand affinities include Lidl, Supermarket, Hypermarket, with strongest over-indexing on Lidl (3.51× the country average).
Demographically, the Despar audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Despar fan in Italy is more female, around 44.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Lidl.
The key figures that characterise the Despar profile in Italy.
66.3% are female, 33.7% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 44.2 |
| Estimated audience size | 3,549,567 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Despar audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 92.2% |
| Hungary | 1.4% |
| Austria | 1.1% |
Where the Despar audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~400K | 5.37× | |
| 02 | Friuli-Venezia Giulia | ~300K | 4.07× | |
| 03 | Veneto | ~500K | 2.00× | |
| 04 | Sardinia | ~100K | 1.18× | |
| 05 | Emilia-Romagna | ~300K | 1.15× | |
| 06 | Sicilia | ~300K | 0.87× | |
| 07 | Puglia | ~200K | 0.79× | |
| 08 | Basilicata | ~20K | 0.66× | |
| 09 | Molise | ~10K | 0.66× | |
| 10 | Aosta Valley | ~6K | 0.63× | |
| 11 | Abruzzo | ~40K | 0.48× | |
| 12 | Umbria | ~20K | 0.43× | |
| 13 | Piedmont | ~100K | 0.41× | |
| 14 | Liguria | ~40K | 0.39× | |
| 15 | Lombardy | ~200K | 0.37× | |
| 16 | Campania | ~100K | 0.33× | |
| 17 | Marche | ~30K | 0.30× | |
| 18 | Lazio | ~90K | 0.22× | |
| 19 | Tuscany | ~50K | 0.22× |
The strongest cross-interests of the Despar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Supermarket | Shopping | 3.63× | ||
| 02 | Lidl | Shopping | 3.51× | ||
| 03 | Hypermarket | Shopping | 3.18× | ||
| 04 | Purchase discount | Shopping | 2.80× | ||
| 05 | Maisons du Monde | Home & Garden | 2.73× | ||
| 06 | Carrefour Market | Shopping | 2.71× | ||
| 07 | Coop | Food & Beverages | 2.16× | ||
| 08 | Carrefour | Shopping | 1.95× | ||
| 09 | Mediaset | Technology & Electronics | 1.93× | ||
| 10 | Slovenia | Travel & Leisure | 1.90× | ||
| 11 | Genetics | Kids & Family | 1.89× | ||
| 12 | Wikipedia | Internet & Social Media | 1.87× | ||
| 13 | TEZENIS | Fashion & Accessoires | 1.70× | ||
| 14 | IKEA | Home & Garden | 1.64× | ||
| 15 | Organic food | Food & Beverages | 1.63× | ||
| 16 | Trenitalia | Cars & Mobility | 1.63× | ||
| 17 | Internet & Social Media | 1.59× | |||
| 18 | Instant messaging | Internet & Social Media | 1.59× | ||
| 19 | Leroy Merlin | Shopping | 1.57× | ||
| 20 | SuperEnalotto | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.83× | |
| Quality Awareness | PREMIUM | 1.35× | |
| Patriotism | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Risk Appetite | THRILL | 0.87× |
Despar's target market in Italy covers an estimated 3,549,567 people, concentrated in Veneto and Trentino-Alto Adige/Südtirol.
66.3% of the Despar audience are female, 33.7% are male, with an average age of 44.2 years.
Despar fans show strongest brand affinity for Lidl (3.51×), Supermarket (3.63×), and Hypermarket (3.18×) over the country average.
Despar fans in Italy are most concentrated in Veneto (reach ~500K), Trentino-Alto Adige/Südtirol (reach ~400K), and Emilia-Romagna (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Despar itself, the audience over-indexes on Supermarket (3.63×), Hypermarket (3.18×), Coop (2.16×), and WhatsApp (1.59×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Despar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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