Sparwelt Audience in Germany
Sparwelt has an estimated audience of 227,283 people in Germany. 69.3% are female, 30.7% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Saving, Wim Hof, Artistic inspiration, Rossmann, Home Office.
The average Sparwelt fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Saving, Wim Hof, Artistic inspiration, with strongest over-indexing on Saving (4.14× the country average). Demographically, the Sparwelt audience skews more female with an average age of 35.0, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Price comparison
Demographics of Sparwelt fans
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 35.0 |
| Estimated audience size | 227,283 |
Audience persona
The typical Sparwelt fan in Germany is more female, around 35.0 years old, with strong DIY Mentality tendencies and a notable affinity for Saving.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 44,097 | 0.89× |
| Bayern | 34,145 | 0.93× |
| Baden-Württemberg | 27,004 | 0.87× |
| Niedersachsen | 25,044 | 1.13× |
| Sachsen | 16,383 | 1.47× |
| Hessen | 13,747 | 0.79× |
| Berlin | 9,720 | 0.96× |
| Sachsen-Anhalt | 9,382 | 1.59× |
| Rheinland-Pfalz | 8,951 | 0.79× |
| Brandenburg | 7,952 | 1.13× |
| Schleswig-Holstein | 7,058 | 0.86× |
| Thüringen | 6,719 | 1.16× |
| Hamburg | 5,971 | 1.16× |
| Mecklenburg-Vorpommern | 4,297 | 0.99× |
| Saarland | 1,690 | 0.61× |
| Bremen | 1,289 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saving | 4.14× | Business & Career |
| Wim Hof | 18.06× | Sports |
| Artistic inspiration | 3.29× | Arts & Culture |
| Rossmann | 2.03× | Shopping |
| Home Office | 2.85× | Business & Career |
| Este, Veneto | 4.33× | Travel & Leisure |
| VfL Wolfsburg | 2.4× | Sports |
| Mothercare | 2.67× | Kids & Family |
| Gil Ofarim | 1.71× | Music & Radio |
| Progressive rock | 2.05× | Music & Radio |
| Corfu (regional unit) | 3.42× | Travel & Leisure |
| 3D printing | 2.28× | Technology & Electronics |
| Time (magazine) | 2.02× | News |
| Slipper lobster | 20× | Pets & Animals |
| myDealZ | 2.58× | Shopping |
| Deliver Us From Evil | 20× | Movies & TV |
| Braun Büffel | 7.13× | Fashion & Accessoires |
| Zamalek SC | 4.26× | Sports |
| Sixx | 2.14× | Movies & TV |
| Bank account | 1.98× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.75 |
| Convenience Orientation | PREMIUM | 1.52 |
| Urban Lifestyle | OPEN | 1.48 |
| Quality Awareness | PREMIUM | 1.38 |
| Price Sensitivity | PREMIUM | 1.36 |
| Creativity | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.7% |
| Spain | 1.3% |
| United States | 0.5% |
See Sparwelt audiences in other countries
More Price comparison audiences in Germany
- Idealo (8,556,122)
- Verivox (3,451,690)
- KaufDa (2,415,540)
- Billiger.de (1,987,750)
- gutscheine.de (47,284)
Frequently asked questions
How many fans does Sparwelt have in Germany?
Sparwelt has an estimated audience of 227,283 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sparwelt fans?
69.3% of Sparwelt fans are female, 30.7% are male, with an average age of 35.0 years.
Which brands do Sparwelt fans like most?
Sparwelt fans show strongest brand affinity for Saving (4.14×), Wim Hof (18.06×), and Artistic inspiration (3.29×) over the country average.
Where do Sparwelt fans live in Germany?
Sparwelt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 44,097), Bayern (reach 34,145), and Baden-Württemberg (reach 27,004). These three regions account for the largest share of the active audience.
What other brands do Sparwelt fans also like?
Beyond Sparwelt itself, the audience over-indexes on Wim Hof (18.06×), Artistic inspiration (3.29×), Rossmann (2.03×), and Home Office (2.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sparwelt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.