A data profile of the people who buy, follow and care about Comparison shopping website in Spain — modelled from more than twelve digital signal sources. Comparison shopping website has an estimated audience of 2,021,343 people in Spain.
The average Comparison shopping website fan in Spain is 44.4 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Wallapop, Coches.net, BP, with strongest over-indexing on Wallapop (4.28× the country average).
Demographically, the Comparison shopping website audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Comparison shopping website fan in Spain is more male, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Wallapop.
The key figures that characterise the Comparison shopping website profile in Spain.
35.2% are female, 64.8% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 35.2% |
| Male | 64.8% |
| Average age | 44.4 |
| Estimated audience size | 2,021,343 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 29% | |
| 50+ | 27% |
Where the Comparison shopping website audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Principality of Asturias | ~50K | 1.12× | |
| 02 | Region of Murcia | ~70K | 1.08× | |
| 03 | Aragon | ~60K | 1.08× | |
| 04 | Castilla-La Mancha | ~80K | 1.03× | |
| 05 | Balearic Islands | ~60K | 1.03× | |
| 06 | Castile and León | ~90K | 1.00× | |
| 07 | Canary Islands | ~100K | 0.99× | |
| 08 | Basque Autonomous Country | ~70K | 0.98× | |
| 09 | Galicia | ~90K | 0.97× | |
| 10 | Comunidad Valenciana | ~200K | 0.93× | |
| 11 | Andalusia | ~400K | 0.92× | |
| 12 | Community of Madrid | ~300K | 0.90× | |
| 13 | Catalonia | ~300K | 0.89× |
The strongest cross-interests of the Comparison shopping website audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oscaro | Cars & Mobility | 4.94× | ||
| 02 | Drill | Home & Garden | 4.57× | ||
| 03 | BP | Cars & Mobility | 4.38× | ||
| 04 | Simyo | Technology & Electronics | 4.33× | ||
| 05 | Wallapop | Shopping | 4.28× | ||
| 06 | Wrench | Home & Garden | 3.63× | ||
| 07 | JYSK | Home & Garden | 3.22× | ||
| 08 | Auto mechanic | Cars & Mobility | 3.17× | ||
| 09 | Coches.net | Cars & Mobility | 3.16× | ||
| 10 | Cash Converters | Business & Career | 3.03× | ||
| 11 | Used car | Cars & Mobility | 2.95× | ||
| 12 | OneDrive | Technology & Electronics | 2.90× | ||
| 13 | Loterías y Apuestas del Estado | Games | 2.45× | ||
| 14 | Deal of the day | Shopping | 2.33× | ||
| 15 | Used good | Politics & Society | 2.13× | ||
| 16 | AliExpress | Shopping | 2.03× | ||
| 17 | Škoda Auto | Cars & Mobility | 2.03× | ||
| 18 | Black Friday (shopping) | Shopping | 1.67× | ||
| 19 | Diario AS | Sports | 1.59× | ||
| 20 | Lidl | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.46× | |
| Need for Security | CONSERVATISM | 1.44× | |
| Price Sensitivity | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.58× | |
| Design Affinity | PREMIUM | 0.58× | |
| Individualism | JOY | 0.61× |
Comparison shopping website has an estimated audience of 2,021,343 people in Spain, concentrated in Andalusia and Catalonia.
35.2% of Comparison shopping website fans are female, 64.8% are male, with an average age of 44.4 years.
Comparison shopping website fans show strongest brand affinity for Wallapop (4.28×), Coches.net (3.16×), and BP (4.38×) over the country average.
Comparison shopping website fans in Spain are most concentrated in Andalusia (reach ~400K), Catalonia (reach ~300K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Comparison shopping website itself, the audience over-indexes on Coches.net (3.16×), BP (4.38×), Loterías y Apuestas del Estado (2.45×), and Drill (4.57×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Comparison shopping website. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.